Audience Analytics

How Much Do Analytics Matter in Podcasting?
November 21, 2017 at 8:00 am

As analytics make podcast advertising more formulaic, brands are increasing their advertising spend on on-demand audio. According to audio platform audioBoom, 93 percent of brands have increased their podcast advertising spend from 2016 to 2017, and per the latest Bridge Ratings forecast, ad spend is expected to hit $534 million in 2020. Now with new analytics…

Press Release: Omeda Announces New VP of Client Success, Tony Napoleone
November 14, 2017 at 2:19 pm

Northbrook, IL – November 13, 2017 – Omeda, the audience relationship management company, announced that Tony Napoleone has joined the company as VP, Client Success. Tony is an experienced, award winning digital marketer specializing in audience growth and engagement in the media industry. Tony is well versed in utilizing email marketing, digital media, and online…

How Short-Run Print Can Activate Lucrative Niche Audiences
November 7, 2017 at 2:01 pm

On the web, publishers have become adept at launching niche content verticals to engage very specific, often highly-monetizeable audiences. On the flip side, due to the economics of printing, publishers have historically had to take a one-size-fits-all approach to printed content. However, advances in digital printing and data integration are making targeted print more feasible…

Zooming In, Zooming Out: 2 Ways to Better Understand Audience Data
October 31, 2017 at 1:57 pm

I truly admire artists like Keith Haring. He created an iconic style that’s known across the world — even by people who don’t know the artist’s name. And when I think about creating an iconic, signature style like that, I imagine artists have an idea that they simply can’t shake. And they keep trying, over…

Press Release: Time Inc. Expands Its Audience to a Record-Breaking 139 Million Uniques
October 31, 2017 at 11:34 am

NEW YORK--(BUSINESS WIRE)--Time Inc. (NYSE:TIME) reaches its largest digital audience ever with more than 139 million monthly unique views (+27% YoY and +6% MoM), based on comScore's latest monthly US multi-platform report for September 2017. Traffic from mobile devices, including smartphones or tablets, was up 37% at 116.3 million UVs; about 93.7 million UVs (+38% YoY) are mobile-only visitors.…

Artificial Intelligence Is Coming for Publishers’ Analytics
October 26, 2017 at 2:35 pm

A four-year-old London startup called Echobox found traction in Europe and is poised to further expand in the U.S. with its AI-assisted social media product. Echobox, which has about 30 employees and raised $3.4 million in seed funding last year, aims to develop “AI for automating repetitive tasks” for publishers, according to CEO and founder Antoine…

How Vogue Uses Analytics to Increase Discoverability & Expand Its Audience
October 25, 2017 at 1:37 pm

Vogue.com’s associate director of audience development Abby Sjoberg explains how the website optimizes reader engagement from three distinct traffic sources: direct, social, and search. Using data tools like Google Analytics and Parse.ly Sjoberg and her team can determine what type of content readers are looking for on different platforms and optimize Vogue.com's content strategy. This…

Press Release: Patch Breaks Traffic Records, Increasing Audience by 25% in 2017
October 23, 2017 at 2:07 pm

NEW YORK, Oct. 17, 2017 /PRNewswire/ -- Patch, the hyperlocal platform with a presence in over 1,200 communities announced today that it had hit record audience numbers, with 27.5 million unique visitors last month and a 25% increase in year-over-year traffic during the first three quarters of 2017. Patch has a presence in all 50…

Press Release: FitSmallBusiness Reaches 1 Million Unique Monthly Page Views
October 5, 2017 at 11:40 am

NEW YORK – October 2, 2017 – FitSmallBusiness.com, the B2B online publication serving small business owners, owned by Marc Waring Ventures LLC, is proud to announce that it has reached an internet milestone of 1 million unique monthly page views. Created in 2013 by David Waring and Marc Prosser -- who together share more than 25 years of small business management experience – FitSmallBusiness.com caters…