Audience Analytics

Publishers, Pick Your KPIs And Stick With Them
September 21, 2017 at 1:51 pm

News publishers reassure themselves with the number of Key Performance Indicators at their disposal. The selection of gauges is always indicative of business priorities (or lack of thereof). This is an ongoing discussion I have with publishers and digital marketeers: Which indicators should be prioritized? The "obvious" answer is: it depends on your business model,…

ComScore Reports Mic's Traffic Has Plummeted After Pivot to Video
September 20, 2017 at 2:38 pm

Mic.com recently announced it was, like many digital publishers, "pivoting to video." In the meantime, readers appear to be pivoting away from its website. At least that's what web traffic tracker comScore says. Back in December 2015, Mic.com's audience peaked at nearly 21.5 million monthly visitors in the U.S., according to comScore. Since that zenith,…

Special Report on Technology Adoption Strategies in Publishing
September 6, 2017 at 7:35 am

The majority of visitors to publishers’ websites are unknown to them, with industry estimates suggesting as many as 80-90% of visitors leave behind no actionable first-party data. That is a huge problem and opportunity for publishers. Knowing who an individual is and what their interests are is valuable data that can fuel a number of revenue-driving efforts, from targeted advertising to […]

Randall-Reilly & BlueConic: How Publishers Can Engage New Audiences Using a CDP
August 2, 2017 at 10:58 am

Last week Publishing Executive explored how publishers can implement Customer Data Platforms (CDPs) in a free webinar featuring insights from Randall-Reilly VP of data product development Geoff Deakin and BlueConic VP of marketing Cory Munchbach. The speakers packed the webinar with valuable information such as how CDPs differ from other data management platforms, the potential…

B2C Publishers, It's Time To Up Your Data Game & Steal a Page from the B2B Playbook
July 21, 2017 at 2:16 pm

B2B publishers have excelled in recent years in getting to know their audience members across platforms. Using a variety of products, from newsletters to events and elearning, B2B publishers have discovered exactly who their readers are, what type of content they enjoy, and can even predict their future behaviors. On the consumer side, publishers tend…