Audience Analytics

Why Deep Audience Insights, Not Scale, Are Key to Randall-Reilly's Future
February 14, 2018 at 8:00 am

Building daily usage of a site is difficult, meaning traditional ad revenue and even subscription revenue is difficult to achieve at scale for most B2B publishers, says Randall-Reilly VP of data Prescott Shibles. Instead, he believes B2B publishers should leverage their knowledge about their audiences on behalf of their advertisers. That data is much more…

Press Release: Farm Journal Expands Data & Analytics Capabilities with Acquisition of Market Research Service
January 19, 2018 at 12:06 pm

LENEXA, Kan. (January 17, 2018) - Farm Journal announced today the acquisition of Market Research Data Service (MRDS). Owner and CEO Matt Yaske has joined Farm Journal as Senior Data Architect. The acquisition significantly enhances Farm Journal’s market-leading data analytics capabilities and integrates proprietary MRDS algorithms directly into Farm Journal’s Farm Reach database. It also…

Cold, Hard Numbers Will Drive Stories On This Internet-Crawling Company’s New Media Arm
January 17, 2018 at 10:43 am

Google Trends, but for more than just searches and not freely public. The Bloomberg Terminal, but for data trails over time. Alternative data, but for journalists. (The Wall Street kind, not the Kellyanne Conway kind.) The price of a Chipotle burrito bowl, but comparing the price differences across zip codes. Thinknum Media launched this morning…

Press Release: SourceMedia Launches ABM Product SourceSelect+
January 15, 2018 at 9:50 am

NEW YORK (January 11, 2018) – SourceMedia, a digital business information and performance media company serving senior decision-makers in finance, technology and healthcare, announces the launch of SourceSelect+, an account-based marketing (ABM) product that analyzes SourceMedia’s first-party intent data to identify those prospects who are in-market for a client’s product(s). SourceSelect+ is the next evolution…

How TheStreet Used Predictive Data Models to Optimize Pricing & Renewals
January 15, 2018 at 9:05 am

Jill Marchisotto, senior director of marketing at the financial news brand TheStreet, was brought on in 2016 with the task of improving retention while optimizing subscription prices. TheStreet varied pricing for individuals in the past, charging more to subscribers that were willing to pay a higher price and less to those who weren't, but there…

How Many People Did That Story Reach? It Depends Who’s Counting.
January 11, 2018 at 2:42 pm

As digital publishers bet big on video in search of advertising riches, many believe that a traditional method of media measurement isn’t keeping up. Publishers have long used “unique visitors” as a benchmark to compare the size of their website audiences and lure advertisers. But some media companies say the metric has become somewhat outmoded…

How F+W Media Consolidated Its Massive Business Units
January 11, 2018 at 1:48 pm

Editor's Note: Since this video was published, Joe Romello has exited F+W along with other C-level executives. It's important to note that many of the claims Romello makes during the video of his presentation from the FUSE Media Summit have been vigorously contested by former and current F+W employees.  See the comments below for context.…

How Hanley Wood Diversifies Revenue With Database-as-a-Service
January 11, 2018 at 8:00 am

How publishers earn revenue is changing dramatically, says Paul Tourbaf, president of the residential construction group at Hanley Wood. Today, publishers need to diversify beyond merely ad- and subscription-supported models, he adds. One of the new revenue models Hanley Wood has pursued is database-as-a-service, which entails helping clients leverage Hanley Wood audience data to meet…

Apple Has Finally Turned on Its Podcast Analytics Feature
December 15, 2017 at 2:17 pm

The people who make podcasts — and the people who advertise on podcasts — are about to learn a lot more about the way people consume podcasts. Apple has turned on a long-promised analytics feature that gives podcast creators the ability to see basic information about the way people listen (or don’t listen) to shows…