Audience Development

Inside Continues to Bet on Email, the “Largest Social Network”
August 17, 2017 at 1:16 pm

Email, not Facebook, is the largest social network. That’s the view held by the team behind Inside, a company focused entirely on growing and monetizing its motley collection of newsletters. Closing in on a year, the company founded by serial entrepreneur and investor Jason Calcanis — known for Weblogs Inc. and his early investments in…

Forbes, F+W, TMB, Adweek, The Street Among Speakers at FUSE Tech Summit
August 17, 2017 at 12:54 pm

The FUSE Media Summit is just around the corner and has lined up an impressive speaking roster of digital media executives and technology experts. Once again conference chair -- and now Adweek CEO -- Jeff Litvack will kick things off with an insightful keynote where he'll give us his diagnosis of the media biz. Litvack…

How The Economist Builds Trust on Social Media
August 16, 2017 at 2:36 pm

We need to be smart. We want to build not just new online audiences on top of our 174-year newspaper heritage — but also trusting and loyal ones. Here are three ways we try to do that. Two of them are used by others too, according to an analysis by NewsWhip’s Gabriele Boland. She compared the social…

In Publishing, the Audience File Is King
August 11, 2017 at 11:00 am

In order to build a successful media business today, publishers must have a strong data foundation. Everything a publishers does, from content to advertising and events, relies on robust audience data files. If cash is king in the financial world, than data is king in the publishing world, says publishing management and sales consultant John…

How to Turn Audience Development into a Profit Machine
August 4, 2017 at 2:39 pm

What if I said you could make $100 for every $1 you spend on audience development? It’s possible, but to achieve it, you’ll need to change your approach to audience development. For years now, I’ve been encouraging publishers to think more like direct marketers. Modern direct marketing has made a science out of nurturing cold…

Randall-Reilly & BlueConic: How Publishers Can Engage New Audiences Using a CDP
August 2, 2017 at 10:58 am

Last week Publishing Executive explored how publishers can implement Customer Data Platforms (CDPs) in a free webinar featuring insights from Randall-Reilly VP of data product development Geoff Deakin and BlueConic VP of marketing Cory Munchbach. The speakers packed the webinar with valuable information such as how CDPs differ from other data management platforms, the potential…

Long Form Content Boosts Engagement, But How Can Publishers Do It Right?
July 27, 2017 at 11:37 am

There’s nothing new under the Sun. Even that saying is way older that you think, at least 2,000 years’ old, appearing in the Hebrew Tanakh in the book of Ecclesiastes… What has been will be again, What has been done will be done again; There is nothing new under the sun. That’s only slightly older…

Sizing Up the Customer Data Platform (CDP) Opportunity for Publishers
July 12, 2017 at 3:49 pm

As if marketing tech stacks needed another three-letter acronym, CDPs -- AKA, customer data platforms -- have joined the fray and caused a lot of buzz among publishers recently. As with any new technology, publishers are eager to identify the potential use cases and opportunities that CDPs present. This webinar, the first in a two-part…

Industry Vet John Harrington: Ethical Journalism Is More Valuable Than Ever
July 5, 2017 at 2:39 pm

Mr. Magazine’s ACT 7, held for publishers, channel partners, and students at Ole Miss, has been over for several weeks, but I’m still reflecting on all the things I heard and learned there. And one these reflections centers on the thoughts of another of our industry’s icons, John Harrington. Over many decades and many roles…