Audience Development

'Guardian US' Gains 300,000 Paying Supporters
January 29, 2018 at 2:27 pm

Guardian US has racked up more than 300,000 paying supporters in the year since it began asking American readers to voluntarily contribute funds to support its journalism. The contributions now account for more than a third of the newspaper’s revenue. “Because The Guardian is owned by the Scott Trust, with no shareholders or powerful proprietor to please, all…

Facebook Killing News is the Best Thing That Ever Happened to News
January 16, 2018 at 4:21 pm

On January 12, Facebook announced that it would begin to de-prioritize news publishers and their stories in users’ News Feed over highly engaged-with content shared between friends and family. In December, the social network began spinning down its efforts around live video and the news video that publishers had been pushing. The message is clear:…

The Facebook Apocalypse Just Hit, But Don't Freak Out
January 12, 2018 at 1:55 pm

Facebook just reduced the organic reach of your page to 0%. The good news, however, is that there is a way for publishers to still use Facebook to grow their business. You've probably read the news from yesterday of big changes at Facebook. The news feed is going to further prioritize posts from people over…

What Happened to Creative Subscription Marketing for Magazines?
January 5, 2018 at 9:29 am

As an outspoken advocate of newsstand sales and someone with experience in circulation marketing, I find there is a correlation between the loss of newsstand sales and the reduction in creative direct response subscription marketing. Sure, today there is a heavy reliance on internet sales … whether it is going through online subscription agents including…

'The Atlantic' Rebuilds Paywall For 2018
December 21, 2017 at 10:55 am

After taking its paywall down 10 years ago, The Atlantic is bringing it back. Next month, TheAtlantic.com will launch a metered paywall allowing readers to access 10 articles for free each month. “More than a million people come to our site 10 times or more every month. What we’re doing now is we’re saying to…

The Rise of Social-First Publishers
December 15, 2017 at 2:33 pm

A new category of publishers has arrived: "social-first" publishers or "distributed" publishers. These content creators, like Tasty, NowThis, and Gamology (a gaming brand under my company Keli Network) are changing the scope of publishing. They create content designed for, and exclusively distributed on, social media. With a mix of creativity and foresight they are reshaping…