Audience Development

[Video Q&A] How The New York Times’ Newsletters & App Drive Subscription Revenue
October 12, 2017 at 9:56 am

Engaging readers on the channels they use most is critical to audience development, and increasingly readers are spending more time in their inbox and on their mobile devices. That is one of the reasons The New York Times has significantly ratcheted up its newsletters, targeting 50 different verticals, and redesigned its mobile app. The goal,…

Press Release: Omeda Announces New Chief Product Officer, Steve Arend
October 10, 2017 at 5:08 pm

Northbrook, IL – October, 9 2017 – Omeda, the audience relationship management company, announced that Steve Arend has joined the company as its Chief Product Officer. Previously, Arend was in leadership roles at UBM and Vance. Steve brings to the team an extensive background in product development and user experience. As Chief Product Officer, Arend…

Press Release: FitSmallBusiness Reaches 1 Million Unique Monthly Page Views
October 5, 2017 at 11:40 am

NEW YORK – October 2, 2017 – FitSmallBusiness.com, the B2B online publication serving small business owners, owned by Marc Waring Ventures LLC, is proud to announce that it has reached an internet milestone of 1 million unique monthly page views. Created in 2013 by David Waring and Marc Prosser -- who together share more than 25 years of small business management experience – FitSmallBusiness.com caters…

Why Publishers Have the Upper Hand in the Growing Podcast Market
October 4, 2017 at 12:56 pm

You know podcasts are really a thing when the former Vice President of the United States has one. If you’re interested to find out what ‘Joe wants you to know’, you can listen in to his five to 10 minute episodes on iTunes, Spotify, and Google Home or just shout out, “Alexa, enable Biden's Briefing.”…

Media Pitch: Apex Decisions Crunches Big Data to Identify the Best Ways to Monetize Readers
October 2, 2017 at 2:03 pm

Publishers have embraced data as invaluable decision-making tool that guides content strategy and audience development. Still, many publishers are slow to act on their data, often testing a certain strategy for months, analyzing results, and eventually changing tactics if those results are not promising. What if publishers could use the data they already have about…

Beyond 800 Words: New Digital Story Formats for News
September 29, 2017 at 2:05 pm

The 800-word article is still the dominant form of online news from most publishers. This largely seems to be a legacy from printed newspapers and to a lesser extent this is true for online news video online too, with much of it still produced in traditional made-for-TV formats albeit shorter. But back in 2014 research…

How Lee Enterprises Used a CDP to Tailor Its Monetization Strategy to Unique Audience Segments
September 27, 2017 at 2:15 pm

Publishers have a limited amount of time and space to monetize online readers. That means publishers need to be particularly savvy about how they drive value from their audience. Should publishers pack an article page with display advertising, or should they present a subscription offer to readers? How can they determine which approach will garner…

Following Its Success With Slack, Harvard Business Review Expands Bot Strategy
September 21, 2017 at 1:48 pm

Harvard Business Review last week launched their new bot on Facebook Messenger, building on their success with a similar bot on Slack. The aim is to increase the number people having regular, frequent interactions with HBR to ultimately have them subscribe and/or up loyalty. “Our focus has been on how we increase the number of…