Audience Development

Bustle Acquires Elite Daily From Daily Mail And Rebrands to Bustle Digital Group
April 17, 2017 at 2:38 pm

Bustle, a digital media company that caters to millennial women, has acquired Elite Daily from Daily Mail. Bustle now owns three web properties, Bustle, Elite Daily and young mom site Romper, and is changing the name of its parent company to Bustle Digital Group (BDG). Combined, Bustle founder and CEO Bryan Goldberg says BDG will…

Drawing Lessons From the “Bezos Way”
April 17, 2017 at 2:32 pm

Amazon’s CEO annual letter to his shareholders is a must-read. Customer focus, decision-making or the importance of writing down important things… Here are my takeaways from Jeff's latest. Whatever we think of its founder and CEO, Amazon remains a remarkable example of great management. Since its 1994 start, the company enjoyed steady growth, relentlessly conquering new…

Media Pitch: Presshub Wants to Unify Publishers' Distributed Content With a Single API
April 13, 2017 at 4:00 pm

Many publishers have invested a great deal of time and resources to distribute their content on social and mobile-optimized platforms like Google AMP, Apple News, and Facebook Instant Articles. The promise of these platforms is to reach larger audiences and create new opportunities to drive subscription and ad revenue. But distributing content on third-party platforms…

FUSE Media Forum Will Explore How Personalization Can Supercharge Publisher Revenue
April 13, 2017 at 11:39 am

The days of intelligent content are upon us. Increasingly, publishers will find a competitive advantage by using the audience data they capture to personalize content and marketing messages. Capitalizing on rich audience insights to increase user relevance is the accelerant for driving nearly every publisher objective, including content performance, audience growth and engagement, ad targeting, and user-generated…

Facebook Adds Audience Acquisition Widgets to Instant Articles to Woo Publishers
April 12, 2017 at 1:56 pm

Facebook is trying to make Instant Articles, the mobile-optimized pages featured within the Facebook app, more appealing to publishers. That is likely in response to a list of grievances publishers have against the platform which have propelled some to stop publishing to Instant Articles all together. Those grievances include the lack of referral traffic to…

How Bild Uses Facebook Instant Articles to Drive Subscriptions
April 10, 2017 at 2:09 pm

Axel Springer’s Bild is looking to use Facebook Instant Articles to drive subscriptions. The German publisher has reduced the number of steps readers have to take when signing up for a subscription through Instant Articles from nine to three. The Axel Springer tabloid was among the first wave of publishers using Facebook Instant Articles when it…

The Top Technologies Publishers Will Buy in 2017
April 6, 2017 at 1:03 pm

In an effort to better understand how publishers are focusing their technology strategies, Publishing Executive conducted a survey of the technologies publishers plan to invest in for 2017. Publishers also shared their prediction of which technology investment they expect to drive the greatest revenue growth in the coming year.

The Telegraph Gets 1 Million Monthly Readers from Google Play Newsstand
April 5, 2017 at 1:45 pm

Publishers are learning that an over-reliance on reaching audiences on one platform is not a fail-safe strategy. For The Telegraph, Google Play Newsstand has become a valuable channel for finding new readers: After publishing content to Newsstand for the last 12 months, The Telegraph has increased audiences by 78% to 1 million monthly readers. The Telegraph…

5 Takeaways From the Digital Innovators' Summit
April 4, 2017 at 3:23 pm

I have the privilege of attending about 16 publishing media conferences each year. The shows I go to run the gamut of media publishing enterprises. I attend meetings with editors (ASME), circulators (MBR), and production folk (PRIMEX). I meet with various groups of media professionals such as regional publishers (CRMA, IRMA), large publishers (MPA, IMAG),…

How to Best Engage Audiences With 360-Degree Video
March 31, 2017 at 2:53 pm

I won’t bore you with statistics about video content dominating the internet, or stories of social networks moving towards a video-first future. I’m sure you’ve heard them all before, and are well-versed in the idea that video is vital for brands looking to get noticed in the digital age of superfast broadband and 4G mobile.…