Audience Engagement

Sizing Up the Customer Data Platform (CDP) Opportunity for Publishers
July 12, 2017 at 3:49 pm

As if marketing tech stacks needed another three-letter acronym, CDPs -- AKA, customer data platforms -- have joined the fray and caused a lot of buzz among publishers recently. As with any new technology, publishers are eager to identify the potential use cases and opportunities that CDPs present. This webinar, the first in a two-part…

Do You REALLY Know Your Digital Audience? The Data Might Surprise You.
July 12, 2017 at 2:08 pm

Writers for niche websites often perch at their keyboards with a pre-conceived notion of who they're writing for: avid readers and returning visitors who want detailed info that borders on (and often outright embraces) fanaticism. They might be wrong. It turns out that publishers who take the time to understand the breadth and diversity of…

This Is How Top Instagram Publishers Use Video vs. Photos
July 6, 2017 at 2:43 pm

Instagram has gone through a mountain of changes last year, adding features like Instagram Stories, live-streaming and carousel photo albums. These features are delivering too — more than 250 million users create Instagram Stories everyday, according to a recent report. With so many new features, how are publishers dividing their content and how do engagements…

Politico Is Building a Community of Audience Advisers
June 29, 2017 at 1:54 pm

News organizations spend a lot of time trying to get their audiences to do things for them: Read our journalism! Come to our events! Pay us money! Generally, newsrooms put less emphasis on actually listening to what readers want. Earlier this month, Politico launched an initiative that changes the equation a little bit. Politico Insiders is…

Former Ogden CEO Explains How Fostering Passion Lifts Engagement & Profits
June 6, 2017 at 2:17 pm

Tapping into one’s passion can be a powerful fuel for any business enterprise, but it is particularly vital for the magazine business. Bryan Welch, the former CEO of niche media company Ogden Publications, says that staying true to his passions and embracing the passions of his readers was the secret to the success of Ogden’s…

Engagement Highest On Mondays And Evenings According To A New Analysis
June 1, 2017 at 8:00 am

Web analytics firm KYA runs software that is used by more than 500 publisher sites. They recently analyzed how users engage with digital news content on those sites, based on a six-month sample of 15 million unique visitors across 530 sites in their network. The data is interesting in that it shows some real, if small, differences in…

FUSE Startup Derby: Spot.IM Helps Publishers Build Online Social Communities
May 9, 2017 at 11:21 am

Roy Laor, head of partnerships at Spot.IM, explains how the startup helps publishers build their communities by bringing social conversations back to their sites. Spot.IM was on of seven startups that participated in the inaugural FUSE Startup Derby at the 2016 FUSE Media summit.

Publishers Suffer in Spar Between Social Giants
May 5, 2017 at 1:42 pm

As competition among social media companies heats up, publishers are being taken for granted. In the past two years, social media platforms rolled out a range of products designed to hook publishers. Snapchat Discover, Facebook Instant Articles, Apple News, Twitter Moments, and Google AMP all provide a space to publish content directly within platforms. Publishers, which have…

Registration Opens for 2017 FUSE Media Tech Summit
April 27, 2017 at 10:20 am

After a successful maiden voyage, the FUSE Media technology summit will return to Philadelphia for 2017, this year hosted at The Logan. Attendee registration officially opens today. The VIP event for senior media executives leading digital technology strategy has a strict attendee cap and seats are expected to fill up quick. With the high-level of…