Audience Engagement

Slate Says Podcasts Are Now 25 Percent of Revenue
January 16, 2018 at 4:03 pm

In the scramble to serve Facebook, publishers have pivoted to video, with some disastrous results. Not Slate. It is betting big on text and podcasting this year, supported by new hires, ad strategy and site design. “The big story is, we’re pivoting to words,” said Julia Turner, editor of Slate. “We’re going to be experimenting…

Predictions for Journalism 2018: Good Journalism Won’t Be Enough
December 15, 2017 at 2:21 pm

In 2018, good journalism will not be enough. The prevailing attitude in many newsrooms is that if reporters just keep their heads down and do good journalism, it ought to be enough. Enough for the public to trust it, enough to convince people that it’s essential to democracy, enough to make the business sustainable, enough…

Following Its Success With Slack, Harvard Business Review Expands Bot Strategy
September 21, 2017 at 1:48 pm

Harvard Business Review last week launched their new bot on Facebook Messenger, building on their success with a similar bot on Slack. The aim is to increase the number people having regular, frequent interactions with HBR to ultimately have them subscribe and/or up loyalty. “Our focus has been on how we increase the number of…