Audience Engagement

Following Its Success With Slack, Harvard Business Review Expands Bot Strategy
September 21, 2017 at 1:48 pm

Harvard Business Review last week launched their new bot on Facebook Messenger, building on their success with a similar bot on Slack. The aim is to increase the number people having regular, frequent interactions with HBR to ultimately have them subscribe and/or up loyalty. “Our focus has been on how we increase the number of…

New Adweek CEO Redoubles Focus on Audience Data & Community-Building
August 8, 2017 at 12:20 pm

On Monday Adweek announced the appointment of a new CEO, Jeffrey Litvack, who formerly served as chief digital officer at ALM and interim COO at Robb Report. Litvack joined Adweek as COO in February and in that role expanded Adweek’s brand across digital channels and grew traffic by double digits. Litvack shared with Publishing Executive…

The Guide to Audience Development
July 17, 2017 at 1:54 pm

Harvard Business Review last week launched their new bot on Facebook Messenger, building on their success with a similar bot on Slack. The aim is to increase the number people having regular, frequent interactions with HBR to ultimately have them subscribe and/or up loyalty. “Our focus has been on how we increase the number of […]

Sizing Up the Customer Data Platform (CDP) Opportunity for Publishers
July 12, 2017 at 3:49 pm

As if marketing tech stacks needed another three-letter acronym, CDPs -- AKA, customer data platforms -- have joined the fray and caused a lot of buzz among publishers recently. As with any new technology, publishers are eager to identify the potential use cases and opportunities that CDPs present. This webinar, the first in a two-part…

Do You REALLY Know Your Digital Audience? The Data Might Surprise You.
July 12, 2017 at 2:08 pm

Writers for niche websites often perch at their keyboards with a pre-conceived notion of who they're writing for: avid readers and returning visitors who want detailed info that borders on (and often outright embraces) fanaticism. They might be wrong. It turns out that publishers who take the time to understand the breadth and diversity of…

This Is How Top Instagram Publishers Use Video vs. Photos
July 6, 2017 at 2:43 pm

Instagram has gone through a mountain of changes last year, adding features like Instagram Stories, live-streaming and carousel photo albums. These features are delivering too — more than 250 million users create Instagram Stories everyday, according to a recent report. With so many new features, how are publishers dividing their content and how do engagements…