Audience Engagement

FUSE Startup Derby: Spot.IM Helps Publishers Build Online Social Communities
May 9, 2017 at 11:21 am

Roy Laor, head of partnerships at Spot.IM, explains how the startup helps publishers build their communities by bringing social conversations back to their sites. Spot.IM was on of seven startups that participated in the inaugural FUSE Startup Derby at the 2016 FUSE Media summit.

Publishers Suffer in Spar Between Social Giants
May 5, 2017 at 1:42 pm

As competition among social media companies heats up, publishers are being taken for granted. In the past two years, social media platforms rolled out a range of products designed to hook publishers. Snapchat Discover, Facebook Instant Articles, Apple News, Twitter Moments, and Google AMP all provide a space to publish content directly within platforms. Publishers, which have…

Registration Opens for 2017 FUSE Media Tech Summit
April 27, 2017 at 10:20 am

After a successful maiden voyage, the FUSE Media technology summit will return to Philadelphia for 2017, this year hosted at The Logan. Attendee registration officially opens today. The VIP event for senior media executives leading digital technology strategy has a strict attendee cap and seats are expected to fill up quick. With the high-level of…

Publisher Business Models in the Age of Platforms
April 18, 2017 at 1:55 pm

It is perhaps time for publishers to focus less on how to further improve the content they produce and focus more on fixing their business model. To be less concerned about reach, and focus more on the Average Revenue Per User (ARPU) they generate. This is according to Greg Piechota, research associate at Harvard Business…

FUSE Media Forum Will Explore How Personalization Can Supercharge Publisher Revenue
April 13, 2017 at 11:39 am

The days of intelligent content are upon us. Increasingly, publishers will find a competitive advantage by using the audience data they capture to personalize content and marketing messages. Capitalizing on rich audience insights to increase user relevance is the accelerant for driving nearly every publisher objective, including content performance, audience growth and engagement, ad targeting, and user-generated…

Facebook Adds Audience Acquisition Widgets to Instant Articles to Woo Publishers
April 12, 2017 at 1:56 pm

Facebook is trying to make Instant Articles, the mobile-optimized pages featured within the Facebook app, more appealing to publishers. That is likely in response to a list of grievances publishers have against the platform which have propelled some to stop publishing to Instant Articles all together. Those grievances include the lack of referral traffic to…

Financial Times Reader Engagement Increases 30% Following Site Redesign
April 4, 2017 at 2:23 pm

The Financial Times has shrugged off a wider downturn in the publishing sector, with a number of key metrics all showing a healthy bounce including reader engagement, digital subscriptions and profits. Sparked by last year’s launch of a new-look FT.com, reader engagement has risen by 30% since the new platform hit the web, which is…

Can Dutch Import De Correspondent Conquer the U.S.?
March 28, 2017 at 2:32 pm

Today, the young entrepreneurs behind De Correspondent announce their landing in the U.S. The promise is a big one: Import the four-year-old Dutch news startup’s model into a much larger market, bringing the same membership-driven principles that have brought the duo attention from around the world. If all goes well, The Correspondent will launch in…

5 Things Publishers Must Consider As They Build Their Platform Strategy
March 24, 2017 at 2:44 pm

Yesterday Publishing Executive hosted its inaugural FUSE Forum on the topic of distributed content. “Distributed content,” is  publisher material that is hosted and consumed on external platforms like Facebook, LinkedIn, or Google AMP. This form of content distribution has reached new heights as platforms have grown in popularity and in number, becoming some of the…

How the Financial Times Gets People to Share More Videos
March 23, 2017 at 8:48 am

The Financial Times wants to grow its video audience, but it’s got a problem: Business executives tend not to share video. A new study from the FT, done with content-production company Alpha Grid, found just 10 percent of business executives in its sample shared video content regularly. When they do share, business people tend to…