Audio & Podcasting

The Race is on For Media Brands to Own Voice-Assistant “Skills”
February 22, 2018 at 11:10 am

In January, we took a journey to understand the opportunity for media brands with voice-enabled devices like Amazon’s Echo Dot (aka Alexa) and the Google Home device. But there’s a big learning curve and a new language that you have to learn when you make the decision to target these platforms and actually have your…

7 Things to Listen Out for in 2018 as Audio Undergoes a Revolution
January 25, 2018 at 8:00 am

By Richard Brooks, Coventry University It was a remarkable year for innovation in audio story telling. Listeners in 2017 had the chance to experience new ways of listening to stories told through artificial intelligence, gaming, augmented reality and personalized soundtrails. The shift of radio plays to smartphones has transformed the medium and is bringing a…

Slate Says Podcasts Are Now 25 Percent of Revenue
January 16, 2018 at 4:03 pm

In the scramble to serve Facebook, publishers have pivoted to video, with some disastrous results. Not Slate. It is betting big on text and podcasting this year, supported by new hires, ad strategy and site design. “The big story is, we’re pivoting to words,” said Julia Turner, editor of Slate. “We’re going to be experimenting…

Amazon Tips Its Hand on Alexa Ads
January 8, 2018 at 8:00 am

Although Amazon says no plans to put ads on its Alexa voice assistant, but they’ve started asking advertisers what they might pay for.

Amid Audio Boom, Magazines Hire Actors to Voice Their Work
January 5, 2018 at 1:39 pm

The New York actor William DeMeritt spent the better part of 2017 as William Shakespeare, portraying the poet in the US premier of Shakespeare in Love, a play adapted from the Oscar-winning film of the same name, at the Oregon Shakespeare Festival in Ashland. The run began in February and ended in October, and included…

How Publishers Can Prepare for Voice, the Next Frontier in Media
January 3, 2018 at 2:20 pm

Several months ago, I purchased an Amazon Echo Dot. Since then, all I’ve heard my kids say is: “Alexa, tell me the score of this game…” “Alexa, let me know this…” “Alexa, play this song…” “Alexa, add this item to my shopping list…” The list of commands goes on and on and on. What’s amazing…

Apple Has Finally Turned on Its Podcast Analytics Feature
December 15, 2017 at 2:17 pm

The people who make podcasts — and the people who advertise on podcasts — are about to learn a lot more about the way people consume podcasts. Apple has turned on a long-promised analytics feature that gives podcast creators the ability to see basic information about the way people listen (or don’t listen) to shows…

British GQ and Universal Music Test Shareable Podcast Formats
December 14, 2017 at 1:25 pm

Universal Music and Condé Nast men’s magazine British GQ are testing podcast formats that can be broken down into chunks for sharing and include images and graphics to accompany each chapter, rather than full 30-minute or hourlong shows. The idea is for people to be able to listen to bite-size chapters of audio if they…

As Amazon’s Media Ambitions Grow, Publishers Are Wary
November 29, 2017 at 10:06 am

As Amazon’s media ambitions grow with every passing quarter, it is leaning on its publisher partners more than ever to realize them. Some publishers are dedicating entire teams to creating content purely for Amazon’s voice-activated Echo devices or to porting content like recipes over to Amazon Prime Now, its same-day delivery service. Meredith’s AllRecipes product…

How Much Do Analytics Matter in Podcasting?
November 21, 2017 at 8:00 am

As analytics make podcast advertising more formulaic, brands are increasing their advertising spend on on-demand audio. According to audio platform audioBoom, 93 percent of brands have increased their podcast advertising spend from 2016 to 2017, and per the latest Bridge Ratings forecast, ad spend is expected to hit $534 million in 2020. Now with new analytics…