Audio & Podcasting

How Much Do Analytics Matter in Podcasting?
November 21, 2017 at 8:00 am

As analytics make podcast advertising more formulaic, brands are increasing their advertising spend on on-demand audio. According to audio platform audioBoom, 93 percent of brands have increased their podcast advertising spend from 2016 to 2017, and per the latest Bridge Ratings forecast, ad spend is expected to hit $534 million in 2020. Now with new analytics…

How The Los Angeles Times Used Hit Podcast ‘Dirty John’ to Drive Newsletter Sign-Ups
October 24, 2017 at 1:32 pm

It turns out hit podcasts can help drive newsletter sign-ups. The Los Angeles Times used interest in “Dirty John,” a podcast and editorial series that the Tronc-owned title produced in partnership with Wondery, to get an additional 21,000 email subscribers to Essential California, five times the total it has accumulated in the months leading up…

The New York Times' Breakthrough 'The Daily' Soars Past 100M Download Mark
October 18, 2017 at 1:41 pm

Within nine months of its launch, it looks like The New York Times (NYT - Get Report) has more than a success on its hands. "The Daily" is becoming a phenomenon, an out-of-the-blue hit that is forcing print-based business leaders to think anew about the revolutionary…

Creating Content for the Voice Activated World
October 13, 2017 at 2:32 pm

Voice is an area set to explode for digital content creators, with several competing technologies now available using advances in artificial intelligence (AI) to provide consumers with voice activated services either via their own mobile devices or increasingly through bespoke devices, or ‘assistants’. These include Google’s Assistant, Apple’s Siri, Microsoft’s Cortana and Amazon’s Alexa. Speaking…

Why Publishers Have the Upper Hand in the Growing Podcast Market
October 4, 2017 at 12:56 pm

You know podcasts are really a thing when the former Vice President of the United States has one. If you’re interested to find out what ‘Joe wants you to know’, you can listen in to his five to 10 minute episodes on iTunes, Spotify, and Google Home or just shout out, “Alexa, enable Biden's Briefing.”…

Joe Biden's Latest Gig: Curating the News
September 26, 2017 at 3:24 pm

The former vice president has launched a new daily podcast-like program called "Biden's Briefing" in which he shares the articles he's reading. He's partnered with a new startup called Ground Control to create the audible programs, which are between 3 to 15 minutes long. Topics range from healthcare and climate change to the economy. Entertainment…

BBC Is Making Interactive Radio Plays for Alexa and Google Home
September 8, 2017 at 8:08 am

The BBC is known for producing radio plays, but the format is about to get a high-tech twist: a new experiment by the broadcasting company will turn traditional audio dramas into interactive stories. One new radio play — a comedy / science fiction story titled The Inspection Chamber — will work similarly to a choose…

A Decade After Launching, Monocle Is Still Confident About Print
September 1, 2017 at 1:13 pm

Andrew Tuck, the editor of Monocle, is confident the magazine is never going to have a Snapchat team. In the decade since it was founded, Monocle has strived to make strategic decisions about where and when to invest in new products and initiatives, both editorially and commercially. Editorially, it launched Monocle 24, its 24-hour radio…