B2B

Press Release: Launch of B2B Media Exchange Assures Quality and Transparency for B2B Marketers
November 14, 2017 at 2:15 pm

Shelton, CT November 14, 2017 – BPA Worldwide, the global not-for-profit provider of media auditing services, announced the launch of its B2B Media Exchange, a programmatic marketplace connecting premium advertisers with brand-safe B2B media suppliers. The B2B Media Exchange, powered by PulsePoint, is a collective of qualified audience and audited business-to-business media. The platform’s suite…

New Survey Looks at What Drives the Decision to Attend a Conference
November 10, 2017 at 2:01 pm

In a new survey of almost 9,000 business conference attendees, 78% of all generations report that destination factors into their decision, with 20-30% saying it's the deciding factor. Write-in comments ranged from destination appeal, to drivable distance, to airlift, to overall cost. Also mentioned was the importance of rotation and experiencing new places. The report—titled…

Marijuana Publishing Is a Growth Industry—Except in Mexico
November 9, 2017 at 1:40 pm

Marijuana media is a high-growth U.S. industry: A majority interest in High Times sold earlier this year for $70 million, and other cannabis publications have sprung up across the country, including The Cannabist, LadyBud, and Marijuana Business. And the quality of cannabis coverage has improved across the media, with serious stories in major outlets. But…

Press Release: FitSmallBusiness Reaches 1 Million Unique Monthly Page Views
October 5, 2017 at 11:40 am

NEW YORK – October 2, 2017 – FitSmallBusiness.com, the B2B online publication serving small business owners, owned by Marc Waring Ventures LLC, is proud to announce that it has reached an internet milestone of 1 million unique monthly page views. Created in 2013 by David Waring and Marc Prosser -- who together share more than 25 years of small business management experience – FitSmallBusiness.com caters…

Press Release: ALM Acquires Virtual & In-Person VIP Forum for General Counsel
October 4, 2017 at 10:39 am

New York, NY – Oct. 3, 2017— ALM today announced the acquisition of Global Leaders in Law (GLL), the leading global General Counsel forum. GLL is an invitation-only membership group, offering General Counsel a global platform for virtual and in-person collaboration to exchange ideas, receive advice and guidance from peers and participate in an advanced…

Press Release: HousingWire launches HW Content Solutions, Naming Sarah Wheeler Managing Editor
September 19, 2017 at 1:58 pm

DALLAS, TX (September 19, 2017) — HousingWire just announced the formation of HW Content Solutions. Led by Managing Editor, Sarah Wheeler, HW Content Solutions will be focused on brand journalism solutions that allow brands to reach HousingWire’s desirable audience of mortgage and real estate finance decision makers. Sarah Wheeler, Managing Editor,…

Press Release: NewBay Names Joe Territo Chief Content Officer
September 18, 2017 at 2:44 pm

NEW YORK, NY (September 6, 2017) — Joe Territo has been named Chief Content Officer of NewBay, a new position established to intensify audience engagement with communities that connect business purchase decision makers to product and service providers, CEO Steve Palm announced today. Territo will focus on enhancing creation, packaging and delivery of critical information…

Press Release: Connectiv Announces Merger with Association Media & Publishing
September 5, 2017 at 1:16 pm

NEW YORK (September 5, 2017) – Connectiv, the Business Information Association, today announced that Association Media & Publishing (AM&P) is now part of its organization, following a merger approved by both groups. AM&P has become a division of Connectiv, and will be an important part of the organization’s mission to foster innovation and collaboration by bringing…

Press Release: Chief Executive Group Acquires Corporate Board Member
September 1, 2017 at 1:28 pm

STAMFORD, Conn., Aug. 28, 2017 /PRNewswire/ -- Chief Executive Group, LLC has acquired Corporate Board Member magazine and related assets from Marlin Equity Partners. In June, Marlin acquired Corporate Board Member as part of its purchase of NYSE Governance Services, Inc. from Intercontinental Exchange, Inc. "Business leaders face unprecedented challenges," said Marshall Cooper, CEO of…

Events, Data-Driven Ads Boosts Haymarket's B2B Brands
August 23, 2017 at 1:38 pm

Haymarket’s Energy and Environment Division publishes several authoritative B2B publications such as Windpower Monthly, focused on wind-energy development since 1985, World Architecture News, the largest provider of news and information to the global architectural community, and ENDS, the leading provider of environmental and sustainability intelligence for British and European businesses. As commercial manager of this…