B2B

Why Deep Audience Insights, Not Scale, Are Key to Randall-Reilly's Future
February 14, 2018 at 8:00 am

Building daily usage of a site is difficult, meaning traditional ad revenue and even subscription revenue is difficult to achieve at scale for most B2B publishers, says Randall-Reilly VP of data Prescott Shibles. Instead, he believes B2B publishers should leverage their knowledge about their audiences on behalf of their advertisers. That data is much more…

Press Release: Farm Journal Expands Data & Analytics Capabilities with Acquisition of Market Research Service
January 19, 2018 at 12:06 pm

LENEXA, Kan. (January 17, 2018) - Farm Journal announced today the acquisition of Market Research Data Service (MRDS). Owner and CEO Matt Yaske has joined Farm Journal as Senior Data Architect. The acquisition significantly enhances Farm Journal’s market-leading data analytics capabilities and integrates proprietary MRDS algorithms directly into Farm Journal’s Farm Reach database. It also…

Press Release: Pageant Media Announces the Acquisition of Institutional Investor Journals
January 12, 2018 at 1:32 pm

Pageant Media, the business information specialist, today announces the acquisition of Institutional Investor Journals (II Journals), a business which produces in-depth, original and practical research in global investment and finance aimed at professional institutional investors. The portfolio consists of 12 titles, covering various disciplines in portfolio management and has an extensive online archive of almost…

How Hanley Wood Diversifies Revenue With Database-as-a-Service
January 11, 2018 at 8:00 am

How publishers earn revenue is changing dramatically, says Paul Tourbaf, president of the residential construction group at Hanley Wood. Today, publishers need to diversify beyond merely ad- and subscription-supported models, he adds. One of the new revenue models Hanley Wood has pursued is database-as-a-service, which entails helping clients leverage Hanley Wood audience data to meet…

If You're Planning to Launch an Event, Don't Approach It Like a Publisher
January 8, 2018 at 8:00 am

Events have become a profitable revenue stream for publishers, particularly for those serving B2B audiences. But if events are mismanaged, or don't have the right talent behind them, they can quickly become a revenue drain. Media expert and consultant John French explains how to run an event business right and why media companies shouldn't approach…

Press Release: Launch of B2B Media Exchange Assures Quality and Transparency for B2B Marketers
November 14, 2017 at 2:15 pm

Shelton, CT November 14, 2017 – BPA Worldwide, the global not-for-profit provider of media auditing services, announced the launch of its B2B Media Exchange, a programmatic marketplace connecting premium advertisers with brand-safe B2B media suppliers. The B2B Media Exchange, powered by PulsePoint, is a collective of qualified audience and audited business-to-business media. The platform’s suite…

New Survey Looks at What Drives the Decision to Attend a Conference
November 10, 2017 at 2:01 pm

In a new survey of almost 9,000 business conference attendees, 78% of all generations report that destination factors into their decision, with 20-30% saying it's the deciding factor. Write-in comments ranged from destination appeal, to drivable distance, to airlift, to overall cost. Also mentioned was the importance of rotation and experiencing new places. The report—titled…

Marijuana Publishing Is a Growth Industry—Except in Mexico
November 9, 2017 at 1:40 pm

Marijuana media is a high-growth U.S. industry: A majority interest in High Times sold earlier this year for $70 million, and other cannabis publications have sprung up across the country, including The Cannabist, LadyBud, and Marijuana Business. And the quality of cannabis coverage has improved across the media, with serious stories in major outlets. But…

Press Release: FitSmallBusiness Reaches 1 Million Unique Monthly Page Views
October 5, 2017 at 11:40 am

NEW YORK – October 2, 2017 – FitSmallBusiness.com, the B2B online publication serving small business owners, owned by Marc Waring Ventures LLC, is proud to announce that it has reached an internet milestone of 1 million unique monthly page views. Created in 2013 by David Waring and Marc Prosser -- who together share more than 25 years of small business management experience – FitSmallBusiness.com caters…

Press Release: ALM Acquires Virtual & In-Person VIP Forum for General Counsel
October 4, 2017 at 10:39 am

New York, NY – Oct. 3, 2017— ALM today announced the acquisition of Global Leaders in Law (GLL), the leading global General Counsel forum. GLL is an invitation-only membership group, offering General Counsel a global platform for virtual and in-person collaboration to exchange ideas, receive advice and guidance from peers and participate in an advanced…