Circulation

The Data Behind the Most-Read Article of 2015
January 22, 2016 at 2:01 pm

In general, when we publish data, it’s always in anonymized, aggregated form — because that sort of data lets us identify the cross-network trends relevant to all publishers. Now and then, though, we have occasion to look deeply at one publisher’s data, which lets us pull out facts that might be obscured when aggregating across…

Condé Nast’s Food Innovation Group May Foreshadow Business Model
January 12, 2016 at 12:38 pm

It has been just over a year since Condé Nast merged its two food-centric titles Epicurious and Bon Appétit in what, at the time, appeared to be a cost-savings measure or a marketing strategy to sell advertising — or both. But suggest those scenarios to publisher and chief revenue officer Pamela Drucker Mann, who oversees both properties, and…

Publishers & Distributors Respond to Kable Distribution’s Demise
December 16, 2015 at 2:02 pm

“As of right now, all that we know is that Kable Distribution is done,” a Kable employee told me yesterday. “We don’t know how long we’ll be here, or how long it will take to move our accounts. We don’t know how things will wind up, or where we’ll go or what we’ll do. This…

Enthusiasm for the Digital Edition Fade at Many Magazine Firms, Even as Access Continues to Grow Through Library Systems
December 8, 2015 at 10:48 am

The digital edition was, for about two years, the one area of magazine circulation that looked promising, as digital circulation went from “not reported” to near 10 percent, in some cases. Titles such as Wired grew their digital subscriptions to that magic 10 percent level, helping overcome declines seen in newsstand sales. But growth slowed, and…

Rodale to Shutter Running Times Following Jan/Feb Issue
December 7, 2015 at 12:19 pm

The end of the road* has come for Rodale’s Running Times, the bi-monthly print magazine. The magazine, while having over 100K in total circulation, only was able to claim 61,246 in print subscribers according to its last publisher’s statement. Rodale also publishes the much larger circulation monthly Runner’s World, which has a rate base of 660,000.

Despite Gloomy Newsstand Report, All That Matters Is YOUR Bottom Line
December 3, 2015 at 10:45 am

In the same week that it was reported that, "The month of November saw a cornucopia of new titles hit the marketplace, 23 of them promising frequency, including two arriving at the newsstands for the first time, and 56 specials and bookazines . . ." we receive the all too consistent news from Magnet that…

Magazines Push Back On "Big Candy" In Checkout Lines
December 2, 2015 at 2:52 pm

This article was originally published in the IPDA Daily Publishing & Retail News enewsletter. Mars Inc., owners of the Mars and Wrigley candy and gum brands, recently launched a media push. The stated objective is to increase sales of impulse items. The unstated but nevertheless clear objective is to position some of its consumer research…

How Publishers Are Filling the Newsstand Void
November 17, 2015 at 3:20 pm

Nature and publishers abhor a vacuum because vacuums suck. The steady drip-drip-drip decline in the traditional newsstand system and the meteoric fall of Apple’s Newsstand project have created a vacuum in publishers’ efforts to sell their magazines and to get them discovered by new readers. Just last month, Time Inc. shuttered newsstand-dependent “All You” and…

Lucky Magazine Shuts Down Once and for All, Here's Why it Failed
November 6, 2015 at 12:15 pm

On Friday, the handful of remaining staffers at The Lucky Group’s editorial side were dismissed, the final gasp of a publication that once held sway over 1 million readers, many of them young women and avid online shoppers. The publication was once a jewel of Conde Nast's portfolio of prestigious magazines, which include Vogue and…

Wallpaper* Is Launching a 'Bespoke' U.S. Edition
October 16, 2015 at 12:44 pm

For years I kept a copy of every single issue of Wallpaper, the insanely stylish design-and- architecture-focused lifestyle magazine. From the very start, it's always been just the most magazine-y magazine imaginable -- a beautifully executed media product, with elegant layouts and gorgeous photographs printed on premium stock. It just felt so wrong, so heartless,…