Circulation

What Happened to Creative Subscription Marketing for Magazines?
January 5, 2018 at 9:29 am

As an outspoken advocate of newsstand sales and someone with experience in circulation marketing, I find there is a correlation between the loss of newsstand sales and the reduction in creative direct response subscription marketing. Sure, today there is a heavy reliance on internet sales … whether it is going through online subscription agents including…

To Double Circulation Profits, The Economist Has 16 People Focused on Retention
December 8, 2017 at 1:31 pm

When ad revenue growth was strong, publishers could justify pumping up circulation numbers willy-nilly. With those days over, publishers like The Economist are turning their attention to retention. The Economist has set a goal of doubling its circulation profits by 2020. To do that, it needs to grow digital subscriptions, which number about 350,000 out…

How Subscriptions Became a Driver of Profit at The Economist
November 10, 2017 at 1:53 pm

Subscriptions have become The Economist’s biggest income stream in the past seven years. Michael Brunt, chief marketing officer and managing director, circulation at The Economist explains how they managed to transform the 174-year old title’s circulation business into the biggest driver of profits. Taking to the stage at FIPP’s recent World Congress in London, Michael…

What Newsstand Professionals & Rodney Dangerfield Have in Common
November 3, 2017 at 1:49 pm

A few weeks ago I was one of 45 other newsstand professionals who broke bread at the 30th Anniversary of the Hudson Retail Group, the largest operator of concessions in the U.S. and Canada. It was an enjoyable night, and with the limited number of uplifting functions in…

Where Will You And Your Magazine Business Be in Five Years?
October 30, 2017 at 10:18 am

For the record, I stay up to date on many blogs, threads, and various news chains. One of these news sources asked a typical but still important question a few days ago. Where will ebooks be in five years? That, of course, started me pondering several things about the magazine business. Where were we five…

Time Inc. Will Slash Circulation, Print Less Often to Cut Costs
October 11, 2017 at 2:02 pm

Facing what some insiders are predicting will be a dismal fourth quarter, Time Inc., in its latest cost-cutting move, said it will slash the circulation of Time and People en Español and reduce the frequency of Sports Illustrated, Fortune and four other titles in the company. The moves are effective Jan. 1, and will cause…

Whether Print Magazines Are Dead Or Alive Depends on Your Business Model
September 21, 2017 at 5:35 pm

Friedrich Nietzsche once said, "There are no facts, only interpretations." That comes mighty close to our understanding of the magazine industry today, at least when it comes to the various reports we constantly read on the subject. How many headlines have you seen that report that "Print is dead" or "Print is alive" or "Print…