Circulation

AMI Increases Men's Journal Circ, Men's Fitness Goes All-Digital
August 15, 2017 at 2:07 pm

American Media Inc. is folding print subscriptions to Men's Fitness into its other male-focused brand, Men’s Journal, thereby increasing the latter's print circulation. Starting with the November issue, AMI will increase Men's Journal's circulation to 1.25 million, a 66% increase. Current readers of Men's Fitness will receive Men's Journal print issues. Men’s Fitness will shift to an…

The Newsstand Needs a Business Model That Welcomes Innovation
August 11, 2017 at 2:14 pm

A small publisher called me a few weeks ago because he wanted his magazine to be distributed across the country. His editorial focus has an appeal that would attract buyers; the sample copies he sent me indicated that the package had potential for sale and could sell anywhere in North America and possibly the international…

Hearst's Pioneer Woman Magazine Expands in Second Outing
July 21, 2017 at 10:01 am

The Pioneer Woman Magazine is increasing its distribution to 500,000 copies and moving past its Walmart-only distribution strategy for its second issue, which will be released in September. The Hearst Magazines publication, a joint venture with Scripps Networks Interactive, features Ree Drummond, who hosts the "Pioneer Woman"…

Missing From the MBR Conference: Newsstand Strategies for Small, Niche Publishers
June 30, 2017 at 9:32 am

I recently returned from the MBR 2017 Conference (Magazines & Books at Retail, formerly Periodical & Book Association of America, PBAA), and the mood of the meeting was upbeat. There was a strong attendance of approximately 200 individuals, and the focus was to grow the print category within the brick and mortar marketplace. There were…

Joe Berger Responds to Dead Tree's "Free Magazines" Post
June 27, 2017 at 1:56 pm

Who is the mysterious D. Eadward Tree, the prognosticator and pundit of the lively and insightful Dead Tree Edition blog? There is some speculation about that in certain circles of the magazine industry. Maybe Mr. Magazine knows. Perhaps Bo Sacks knows. The team at Publishing Executive might know but they’re not talking. The interesting thing about the Dead Tree Edition blog is that…

Audience Development Is Not the Same as Circulation & Why the Difference Matters
June 12, 2017 at 1:59 pm

Too many publishers approach their audience development strategy with the same old-school mindset they use to grow print circulation. They hunt down individuals that they think qualify for a particular magazine, send them a direct mail offer, and try to get them to pay for a subscription. Today audience development is much more complex, thanks…

Press Release: AdvantageCS Enters Strategic Partnership with SFG
May 22, 2017 at 3:13 pm

Ann Arbor, MI, May 22, 2017: AdvantageCS is pleased to announce the formation of a strategic partnership with SFG, an innovative service and technology company located in Big Sandy, Texas. AdvantageCS sought the partnership in order to provide a full-service solution to membership organizations and publishers, prospects and clients alike. “More and more of our…

A Rant About Ratebase: How Publishers Large & Small Are Killing Newsstand Revenue
May 17, 2017 at 11:50 am

Recently I was going through the F.S.I.’s (Free Standing Inserts) in my Sunday (print) newspapers, when I came across an astounding offer from Hearst magazines. “Enjoy One Year of O, The Oprah Magazine (12 issues) for $8 and Save Even More, Add a year of Good Housekeeping for Just $2 More!” Let’s break down the…