Circulation

The WSJ Is Exploring an Ad-Free Digital Offering
February 6, 2017 at 12:16 pm

The Wall Street Journal is exploring new ways to drum up revenue from readers, including an ad-free version of its digital platforms, the possibility of charging on a per-article basis and even charging extra for home delivery, according to an online survey it is sending out to readers. Like all publishers with advertising as part…

Trump-Bump Subscription Surge Brightens Otherwise Grey Results at New York Times
February 3, 2017 at 2:27 pm

President Trump's mocking tweets about the "failing" New York Times and its "dwindling" subscriber base miss the boost his election and early days in office are giving the company's business. CEO Mark Thompson stopped short today of saying Trump was the cause of a record 276,000 net quarterly growth in digital subscriptions in the last…

Will Publishers Pay for the USPS’s FSS Fiasco?
January 11, 2017 at 10:30 am

More than seven years after it began rolling out, the billion-dollar system that was supposed to revolutionize how publications and other flat mail are handled is still making the U.S. Postal Service less, not more, efficient. In fact, the Flats Sequencing System’s performance, already well below plan, declined even further last year, according to a…

Press Release: The Packer Boosts Targeted Circulation 40%
November 4, 2016 at 1:22 pm

Lenexa, Kan. (Nov. 4, 2016)—The Packer, the most respected media brand in the fresh produce industry, announced today that it is increasing its weekly newspaper circulation by nearly 40%—from 13,000 to 18,000 copies. The circulation increase will be effective with the Dec. 5 issue. “We’ve carefully analyzed circulation across the produce publishing landscape. The Packer…

Newsstand Promotions: A Cornerstone to Publishing Success
September 28, 2016 at 12:43 pm

Normally one would ask a question in the blog title: “Newsstand Promotions, Are They Necessary?” or “Do We Have to Promote on the Newsstand?”. I really don’t think this is a question at all; promotions are a crucial investment in your magazine. In the past I’ve written about the importance of cover design and the…

How Marie Claire Plans to Double Readers in 18 Months
September 6, 2016 at 3:36 pm

Marie Claire has set itself a goal to double its U.K. readership to 2 million monthly uniques in the next 18 months. According to Rich Sutcliffe, digital director for Time Inc., the title hasn’t reached its full potential online. “In the past decade Marie Claire has been a narrower property online than in print, so…

How to Attract The Newsstand Subscriber
August 25, 2016 at 8:00 am

Way back when I first began working in magazine publishing, I sat in a presentation by Jim Gregory, head of circulation for Charter Publishing, now Meredith magazines. Jim spoke about the newsstand subscriber, the individual that does not buy an annual subscription to a magazine because he does not want every issue. Chances are the…

Magazine Readers Are Wealthy & Well Educated, USPS Study Finds
August 16, 2016 at 11:40 am

The quintessential subscribers to printed American consumer magazines are wealthy, well-educated empty nesters who live in a single-family house, a recent U.S. Postal Service study suggests. “Households with incomes above $100,000 receive three times as many periodicals as households earning less than $35,000,” says the USPS’s recently released annual Household Diary Study of mail received…

What Everyone Gets Wrong About What's Wrong With The Newsstand
July 12, 2016 at 12:20 pm

People in Magazine Land love to talk about how stupid our industry is, and no part of the business comes in for more ridicule than the shrinking newsstand system. To paraphrase that famous publishing and newsstand entrepreneur Larry Flynt, opinions about the newsstand system are like … well, let’s just say that everybody’s got one.…

Why We Should All Be Very Worried About Twitter
June 24, 2016 at 1:47 pm

We have 1.67 million followers on Twitter. But sometimes I miss the days when we only had a hundred thousand followers. Back then, when we had only that many followers, we’d get about 10,000 clicks on every link we shared – within minutes. We still get a fair amount of traffic via Twitter, but the numbers…