Circulation

F+W Media Taps Power of Alternative Distribution
April 21, 2017 at 10:33 am

This week F+W Media announced a unique distribution partnership with URP Music Distributors. The vinyl record distributors will place F+W’s magazine Goldmine, a music title geared toward record collectors, in over 600 independent record stores. The initial distribution of the title will launch on April 22nd, also known as Record Store Day. The Goldmine distribution…

Postal Rate Fight Continues as Publishers Battle USPS "Stupidity Tax"
April 11, 2017 at 9:48 am

“Told you so. Now don’t try to slap us with a Stupidity Tax.” That, in essence, is the magazine industry’s response to the U.S. Postal Service’s latest attempt to jack up postal rates for publishers. For the past decade, changes in publishers’ average postal rates have been limited to the rate of inflation. But a…

Condé Nast, Hearst Joint-Venture PubWorx Acquires ProCirc
March 29, 2017 at 2:33 pm

PubWorx, a joint-venture between Condé Nast and Hearst Magazines, has acquired ProCirc, a circulation outsourcing company. Terms of the deal were not disclosed. Last February, Condé and Hearst joined forces to form PubWorx, a company that manages production, procurement and circulation for both publishers, and offer custom programs across the industry for third parties. The acquisition of…

For Newsstand Success, Magazines Must Stay True to Editorial Mission
March 28, 2017 at 2:53 pm

I have conducted an exercise with many of my clients lately, where we identify their editorial mission and then actually deliver that mission to consumers on the newsstand. Realistically, for the newsstand, it is not easy to promote the editorial mission. Unlike media kits for advertisers or subscription offers, it is up to the cover…

How The Atlantic Is Scrambling to Keep Readers on Its Own Site
March 13, 2017 at 2:41 pm

The Atlantic has spread its articles across platforms, from Facebook to Twitter to LinkedIn. It was one of the first publishers to launch on Facebook Instant Articles, and embraced Google’s counterpart, Accelerated Mobile Pages. It credits moves like that with a 30 percent increase in its digital audience and 20 percent increase in revenue last…

The WSJ Is Exploring an Ad-Free Digital Offering
February 6, 2017 at 12:16 pm

The Wall Street Journal is exploring new ways to drum up revenue from readers, including an ad-free version of its digital platforms, the possibility of charging on a per-article basis and even charging extra for home delivery, according to an online survey it is sending out to readers. Like all publishers with advertising as part…

Trump-Bump Subscription Surge Brightens Otherwise Grey Results at New York Times
February 3, 2017 at 2:27 pm

President Trump's mocking tweets about the "failing" New York Times and its "dwindling" subscriber base miss the boost his election and early days in office are giving the company's business. CEO Mark Thompson stopped short today of saying Trump was the cause of a record 276,000 net quarterly growth in digital subscriptions in the last…

Will Publishers Pay for the USPS’s FSS Fiasco?
January 11, 2017 at 10:30 am

More than seven years after it began rolling out, the billion-dollar system that was supposed to revolutionize how publications and other flat mail are handled is still making the U.S. Postal Service less, not more, efficient. In fact, the Flats Sequencing System’s performance, already well below plan, declined even further last year, according to a…

Press Release: The Packer Boosts Targeted Circulation 40%
November 4, 2016 at 1:22 pm

Lenexa, Kan. (Nov. 4, 2016)—The Packer, the most respected media brand in the fresh produce industry, announced today that it is increasing its weekly newspaper circulation by nearly 40%—from 13,000 to 18,000 copies. The circulation increase will be effective with the Dec. 5 issue. “We’ve carefully analyzed circulation across the produce publishing landscape. The Packer…

Newsstand Promotions: A Cornerstone to Publishing Success
September 28, 2016 at 12:43 pm

Normally one would ask a question in the blog title: “Newsstand Promotions, Are They Necessary?” or “Do We Have to Promote on the Newsstand?”. I really don’t think this is a question at all; promotions are a crucial investment in your magazine. In the past I’ve written about the importance of cover design and the…