A group of magazine publishers, including Time Inc., Hearst Corp., American Media Inc., Rodale Inc., won a longstanding antitrust case filed by wholesaler Anderson News LLC. The $371 million antitrust suit, which was initially filed in 2009 in New York Southern District Court claimed the publishers banded together to not accept Anderson’s price hikes pertaining…
To hear Danielle Weisberg and Carly Zakin tell it, when they launched their email newsletter The Skimm three years ago, they had no plan for creating an engaged community around it. “As first-time founders we thought of a lot of things, the one thing we didn’t think about was how to build a community,” Zakin said. She…
It's been a time of both huge change and welcome stability at The Economist. Following the sale of its stablemate the Financial Times to Nikkei, the magazine and research group has completed a £469 million sale whose terms enshrine its own editorial and commercial independence. The huge asking price was based in part on the…
The publisher has partnered with Amazon to make its most-desired print product, Vogue’s September issue, available to Amazon customers.
U.K. supermarket Sainsbury’s launched its own digital newsstand for magazines, available on iOS and Android.
Harvard Business Review loosens paywall for a limited time in exchange for email addresses.
Harvard Business Review is trying to walk a fine line: The magazine thinks it can raise the price for a subscription and still attract close to 100,000 new subscribers.
"Basic economics says you lower prices and get more customers; you raise prices you get fewer," Harvard Business Review Group publisher Joshua Macht told me. "And our board members point this out to me. But there's this defying gravity idea, and the reason why I think it's possible...is for the last five years, at least, we've been in this conversation with subscribers."
The Rules of Attraction study was launched last month by Magnetic, the new marketing agency for magazine media in the UK, and was given its conference debut at FIPP's Insight Forum in Amsterdam, The Netherlands, by Magnetic's consultant Dave Brennan.
Based on 15,000 interviews supplemented by media diaries, in-depth interviews and 'in-the-moment' video tasks, all conducted by agency Crowd DNA, The Rules of Attraction explored magazine brands' roles as they stand today - powered by print but increasingly extended and enhanced by digital.
Publishing Executive is excited to announce that it has partnered with the leading authority on content marketing to launch an educational lab to help publishers capitalize on the content marketing boom. In collaboration with the Content Marketing Institute, Publishing Executive will lead the Publishing & Media Lab at Content Marketing World in Cleveland on September 11th.
Although the President and CEO of the Association of Magazine Media (MPA) Mary Berner has witnessed a massive rise in digital media -- from social to video and everything in between -- she still sees a robust print economy that remains relevant to all types of readers. Berner helped create Magazine Media 360° Brand Audience Report last September. The report shares audience growth numbers across all major media formats and has offered new insight into the kinds of content readers want most and what channels are driving the largest audiences. In the following interview, Berner shares what she's learned over the past year managing Magazine Media 360° and why print remains an attractive platform for readers.