Circulation

Former Combatants in News Weeklies' War Forge New Strategies
May 27, 2016 at 9:50 am

An election season like we're seeing now once would have kicked the rivalry among a trio of news weeklies into high gear, with vast resources poured into winning scoops and newsstand readers from one another. Today, Time, Newsweek and U.S. News & World Report increasingly follow different paths. The trio have changed to varying degrees…

Top 9 Takeaways from 2016 Digital Magazine Dashboard
May 19, 2016 at 10:24 am

Magazines and newspapers are continuing to evolve, and digital magazines are no exception. Developments like Adobe allowing easier chunking of paid information and a new, if shaky, trend for magazines to institute paywalls are changing the value and the position of digital magazines. As Next Steps Marketing does with every six-month audited period, we’ve created…

BoSacks Speaks Out on Newsstand, Rate Base, And the Magazine Industry
May 5, 2016 at 1:39 pm

We are at an interesting crossroads in the magazine industry. Not all business plans are, if you will pardon the expression, on the same page. There is a large set of business focused on the of selling of magazines on the newsstand. There are thousands of people and hundreds of businesses dedicated to the shipping,…

Linda Ruth Reports on ACT 6: The History Of Distribution According To John Harrington
April 25, 2016 at 1:27 pm

The magazine newsstand is an American icon, a pleasure in itself to visit and browse. The channel, as we know, is compromised: what happened? John Harrington of Harrington Associates opened the Magazine Innovation Center’s Act 6 with an explanation and summary of the history of the magazine distribution For 40 years the old system of…

4 Tips for Creating Attention-Grabbing Covers for the Newsstand
April 6, 2016 at 1:03 pm

I like to think of the newsstand as one of the best direct marketing tools. It's all consumer response. Now more than ever there is a need for niche publishers to realize mainline magazine displays are crowded. A full title retailer like a major U.S. bookstore chain typically has an active file of 5,000 titles.…

High Times Wants to Be the Playboy of Pot
April 4, 2016 at 10:49 am

Picture a mood-lit Las Vegas casino, at first glance indistinguishable from any other pleasure palace on the Strip: salarymen hunch over $20 blackjack tables as waitresses with plunging necklines circle the floor. Instead of bourbon-and-sodas, however, these waitresses are carrying trays full of vaporizers and water pipes. The games themselves have names that sound more…

Mr. Magazine Interview Series: Hudson News Owners Launch Art Magazine Galerie
March 22, 2016 at 2:46 pm

Samir “Mr. Magazine” Husni, interviewed Hudson News Distribution owners Lisa and James Cohen about the recent launch of the couple’s first magazine Galerie. After working at the largest and oldest periodical wholesaler in the country for many years, the Cohen’s wanted to utilize their expertise to develop their own quarterly magazine. Despite declining newsstand sales,…

MagNet Report Shows Strength in Mid-Tier Magazine Titles
March 18, 2016 at 8:00 am

Unfortunately, once again the MagNet report indicates that the single copy is facing another crisis. Unit sales are down 10.2% and dollars are down 7.6%. Yet, as MagNet reports, the top 100 titles contributed significantly to that decline. The story isn't that bad for titles that rank 100 to 1,000. According to the report: “In…

The Irony of the Hearst-Condé Nast Joint Venture Seeking Smaller Publishers As Clients
March 4, 2016 at 3:09 pm

Last month, Condé Nast and Hearst Magazines announced the formation of PubWorx, a joint venture that will manage production, procurement, and circulation management for both publishers, as well as offer services to publishers across the industry. As a former publisher and national distributor and current circulation consultant, I find it amusing that Hearst and Condé…