Circulation

Audience Development Is Not the Same as Circulation & Why the Difference Matters
June 12, 2017 at 1:59 pm

Too many publishers approach their audience development strategy with the same old-school mindset they use to grow print circulation. They hunt down individuals that they think qualify for a particular magazine, send them a direct mail offer, and try to get them to pay for a subscription. Today audience development is much more complex, thanks…

Press Release: AdvantageCS Enters Strategic Partnership with SFG
May 22, 2017 at 3:13 pm

Ann Arbor, MI, May 22, 2017: AdvantageCS is pleased to announce the formation of a strategic partnership with SFG, an innovative service and technology company located in Big Sandy, Texas. AdvantageCS sought the partnership in order to provide a full-service solution to membership organizations and publishers, prospects and clients alike. “More and more of our…

A Rant About Ratebase: How Publishers Large & Small Are Killing Newsstand Revenue
May 17, 2017 at 11:50 am

Recently I was going through the F.S.I.’s (Free Standing Inserts) in my Sunday (print) newspapers, when I came across an astounding offer from Hearst magazines. “Enjoy One Year of O, The Oprah Magazine (12 issues) for $8 and Save Even More, Add a year of Good Housekeeping for Just $2 More!” Let’s break down the…

Magazines in the Amazon: What to Expect from Amazon’s Newsstand & Subscription Business
May 15, 2017 at 1:45 pm

The world’s largest bookseller recently made two moves that could open new opportunities for magazine publishers, so it’s a good time to consider what’s afoot in the Amazon. It was recently revealed that TNG, the U.S.’s largest newsstand distributor, has a deal to supply magazines to Amazon’s rapidly growing chain of bookstores. That’s a switch…

In a Surprise Move, TNG Acquires Ingram Periodicals
May 5, 2017 at 2:19 pm

“At least it isn’t another bankruptcy,” a contact at a key retailer said to me. “There will be some order, some sequence and continuity to the whole transition.” He was speaking, of course, of the acquisition of Ingram Periodicals by TNG, formerly the News Group, earlier this week, a move that came as a surprise…

Press Release: TNG Acquires Ingram Periodicals LLC's Magazine Sales and Distribution Business
May 3, 2017 at 5:05 pm

TNG GP (TNG) is pleased to announce the acquisition of Ingram Periodicals LLC’s magazine sales and distribution business effective May 1, 2017. TNG is excited to begin working with Ingram’s strong base of magazine retail, wholesale and publisher customers, maintaining the high level of service these industry participants have come to expect. TNG and Ingram…

F+W Media Taps Power of Alternative Distribution
April 21, 2017 at 10:33 am

This week F+W Media announced a unique distribution partnership with URP Music Distributors. The vinyl record distributors will place F+W’s magazine Goldmine, a music title geared toward record collectors, in over 600 independent record stores. The initial distribution of the title will launch on April 22nd, also known as Record Store Day. The Goldmine distribution…

Postal Rate Fight Continues as Publishers Battle USPS "Stupidity Tax"
April 11, 2017 at 9:48 am

“Told you so. Now don’t try to slap us with a Stupidity Tax.” That, in essence, is the magazine industry’s response to the U.S. Postal Service’s latest attempt to jack up postal rates for publishers. For the past decade, changes in publishers’ average postal rates have been limited to the rate of inflation. But a…