Circulation

What Everyone Gets Wrong About What's Wrong With The Newsstand
July 12, 2016 at 12:20 pm

People in Magazine Land love to talk about how stupid our industry is, and no part of the business comes in for more ridicule than the shrinking newsstand system. To paraphrase that famous publishing and newsstand entrepreneur Larry Flynt, opinions about the newsstand system are like … well, let’s just say that everybody’s got one.…

No, There’s Not a Glut of Magazine Titles at Newsstand
June 23, 2016 at 2:56 pm

Last week I attended the Periodical and Book Association of America conference (now MBR, Magazines and Books at Retail Association). This event brings together all facets of the single copy business, publishers, national distributors, retailers, and wholesalers for education, planning and developing best practices. Attendees come from all over the world. Post-conference I was fortunate…

Press Release: Meredith Multi-Channel Reach Among Women Hits 102 Million
June 23, 2016 at 2:29 pm

DES MOINES, IA/NEW YORK, NY (June 23, 2016) – Meredith Corporation (NYSE:MDP; www.meredith.com) – the leading media and marketing company serving American women – announced today that its multi-channel reach among American women has hit an all-time high of 102 million, including 72 percent of U.S. Millennial women.    Fueling this growth has been a significant increase in reach…

There’s a Place for Trending, Niche Magazines at Checkout
June 8, 2016 at 1:42 pm

Last week I posed the question, “Does the Supermarket Checkout Belong to 7 Publishing Companies?” I used as an example an independent retail chain in Michigan, serviced by an independent wholesaler, which places a mix of non-traditional titles on the checkout fixtures, with the result of each title having sales. I also suggested that these…

Gawker Stumbles to Traffic Low as Political Sites See User Freefall
June 1, 2016 at 1:23 pm

Caveat emptor, Gawker gawkers: Any company considering buying the controversial digital publisher should know that its namesake site has hit some serious traffic lows. Gawker.com’s traffic in April dropped a whopping 37% from the previous month, to 7.6 million visitors — the site’s lowest mark in at least three years, per comScore. That was enough…

Former Combatants in News Weeklies' War Forge New Strategies
May 27, 2016 at 9:50 am

An election season like we're seeing now once would have kicked the rivalry among a trio of news weeklies into high gear, with vast resources poured into winning scoops and newsstand readers from one another. Today, Time, Newsweek and U.S. News & World Report increasingly follow different paths. The trio have changed to varying degrees…

Top 9 Takeaways from 2016 Digital Magazine Dashboard
May 19, 2016 at 10:24 am

Magazines and newspapers are continuing to evolve, and digital magazines are no exception. Developments like Adobe allowing easier chunking of paid information and a new, if shaky, trend for magazines to institute paywalls are changing the value and the position of digital magazines. As Next Steps Marketing does with every six-month audited period, we’ve created…

BoSacks Speaks Out on Newsstand, Rate Base, And the Magazine Industry
May 5, 2016 at 1:39 pm

We are at an interesting crossroads in the magazine industry. Not all business plans are, if you will pardon the expression, on the same page. There is a large set of business focused on the of selling of magazines on the newsstand. There are thousands of people and hundreds of businesses dedicated to the shipping,…

Linda Ruth Reports on ACT 6: The History Of Distribution According To John Harrington
April 25, 2016 at 1:27 pm

The magazine newsstand is an American icon, a pleasure in itself to visit and browse. The channel, as we know, is compromised: what happened? John Harrington of Harrington Associates opened the Magazine Innovation Center’s Act 6 with an explanation and summary of the history of the magazine distribution For 40 years the old system of…