Circulation

Linda Ruth Reports on ACT 6: The History Of Distribution According To John Harrington
April 25, 2016 at 1:27 pm

The magazine newsstand is an American icon, a pleasure in itself to visit and browse. The channel, as we know, is compromised: what happened? John Harrington of Harrington Associates opened the Magazine Innovation Center’s Act 6 with an explanation and summary of the history of the magazine distribution For 40 years the old system of…

4 Tips for Creating Attention-Grabbing Covers for the Newsstand
April 6, 2016 at 1:03 pm

I like to think of the newsstand as one of the best direct marketing tools. It's all consumer response. Now more than ever there is a need for niche publishers to realize mainline magazine displays are crowded. A full title retailer like a major U.S. bookstore chain typically has an active file of 5,000 titles.…

High Times Wants to Be the Playboy of Pot
April 4, 2016 at 10:49 am

Picture a mood-lit Las Vegas casino, at first glance indistinguishable from any other pleasure palace on the Strip: salarymen hunch over $20 blackjack tables as waitresses with plunging necklines circle the floor. Instead of bourbon-and-sodas, however, these waitresses are carrying trays full of vaporizers and water pipes. The games themselves have names that sound more…

Mr. Magazine Interview Series: Hudson News Owners Launch Art Magazine Galerie
March 22, 2016 at 2:46 pm

Samir “Mr. Magazine” Husni, interviewed Hudson News Distribution owners Lisa and James Cohen about the recent launch of the couple’s first magazine Galerie. After working at the largest and oldest periodical wholesaler in the country for many years, the Cohen’s wanted to utilize their expertise to develop their own quarterly magazine. Despite declining newsstand sales,…

MagNet Report Shows Strength in Mid-Tier Magazine Titles
March 18, 2016 at 8:00 am

Unfortunately, once again the MagNet report indicates that the single copy is facing another crisis. Unit sales are down 10.2% and dollars are down 7.6%. Yet, as MagNet reports, the top 100 titles contributed significantly to that decline. The story isn't that bad for titles that rank 100 to 1,000. According to the report: “In…

The Irony of the Hearst-Condé Nast Joint Venture Seeking Smaller Publishers As Clients
March 4, 2016 at 3:09 pm

Last month, Condé Nast and Hearst Magazines announced the formation of PubWorx, a joint venture that will manage production, procurement, and circulation management for both publishers, as well as offer services to publishers across the industry. As a former publisher and national distributor and current circulation consultant, I find it amusing that Hearst and Condé…

The Economist Plans to Double Circulation Profits in 5 Years
February 17, 2016 at 11:46 am

At a time when there are few profitable bright spots in the print publishing universe, The Economist shines. The British magazine has an ambitious goal: to double circulation profits in the next five years, said Michael Brunt, CMO and managing director of circulation. The Economist Group reported a total revenue of nearly £330 million ($473 million) at the end…

Hearst and Condé Nast Joint Venture Seeks More Publishers to Join
February 11, 2016 at 10:59 am

With long-term trends exerting downward pressure on magazines' ad-page sales and newsstand appeal, two of the industry's biggest publishers said last week that they had formed a joint venture to handle back-office operations such as production, procurement and circulation. The competitors and now collaborators, Condé Nast and Hearst Magazines, hope not only to cut their…

An Ounce of Prevention: Why a Major Magazine Will Stop Selling Ads
February 8, 2016 at 1:44 pm

Heresy! There was much scratching and shaking of heads in Magazine Land last week at Rodale’s announcement that Prevention magazine would no longer carry ads. “Why are they walking away from all that revenue?” was the typical response among fellow publishers. Rodale didn’t really explain the change, only stating that it will coincide with the…