Consumer

Two More Top Editors Bid Adieu to Time Inc.
October 13, 2017 at 2:29 pm

Two more top editors at Time Inc. are history. Clare McHugh, who had most recently been doing a corporate job as senior director of editorial operations, will exit at the end of the month, and Steele Marcoux, the editor-in-chief of Coastal Living, has already left. Marcoux joined Time Inc. two years ago after being lured…

Press Release: Men’s Health Teams Up with Fitbit on Ambitious Co-Branded Campaign, The Adventurist
October 10, 2017 at 12:57 pm

NEW YORK (October 10, 2017) — Men’s Health, a Rodale Inc. brand, today unveils the launch of The Adventurist, a daring and multi-faceted editorial integration with Fitbit, the leading global wearables brand. In the three-part print, online, mobile, video, and social media series, Men’s Health challenges writer Clint Carter to successfully master three grueling extreme…

Washington Post's Important Insights on Selling Native Advertising
October 9, 2017 at 1:53 pm

Annie Granatstein, head of WP BrandStudio at the Washington Post, knows how to run a native ad team and how to turn a profit. Here, she pours out some of her important knowledge on selling native advertising. In your experience, what are the biggest challenges for publishers when selling native advertising? Clients don’t always understand…

Conde Nast Launches "Them," a Magazine for LGBTQ Community
October 6, 2017 at 1:44 pm

Condé Nast is launching a digital brand for the LGBTQ community on October 26, called Them. It's the first project from Condé Nast’s new incubator, which was created to develop new brands and businesses. Condé Nast claims it is the first big publisher to tap into this market. Them will be aimed primarily at Generation Z,…

Press Release: LittleThings Launches First Standalone App On Apple TV, Roku, And Amazon Fire TV
October 4, 2017 at 1:05 pm

NEW YORK, Sept. 19, 2017 /PRNewswire/ -- New York-based media technology company MAZ has partnered with LittleThings, the #1 digital lifestyle destination, to release its over-the-top (OTT) app on Apple TV, Roku, and Amazon Fire TV. These apps are built on TVX, which provides broadcast and video publishers a turnkey OTT-app-creation solution. Through this partnership,…

Inside Marie Claire’s Pop-Up Experiential Shop in New York’s SoHo
October 3, 2017 at 2:02 pm

In an effort that took a year to come together, Hearst’s Marie Claire launched its own retail location last week. The shop, called The Next Big Thing Concept Shop, is a pop-up shop that brings magazine pages to life, featuring fashion, beauty, entertainment, technology and wellness interwoven with innovative technology. “The idea of the Next Big…

Gawker Could Make a Comeback Soon
October 3, 2017 at 1:45 pm

Will Gawker.com enjoy a second coming? A year after Univision bought the sister websites of the snarky gossip blog for $135 million, the bankruptcy estate is quietly shopping Gawker.com around to potential buyers. When Gawker Media Group — the umbrella company holding sites like Jezebel and Deadspin — was auctioned off in August 2016, none…

Samuel I. Newhouse, Jr., the Longtime Owner of The New Yorker and Chairman of Condé Nast, Has Died at Eighty-Nine
October 2, 2017 at 2:43 pm

Forty -eight years ago, Gardner Botsford, a longtime editor at this magazine, wrote an obituary and appreciation in these pages of his stepfather, Raoul Fleischmann, a wealthy yeast tycoon, who had underwritten an itinerant newspaperman named Harold Ross to begin a weekly magazine in Jazz Age Manhattan. Together, in February, 1925, they published the first…

Hugh Hefner, Who Built Playboy Empire and Embodied It, Dies at 91
September 28, 2017 at 1:52 pm

Hugh Hefner, who created Playboy magazine and spun it into a media and entertainment-industry giant — all the while, as its very public avatar, squiring attractive young women (and sometimes marrying them) well into his 80s — died on Wednesday at his home, the Playboy Mansion…