Consumer

Jonah Peretti on BuzzFeed’s Potential IPO, Video Strategy & NBCUniversal Ties
June 22, 2017 at 12:55 pm

Jonah Peretti launched BuzzFeed in 2006, after co-founding the Huffington Post a year earlier, as a proof-of-concept for how to create and track viral content. He’s now sitting atop a digital media empire that emerged from those viral, data-centric roots — and NBCUniversal, looking for the magic to rub off, has plowed $400 million into BuzzFeed.…

Rodale Puts Itself Up For Sale
June 22, 2017 at 12:51 pm

One of the world’s biggest health and wellness media companies has vaulted spryly on to the auction block. On Wednesday, Rodale, Inc., publisher of Men’s Health, Women’s Health, Prevention and Runner’s World, among other titles, announced that it is considering “strategic alternatives” for the company, including a potential sale. The announcement didn’t disclose an asking…

In Defense of Giving Away Free Magazines
June 20, 2017 at 2:25 pm

I won. Among magazine-media pundits, there’s been a sort of unannounced contest to see who can find the most ridiculously low-priced subscription offer. I found the winner – for now, at least – the other day in The Wall Street Journal: an ad touting a $1 annual (10 issues) subscription to Entrepreneur magazine. That’s 10…

Time Inc. May Be Looking to Sell Titles Amid Layoff Plans
June 16, 2017 at 1:54 pm

Rumors are swirling inside Time Inc. that the company is looking at four magazines as selloff possibilities: Coastal Living and Sunset—as a unit—and maybe Health and Golf. There is also chatter that the media giant will sell off its British wing, known as IPC, which includes 64 magazines. “IPC is very much being considered to…

HuffPost And Vocativ Are Latest Media Outlets to Get Hit With Layoffs
June 15, 2017 at 12:57 pm

HuffPost's union, the Writers Guild of America East, was notified Wednesday that 39 members employed at HuffPost were let go "as part of a corporate-wide layoff in connection with Verizon's acquisition of Yahoo," according to a statement tweeted by Michael Calderone, HuffPost's senior media reporter. Verizon (VZ, Tech30), which owns AOL and HuffPost, just bought…

Time Inc to Cut 300 Positions, or 4% of Workforce
June 14, 2017 at 1:35 pm

Time Inc (TIME.N) said on Tuesday it is eliminating 300 positions, or 4 percent of its workforce, through layoffs and buyouts, according to an internal memo reviewed by Reuters. The cuts were being made as the New York-based media company, which publishes dozens of magazines including Time, Sports Illustrated and Fortune, is looking to cut…

Yale Publishing Course to Explore Leadership in Times of Change
June 13, 2017 at 1:44 pm

The annual Yale Publishing Course is coming up next month, and this year there’s something new: a full-on partnership with the Yale School of Management. As in past years, students will learn from long-time industry insiders; this year, however, half the curriculum is designed and presented by the professors of the Yale School of Management.…

Condé Nast Closes Style.com Months After Its Debut
June 13, 2017 at 1:23 pm

Condé Nast, the publishing giant that owns magazine titles like Vogue, GQ and Vanity Fair, is closing its first major experiment in online fashion retail, a mere nine months after its high-profile introduction. The company said in a statement on Tuesday that Style.com, a global multibrand ecommerce site in which it had reportedly invested more…

Press Release: Betty Wong Ortiz Appointed First Female Editor-in-Chief of Runner’s World
June 7, 2017 at 2:04 pm

EMMAUS, PA, and NEW YORK, NY (June 7, 2017) — Rodale Inc., the global health and wellness content company, today announced that Betty Wong Ortiz will join the company as the first female editor-in-chief of Runner’s World, the largest and most influential media brand in the running space. Dividing her time between Rodale’s New York…

Bauer Media Launches Teen Boss, a Newsstand Glossy for Gen Z Entrepreneurs
June 7, 2017 at 1:44 pm

Bauer Media Group USA is going niche — super niche — with its newest magazine launch. The publisher of Closer, InTouch and Woman’s World, is targeting business-minded girls between eight and 15 years old for its quarterly magazine dubbed “Teen Boss.” The pitch for Teen Boss is likened to a magazine version of ABC’s “Shark…