Content Analytics

Publishers, Pick Your KPIs And Stick With Them
September 21, 2017 at 1:51 pm

News publishers reassure themselves with the number of Key Performance Indicators at their disposal. The selection of gauges is always indicative of business priorities (or lack of thereof). This is an ongoing discussion I have with publishers and digital marketeers: Which indicators should be prioritized? The "obvious" answer is: it depends on your business model,…

The Problem with Short-Sighted Metrics
July 21, 2017 at 2:00 pm

Today, publishers have many metrics that measure media impact. They use tools that optimize for pageviews, total time reading, engagement, commenting and sharing. They all measure what’s trendy and trending. What seems to be lacking, however, is a media metric that measures enduring long-term impact. So much of the content that flows through the media…

What Good Metrics Look Like
June 30, 2017 at 9:12 am

Let’s assume you’re knee deep figuring out goals for your company / team. You have a goal in mind — it’s to grow your user base, or become a sustainable business (e.g., make some cash), or reduce negative experiences due to spam, or conquer the galaxy. Great. But now you have the challenge of figuring out a…

Putting a Face to the Numbers Is the Next Step in Analytics
June 21, 2017 at 9:42 am

Any person that knows me or works with me knows one thing: I love analytics. In fact, I think analytics are critical to driving modern editorial and digital teams. Just read my last blog, 4 Keys to Building an Analytics-Driven Editorial Team, to see how analytics can improve an editorial operation. But, I also think…

Learn How Fast Company & Inc. Media Is Sizing Up the Future of Personalization
June 8, 2017 at 9:47 am

Personalization is perhaps the marque publishing trend of 2017, presenting the opportunity for publishers to capitalize on their rich audience data – and expensive audience databases – to drive key business objectives. In less than two weeks, Publishing Executive will hold an executive forum on how personalization is changing the publishing industry. Billed as The…

How The Daily Dot Hones Its Facebook Strategy Through Analytics & Experimentation
May 25, 2017 at 10:34 am

Today’s consumers are discovering more content on mobile and on social platforms than ever before. That puts publishers in a bind because instead of readers going to their homepage to discover new content, they’re relying on third-party platforms and apps to surface the most relevant stories for them. Born-digital media companies like Buzzfeed and Refinery29…

Headline Testing Boosted The Daily Dot's CTR 36% on Facebook
May 25, 2017 at 10:23 am

Former assistant director of business intelligence and data science at The Daily Dot (now director of digital analytics at Haymarket Media) David Johnson explains how The Daily Dot increased Facebook clickthrough rates through headline optimization. By  implementing multivariate testing, the online-only publisher was able to increase CTR on its ads 36%. Johnson shared The Daily…