Content Strategy

Here Is the Awful Pep Talk Ziff Davis Gave to Mashable After Gutting Its Staff
December 20, 2017 at 11:28 am

The recent trajectory of tech site Mashable has put it at the forefront of some of the worst trends reshaping digital media. In April 2016, it slashed its news team and became one of the first venture-backed publishers to make the infamous “pivot to video.” Its ad-centric business model was nevertheless suffocated by tech giants,…

The Most Engaging Stories of 2017, According to Chartbeat
December 19, 2017 at 11:31 am

Explore the themes and stories that engaged readers most in 2017. Indecency Exposed Investigations into longstanding rumors spur a reckoning In holding the powerful accountable or giving voice to the silenced, investigative journalism’s impact can be immediate as news breaks and reactions pour in. Occasionally, an exposé creates a domino effect so powerful and far-reaching…

The Rise of Social-First Publishers
December 15, 2017 at 2:33 pm

A new category of publishers has arrived: "social-first" publishers or "distributed" publishers. These content creators, like Tasty, NowThis, and Gamology (a gaming brand under my company Keli Network) are changing the scope of publishing. They create content designed for, and exclusively distributed on, social media. With a mix of creativity and foresight they are reshaping…

Predictions for Journalism 2018: Good Journalism Won’t Be Enough
December 15, 2017 at 2:21 pm

In 2018, good journalism will not be enough. The prevailing attitude in many newsrooms is that if reporters just keep their heads down and do good journalism, it ought to be enough. Enough for the public to trust it, enough to convince people that it’s essential to democracy, enough to make the business sustainable, enough…

Bloomberg’s Twitter News Network, TicToc, Goes Live Dec. 18
December 12, 2017 at 1:44 pm

Bloomberg Media announced the name of its built-for-Twitter 24-hour news network — TicToc by Bloomberg — which is set to go live next Monday, Dec. 18. The company is staffing TicToc with a dedicated team of about 50 reporters, editors, producers and social-media analysts, overseen by M. Scott Havens, Bloomberg’s global head of digital, and…

No Longer Just Purveyors of Ad Space, Publishers Must Learn to Sell Their Content Expertise
December 7, 2017 at 10:12 am

Forrester predicts that 2018 will be the year that the display advertising bubble bursts, and that brands will significantly reduce their ad spend. In a recent report sharing 2018 forecasts, Forrester writes, “CMOs can’t defend underperforming media spend focused on customer acquisition as churn rates escalate or stand idly by as digital platforms threaten to…

Ziff Davis Plans to Lay Off 50 People at Mashable
December 6, 2017 at 1:39 pm

Mashable, once a fast-growing digital publisher with big ambitions, has been sold at a fire sale price. Ziff Davis, a digital media subsidiary of tech company J2, is buying Mashable for less than $50 million, according to people familiar with the transaction. In the spring of 2016, Time Warner’s Turner led a $15 million investment…