Content Strategy

TIME Editor-in-Chief Nancy Gibbs Steps Down, Pens Memo to Staff
September 13, 2017 at 9:14 am

TIME editor-in-chief Nancy Gibbs sent a memo to the TIME staff upon stepping down from the position she held since 2013 and after 32 years at the brand. You can read Gibbs' memo in full below, followed by a memo from Time Inc. president and CEO Rich Battista and Time Inc. chief content officer  Alan…

How to Win at Voice-Assisted Search
September 12, 2017 at 11:25 pm

Voice-assisted search came onto the mass market in 2011 with the initial release of Siri. Since then, there have been ongoing

Takeaways from the Yale Publishing Course: Publishers Embrace the "Flight to Quality"
August 4, 2017 at 2:49 pm

I had the pleasure of attending the first two days of the Yale Publishing Course for magazine professionals last week. The course, hosted for the first time at the Yale School of Management, arms attendees with insights and strategies that will help them manage change and lead effective teams. Several media executives returned to speak…

Long Form Content Boosts Engagement, But How Can Publishers Do It Right?
July 27, 2017 at 11:37 am

There’s nothing new under the Sun. Even that saying is way older that you think, at least 2,000 years’ old, appearing in the Hebrew Tanakh in the book of Ecclesiastes… What has been will be again, What has been done will be done again; There is nothing new under the sun. That’s only slightly older…

10 Questions for James Hewes, Incoming FIPP President and CEO
July 19, 2017 at 4:03 pm

One of the first objectives for James Hewes, incoming President and CEO of FIPP, is for the organization to ensure it better reflects and addresses the needs of members and prospective members – across all platforms, including print. The opportunity for FIPP is immense, but it has to adapt and evolve to fully deliver in…

The Updated ‘Bloomberg Way’ Style Guide Focuses on Best Practices for Data and Multiplatform Journalism
July 18, 2017 at 1:43 pm

Bloomberg News has published a major update to its meticulous style guide, with a new emphasis on best practices for its data and multiplatform journalism. The updated version of "The Bloomberg Way," which was circulated to staff this week, is a departure from the business news organization's previous version of the guide, which focused heavily on writing for the…

The Remarkable Transformation of Atlantic Media’s National Journal
July 14, 2017 at 1:32 pm

Adapting business models requires guts. A complete overhaul takes even more. Faced with a near perfect storm with digital natives and even Google Alerts entering its marketplace, all the while clients were being lost due to the global financial crisis, National Journal chose the latter. Five years ago 50% of revenues for Atlantic Media’s National…

Do You REALLY Know Your Digital Audience? The Data Might Surprise You.
July 12, 2017 at 2:08 pm

Writers for niche websites often perch at their keyboards with a pre-conceived notion of who they're writing for: avid readers and returning visitors who want detailed info that borders on (and often outright embraces) fanaticism. They might be wrong. It turns out that publishers who take the time to understand the breadth and diversity of…