Data Management

Data Leakage Devalues Publishers' Biggest Asset -- Their Audience
November 21, 2017 at 8:00 am

I’ve worked on countless media kits. Every one of them talks about how well the publisher knows its audience. Big Data says they know your audience, too. They tell advertisers not to waste money paying a premium to reach buyers in your magazine or website, because their scary data analytics can pinpoint buyers even better.…

Speaking at the DigiPub Data-Driven Print Conference: F+W, Open Road, MNI, HarperCollins, PebblePost, More
November 1, 2017 at 3:47 pm

New innovations around digital printing, data integration, and marketing automation technologies are making it possible for publishers and marketers to reach audiences and customers across print and online channels in ever more seamless ways. And rich end user data – which many publishers are stocked with – acts as a lynchpin for targeting and personalizing…

Zooming In, Zooming Out: 2 Ways to Better Understand Audience Data
October 31, 2017 at 1:57 pm

I truly admire artists like Keith Haring. He created an iconic style that’s known across the world — even by people who don’t know the artist’s name. And when I think about creating an iconic, signature style like that, I imagine artists have an idea that they simply can’t shake. And they keep trying, over…

Media Pitch: Engage Social's Rich User Data May Help Publishers Challenge the Duopoly
October 17, 2017 at 9:00 am

Publishers continue to surrender audience and valuable data to third-party platforms like Facebook, Google, and Snapchat. These platforms have become the primary mode of content discovery, and increasingly, consumers are engaging with content on platforms rather than on publishers’ websites. At the same time, social engagement is a powerful tool that can help spread awareness…

Special Report on Technology Adoption Strategies in Publishing
September 6, 2017 at 7:35 am

I’ve worked on countless media kits. Every one of them talks about how well the publisher knows its audience. Big Data says they know your audience, too. They tell advertisers not to waste money paying a premium to reach buyers in your magazine or website, because their scary data analytics can pinpoint buyers even better. […]

Forbes, F+W, TMB, Adweek, The Street Among Speakers at FUSE Tech Summit
August 17, 2017 at 12:54 pm

The FUSE Media Summit is just around the corner and has lined up an impressive speaking roster of digital media executives and technology experts. Once again conference chair -- and now Adweek CEO -- Jeff Litvack will kick things off with an insightful keynote where he'll give us his diagnosis of the media biz. Litvack…

How to Make the Most of First-Party Data
August 14, 2017 at 2:12 pm

According to McKinsey, most companies are using only a fraction of the customer data in their possession. And it’s no wonder: First-party data is more relevant and cost-effective than data collected from second- and third-party sources, and the rich insights it offers can empower marketers to craft personalized and compelling ad experiences. But many brands…

In Publishing, the Audience File Is King
August 11, 2017 at 11:00 am

In order to build a successful media business today, publishers must have a strong data foundation. Everything a publishers does, from content to advertising and events, relies on robust audience data files. If cash is king in the financial world, than data is king in the publishing world, says publishing management and sales consultant John…