Data

Why Deep Audience Insights, Not Scale, Are Key to Randall-Reilly's Future
February 14, 2018 at 8:00 am

Building daily usage of a site is difficult, meaning traditional ad revenue and even subscription revenue is difficult to achieve at scale for most B2B publishers, says Randall-Reilly VP of data Prescott Shibles. Instead, he believes B2B publishers should leverage their knowledge about their audiences on behalf of their advertisers. That data is much more…

GDPR Will Usher in Era of User-Controlled Data. Who Will Survive the Purge?
February 8, 2018 at 11:57 am

The GDPR hourglass is running out of sand yet one in four marketers aren’t confident their organization will be compliant by May 25th. With the threat of €24 million fines for failing to comply, offending vendors could be put out of business in a heartbeat. For publishers, it’s critical to vet vendors with whom you…

CDP Industry Update: Engagement Functions Gain Popularity & More Choices Than Ever Before
January 24, 2018 at 8:00 am

Not so long ago, all publishers needed to know about their subscribers was their name, address, and expiration date. Today, a customer record can include search requests, content selections, email opens and clicks, web page visits, demographics, advertisement history, desktop and mobile devices used, and much more. Traditional fulfillment systems weren’t designed to handle this…

Bots, GDPR and Second-Party Data: Why Data Quality is King in 2018
January 19, 2018 at 12:31 pm

With 2017 now behind us, it’s time for publishers and advertisers to look ahead. Data -- and the insights they provide -- will continue to play a role for marketing campaign success in 2018. However, instead of data volume, advertisers are becoming increasingly focused on how to get their hands on only the best-quality insights…

Press Release: Farm Journal Expands Data & Analytics Capabilities with Acquisition of Market Research Service
January 19, 2018 at 12:06 pm

LENEXA, Kan. (January 17, 2018) - Farm Journal announced today the acquisition of Market Research Data Service (MRDS). Owner and CEO Matt Yaske has joined Farm Journal as Senior Data Architect. The acquisition significantly enhances Farm Journal’s market-leading data analytics capabilities and integrates proprietary MRDS algorithms directly into Farm Journal’s Farm Reach database. It also…

Cold, Hard Numbers Will Drive Stories On This Internet-Crawling Company’s New Media Arm
January 17, 2018 at 10:43 am

Google Trends, but for more than just searches and not freely public. The Bloomberg Terminal, but for data trails over time. Alternative data, but for journalists. (The Wall Street kind, not the Kellyanne Conway kind.) The price of a Chipotle burrito bowl, but comparing the price differences across zip codes. Thinknum Media launched this morning…

Press Release: SourceMedia Launches ABM Product SourceSelect+
January 15, 2018 at 9:50 am

NEW YORK (January 11, 2018) – SourceMedia, a digital business information and performance media company serving senior decision-makers in finance, technology and healthcare, announces the launch of SourceSelect+, an account-based marketing (ABM) product that analyzes SourceMedia’s first-party intent data to identify those prospects who are in-market for a client’s product(s). SourceSelect+ is the next evolution…

How TheStreet Used Predictive Data Models to Optimize Pricing & Renewals
January 15, 2018 at 9:05 am

Jill Marchisotto, senior director of marketing at the financial news brand TheStreet, was brought on in 2016 with the task of improving retention while optimizing subscription prices. TheStreet varied pricing for individuals in the past, charging more to subscribers that were willing to pay a higher price and less to those who weren't, but there…

How Many People Did That Story Reach? It Depends Who’s Counting.
January 11, 2018 at 2:42 pm

As digital publishers bet big on video in search of advertising riches, many believe that a traditional method of media measurement isn’t keeping up. Publishers have long used “unique visitors” as a benchmark to compare the size of their website audiences and lure advertisers. But some media companies say the metric has become somewhat outmoded…