Data

What Is a CDP & How Does It Differ from Other Audience Data Tools?
March 23, 2017 at 9:19 am

Customer Data Platforms (CDPs) are hot: the category first appeared on Gartner’s Hype Cycle this past July and is already expected to reach $1 billion revenue by 2019. Publishers have been early adopters of CDPs, which offer unique advantages for finding the right content for each subscriber. (SourceMedia, for example, uses its CDP to convert…

Beyond Subscription & Ad Sales: 2 Keys to Growing Alternative Revenue
March 15, 2017 at 2:51 pm

Few people buy lifestyle or news content in the volume they used to. Our readers often expect it to be free, yet they’re perfectly willing to pay for niche content. Media brands must harness that niche interest in order to expand their business models into other verticals at a faster pace. One already explored scenario…

What’s the Value of a Like?
March 13, 2017 at 2:33 pm

Brands spend billions of dollars a year on elaborate efforts to establish and maintain a social media presence. Think of the live-streamed video of a man setting a world record by skydiving from 128,000 feet (Red Bull) and the strange tweets sent from a supposedly hacked Twitter account that in fact originated with the company…

Artificial Intelligence Will Turn Journalists Into "Centaurs," Not Replace Them
March 9, 2017 at 12:14 pm

Many fear that artificial intelligence (AI) will one day replace huge swaths of the workforce. Last year The World Economic Forum predicted that AI and automation technologies will displace 5 million jobs by 2020, with healthcare, energy, and financial industries experiencing the greatest job losses. Some pundits predict that AI will also replace journalists. The…

Media Pitch: Kaleida Wants to Help Publishers Surface The Most Relevant, Timely Content
March 6, 2017 at 3:06 pm

Data-driven startup Kaleida wants to help journalists work more efficiently so that their content makes the greatest impact online. The newly launched data platform provides insights about the online media landscape, including trends on social media and across different publisher sites. “Kaleida offers APIs and data feeds, research and analysis (with really beautiful charts), and…

Press Release: Time Inc. Debuts Well Done, a New, All-Video, Social Brand
March 2, 2017 at 1:49 pm

NEW YORK, NY (March 2, 2017)—Time Inc. (NYSE: TIME) today launches Well Done, a new social brand created for the millions of food lovers who consume and share videos about the latest food trends, news, how-tos and recipes via the social ecosystem. Well Done leverages the full scope and reach of Time Inc.’s 48 million…

What Startups Will Shake Up The Media Biz in 2017?
March 2, 2017 at 11:28 am

Publishing Executive is always on the lookout for new technology that is changing the media businesss. We keep our eyes peeled on the Google News feed and sort through the endless press releases that fill our inboxes. We thought we’d ask our readers to help identify the next media disruptor. Last year we made a…

Press Release: DCT Names Timothy Murphy As Its CRO
February 28, 2017 at 12:35 pm

Ridgewood, NJ. February --, 2017 Digital Convergence Technologies Inc. (DCT Inc ) has appointed Tim Murphy as its Chief Revenue Officer. Tim has over 20 years of publishing expertise and has built business teams and business structures that drive top and bottom line growth. This was often done with a focus on creating new revenue…

C-Suite Soundbites From AMMC: Views of the Magazine Biz From On High
February 24, 2017 at 3:09 pm

Each year at the American Magazine Media Conference, the last panel of the event is typically a conversation among the CEOs of the publishing industry’s goliaths. This type of panel has its upside and its downside. Of course you get to hear how the biggest consumer publishers see the industry and macro trends affecting it.…

How the Subscription Economy Will Change the Price We Pay
February 20, 2017 at 12:18 pm

Should a customer in New York pay a higher price than someone from Ohio for the same service? And should a doctor in Ohio pay a higher price than a New York taxi driver? Should a Mac user be steered to a pricier hotel when shopping online? Hint: It's already happening. A growing number of…