Data

How the Subscription Economy Will Change the Price We Pay
February 20, 2017 at 12:18 pm

Should a customer in New York pay a higher price than someone from Ohio for the same service? And should a doctor in Ohio pay a higher price than a New York taxi driver? Should a Mac user be steered to a pricier hotel when shopping online? Hint: It's already happening. A growing number of…

Video: How GEN Coverts Online Readers Into Valuable Leads
February 15, 2017 at 10:37 am

Many publishers use data analytics tools to identify reader interest and pinpoint trending topics. But what is the best way to put these insights into action? How can publishers translate reader interest into new revenue opportunities? Omeda CRO James Capo says that reader interest creates an opportunity for publishers to collect more data about their…

How GEN Magazine Coverts Online Readers Into Valuable Leads
February 15, 2017 at 10:15 am

Omeda CRO James Capo explains how GEN magazine used online reader behavior data to guide an automated marketing, lead generation campaign. This video is excerpted from the webinar "5 Ways Publishers Can Harness the Power of Demographic & Behavioral Data." Watch the full webinar here.

Press Release: Condé Nast To Acquire Social Data & Marketing Platform CitizenNet
February 14, 2017 at 2:27 pm

NEW YORK – February 8, 2017 – Condé Nast today announced that the company has entered into an agreement to acquire CitizenNet, a leading social data and marketing platform.  The acquisition will deepen Condé Nast’s data science talent and expertise and will be incorporated into Condé Nast’s proprietary data…

The Race for Direct Connections: How ESPN Gets Readers to Log In
February 14, 2017 at 1:53 pm

In the developing race among publishers to build audiences of logged-in readers, ESPN has come out of the blocks fast. For years, the Worldwide Leader has been using games like fantasy football and, more recently, personalized experience on its apps and websites to get readers to log in, making it easier for them to follow…

Facebook Takes Steps to Improve Advertising Data After Criticism
February 13, 2017 at 2:22 pm

Facebook said on Friday that it would agree to an audit of information it provides to marketers and provide them with new, more precise measurement data, less than two weeks after Procter & Gamble, America’s biggest advertiser, criticized the lack of transparency provided by digital ad platforms. The social network, which came under scrutiny last…

Three Ways Facebook Has Jumped the Shark for Marketers
February 8, 2017 at 2:02 pm

Way way back in pre-IPO Facebook history, I pondered in a 2010 Ad Age post about whether Facebook had jumped the shark, given the advertising platform's constant iterations. My intention, then as now, was to understand how advertisers can effectively use Facebook. As I wrote at the time: "I have no ax to grind with…

Is a Unified Audience Data Platform Within Reach for B2B Publishers?
February 7, 2017 at 3:15 pm

For last few years, one topic has dominated my discussions with fellow B2B executives. From digital executives to audience directors to business leaders, everyone is focused on, and talking about, enhancing their audience database and audience tracking so that they can better mine, target, and engage with audience. But, that’s where the struggles arise. We…

MPA President: 2017 Will Be the Year of Magazine Media
February 6, 2017 at 3:39 pm

Media pundits love to make predictions, and they especially enjoy boiling down the upcoming year into a single mega-trend. “I think it’s been ‘the year of mobile’ for the past dozen years,” jokes Association of Magazine Publishing (MPA) president and CEO Linda Thomas Brooks. Brooks spoke with Publishing Executive to share her outlook on the…

How SourceMedia Converts Unknown Readers to Known Users
February 1, 2017 at 8:00 am

SourceMedia VP of Audience & Data AnnMarie Wills outlines SourceMedia’s new user acquisition strategy. She explains how the publisher uses off-site channels, like social media and partner sites, as well as onsite messaging to drive readers down the acquisition funnel. This video is an excerpt from the webinar, “5 Ways Publishers Can Harness the Power…