Data

B2C Publishers, It's Time To Up Your Data Game & Steal a Page from the B2B Playbook
July 21, 2017 at 2:16 pm

B2B publishers have excelled in recent years in getting to know their audience members across platforms. Using a variety of products, from newsletters to events and elearning, B2B publishers have discovered exactly who their readers are, what type of content they enjoy, and can even predict their future behaviors. On the consumer side, publishers tend…

The Problem with Short-Sighted Metrics
July 21, 2017 at 2:00 pm

Today, publishers have many metrics that measure media impact. They use tools that optimize for pageviews, total time reading, engagement, commenting and sharing. They all measure what’s trendy and trending. What seems to be lacking, however, is a media metric that measures enduring long-term impact. So much of the content that flows through the media…

The Updated ‘Bloomberg Way’ Style Guide Focuses on Best Practices for Data and Multiplatform Journalism
July 18, 2017 at 1:43 pm

Bloomberg News has published a major update to its meticulous style guide, with a new emphasis on best practices for its data and multiplatform journalism. The updated version of "The Bloomberg Way," which was circulated to staff this week, is a departure from the business news organization's previous version of the guide, which focused heavily on writing for the…

Time Inc. Teams Up With Audience Analytics Provider Parse.ly
July 14, 2017 at 1:47 pm

(NEW YORK, NY, July 14, 2017) – Today, Time Inc. (NYSE: TIME) announced it is teaming up with Parse.ly, a leading provider of audience insights for digital publishers. Time Inc. uses Parse.ly’s data and analytics solution as part of an effort to unite data across its portfolio of brands. Time Inc. leverages Parse.ly’s audience data…

4 Reasons Personalization is Hard to Do
July 13, 2017 at 9:51 am

Publishers are using personalization to drive a variety of editorial, sales, and audience development goals. But challenges still remain to make personalization as effective as possible and drive the results publishers want. Leaders from Hearst Magazines, Haymarket Media, and ALM cited a number of issues that their organizations needed to tackle in order to launch…

Sizing Up the Customer Data Platform (CDP) Opportunity for Publishers
July 12, 2017 at 3:49 pm

As if marketing tech stacks needed another three-letter acronym, CDPs -- AKA, customer data platforms -- have joined the fray and caused a lot of buzz among publishers recently. As with any new technology, publishers are eager to identify the potential use cases and opportunities that CDPs present. This webinar, the first in a two-part…

Do You REALLY Know Your Digital Audience? The Data Might Surprise You.
July 12, 2017 at 2:08 pm

Writers for niche websites often perch at their keyboards with a pre-conceived notion of who they're writing for: avid readers and returning visitors who want detailed info that borders on (and often outright embraces) fanaticism. They might be wrong. It turns out that publishers who take the time to understand the breadth and diversity of…

Google Is Funding a New Software Project That Will Automate Writing Local News
July 10, 2017 at 2:25 pm

Google is awarding the Press Association, a large British news agency, $805,000 to build software to automate the writing of 30,000 local stories a month. The money comes from a fund from Google, the Digital News Initiative, that the search giant started with a commitment to invest over $170 million to support digital innovation in…

What Good Metrics Look Like
June 30, 2017 at 9:12 am

Let’s assume you’re knee deep figuring out goals for your company / team. You have a goal in mind — it’s to grow your user base, or become a sustainable business (e.g., make some cash), or reduce negative experiences due to spam, or conquer the galaxy. Great. But now you have the challenge of figuring out a…

A Practical Guide to Artificial Intelligence for Publishers
June 29, 2017 at 10:46 am

Raab Associates recently took an informal census of vendors using artificial intelligence for marketing or customer management. The list, which is nowhere near complete, included more than 120 vendors offering 58 distinct capabilities within nineteen categories. Exactly one of the nineteen categories (biometrics) had no obvious application to publishing (and even biometrics has some non-obvious…