How The Daily Dot Hones Its Facebook Strategy Through Analytics & Experimentation
May 25, 2017 at 10:34 am

Today’s consumers are discovering more content on mobile and on social platforms than ever before. That puts publishers in a bind because instead of readers going to their homepage to discover new content, they’re relying on third-party platforms and apps to surface the most relevant stories for them. Born-digital media companies like Buzzfeed and Refinery29…

Headline Testing Boosted The Daily Dot's CTR 36% on Facebook
May 25, 2017 at 10:23 am

Former assistant director of business intelligence and data science at The Daily Dot (now director of digital analytics at Haymarket Media) David Johnson explains how The Daily Dot increased Facebook clickthrough rates through headline optimization. By  implementing multivariate testing, the online-only publisher was able to increase CTR on its ads 36%. Johnson shared The Daily…

How The Daily Dot Upped Facebook Traffic 54% by Optimizing Post Frequency
May 25, 2017 at 10:11 am

Former assistant director of business intelligence and data science at The Daily Dot and now director of digital analytics at Haymarket Media David Johnson explains how the online-only publisher increased referral traffic from Facebook by decreasing post frequency. Johnson presented these findings at the 2016 FUSE Media technology summit.

Machine Learning and AI: When to Start?
May 24, 2017 at 2:27 pm

If you want to build a ship to take humans to Proxima Centauri (the nearest star to the Earth), when should you start the project? If you start today, you might be ready to launch your ship in about 500 years, and accounting for exponential technological advances, you might get there in 10,000 years or…

7 Tips for Maximizing the Value of Audience Data Integration
May 24, 2017 at 10:38 am

Helping students learn remains the core objective of education publishers, but the tools and tactics are evolving quickly. The new expectations of digital native students require publishers to enable learning materials with technology that meets the needs of The Mobile Generation. Data analytics have become nearly as important as content, supporting adaptive learning platforms and […]

8 Lessons From Cosmopolitan on Publishing to Snapchat Discover
May 23, 2017 at 2:29 pm

One of the lessons for Cosmopolitan following the brand’s wildly successful launch on Snapchat Discover just short of 2.5 years ago was that “you have to dig beyond analytics to find out what [users] are saying about your editions and what they really care about”. Cosmo now boasts tens of millions of views per month…

Storyful & Ad Measurement Firm Moat Are Creating a Database to Track Fake News and Hate Websites
May 4, 2017 at 1:12 pm

A video creation company has partnered with one of the most prominent ad measurement firms to create a database that could help brands avoid fake or hateful content. Storyful—a division of News Corp.—is teaming up with analytics and measurement firm Moat to launch Open Brand Safety, a database that monitors misinformation and extremist content by tracking web domains and…