Data

The World's Most Powerful Publishers Refuse to Admit What They Really Are
October 20, 2017 at 1:43 pm

It took a terrorist attack for Google to enter the news business. On September 11, 2001, after hijackers crashed two commercial jets into the World Trade Center as well as a third plane into the Pentagon and another into a field near Shanksville, Pennsylvania, internet users turned to the search engine for information. Again and…

How Engage Social Helps Publishers Take on the Duopoly
October 17, 2017 at 11:29 am

At the FUSE Media Startup Derby 2017, Engage Social founder and CEO Anand Jagannathan explained how the startup is helping publishers grow social referrals and gain deeper insights on influencers through its branded share buttons. The share buttons allow publishers to capture valuable first-party data about top social influencers across platforms and encourage greater sharing,…

Media Pitch: Engage Social's Rich User Data May Help Publishers Challenge the Duopoly
October 17, 2017 at 9:00 am

Publishers continue to surrender audience and valuable data to third-party platforms like Facebook, Google, and Snapchat. These platforms have become the primary mode of content discovery, and increasingly, consumers are engaging with content on platforms rather than on publishers’ websites. At the same time, social engagement is a powerful tool that can help spread awareness…

Media Pitch: Apex Decisions Crunches Big Data to Identify the Best Ways to Monetize Readers
October 2, 2017 at 2:03 pm

Publishers have embraced data as invaluable decision-making tool that guides content strategy and audience development. Still, many publishers are slow to act on their data, often testing a certain strategy for months, analyzing results, and eventually changing tactics if those results are not promising. What if publishers could use the data they already have about…

How Lee Enterprises Used a CDP to Tailor Its Monetization Strategy to Unique Audience Segments
September 27, 2017 at 2:15 pm

Publishers have a limited amount of time and space to monetize online readers. That means publishers need to be particularly savvy about how they drive value from their audience. Should publishers pack an article page with display advertising, or should they present a subscription offer to readers? How can they determine which approach will garner…

How a CDP Can Help Publishers Maximize the Lifetime Value of a User
September 27, 2017 at 2:03 pm

This video is excerpted from a recent Publishing Executive webinar, “How Publishers Are Using CDPs to Drive Engagement and Revenue.” In the video Lee Enterprises corporate director of digital platforms Kyle Rickoff explains how the newspaper publisher implemented a Customer Data Platform (CDP) to increase the value of user interactions on its sites. Using a CDP,…

Announcing The DigiPub Conference: How Publishers Can Harness Data-Driven Print
September 26, 2017 at 4:48 pm

Since the web emerged as the dominant content platform of everyday life, print has been fighting a battle for relevance. Publishers have known intuitively that print publications are capable of creating meaningful experiences and gathering highly-engaged readers. Yet publishers have struggled to sell this story to others because print lacked a very crucial component: measurability.…

Press Release: Meredith Names Alysia Borsa as Chief Marketing and Data Officer
September 26, 2017 at 3:32 pm

NEW YORK, NY (SEPTEMBER 26, 2017) – Meredith Corporation (NYSE:MDP;www.meredith.com), the nation’s leading media and marketing company serving 110 million unduplicated American women and three out of four U.S. Millennial women, today announced that Alysia Borsa has been named Chief Marketing and Data Officer. In her expanded role, Borsa will lead corporate marketing strategy, integrated…

How Publishers Can Convert Unknown Visitors to Known Audience
September 22, 2017 at 9:37 am

The majority of visitors to publishers' websites are unknown to them, with industry estimates suggesting as many as 80-90% of visitors leave behind no actionable first-party data. That is a huge problem and opportunity for publishers. Knowing who an individual is and what their interests are is valuable data that can fuel a number of revenue-driving efforts, from targeted advertising to…