Data

How Business.com Increased Subscriptions by 65% in 2015
January 5, 2016 at 1:16 pm

Pageviews are not enough for online success. While high traffic is a great first step in audience development, it’s what a reader does once they have accessed a publisher’s site that really matters, says Business.com CEO Tony Uphoff. Repeat visits, time spent, clicks, and conversions are critical benchmarks of success and are some of the…

Press Release: Medifinder Reports that Magazine Launches Were Down in 2015, 113 Launches Compared to 190 in 2014
January 4, 2016 at 1:00 pm

NEW YORK CITY, Dec. 15, 2015 – In 2015, 113 magazines launched, compared to 190 magazines in 2014, reported MediaFinder.com—the largest online database of U.S. and Canadian publications. During the same period, 35 magazines closed, compared to 99 magazines in 2014. The top categories for new magazines in 2015 were Food (10), including Bake from Scratch; Lifestyle (10),…

How Publishers Used Data in 2015
December 21, 2015 at 2:22 pm

Data was one of the most buzzworthy topics of 2015, and Publishing Executive covered the subject extensively. We dove into data-driven strategies at our Publishing Executive Live events, hosted multiple instructional webinars on data analytics, and dedicated an entire magazine issue to the topic of data. In 2015, we reported on how publishers are utilizing…

How Will Magazine Media Grow in 2016? Take the PubExec Trendspotting Survey
December 18, 2015 at 10:03 am

As 2015 comes to a close, it’s time to identify new business opportunities and technology that will lead to a profitable new year. How will magazine publishers use data to accelerate and grow their businesses? How will native advertising evolve and what will its impact be on the structure of media organizations? What new revenue…

The Race for Speed and Mobility: The Year in Analytics
December 17, 2015 at 10:10 am

The past year saw some pretty revolutionary advances to how we publish and share content. The numbers have shown us that more and more readers are ditching their desktops in favor of mobile devices and fewer of us are waiting around for slideshows to load. We know what the numbers are saying because the tools and…

Press Release: B2B Media & Information Revenues Up 3.9 Percent in First Half of 2015 to $14 Billion
December 16, 2015 at 2:38 pm

NEW YORK, December 16, 2015 – The results of the Business Information Network (BIN) Report for the first half of 2015 were released by Connectiv – The Business Information Association, a division of the Software & Information Industry Association (SIIA), the leading association representing the software and digital content industries. The data released by Connectiv, formerly referred to as…

Do Only Fools Limit the Data They Collect?
December 16, 2015 at 2:13 pm

It was late, we’d just had dinner with half a dozen publishers, and I was talking over drinks with Brett Keirstead about data and B2B media. Sounds boring, I know; and with most people this topic would have been a waste of perfectly good after-hours time. “Are we being idiots?” we wondered. Keirstead is SVP…

How IEEE Spectrum is Using Analytics to Transition to Daily Digital Content
December 15, 2015 at 2:59 pm

Shifting from monthly issues to daily digital news at a legacy publishing company requires significant organizational changes. Not least of those changes is the editorial team’s relationship with data. At IEEE Spectrum, the 51-year-old flagship magazine of the Institute of Electrical and Electronics Engineers, editors are learning to embrace data in two ways, explained editorial…

Press Release: Allrecipes Sets November Traffic Record
December 15, 2015 at 2:28 pm

DES MOINES, IA/NEW YORK, NY (December 15, 2015)– Following its recent relaunch in September, Allrecipes has seen continued momentum maintaining its number one food site status according to comScore Media Metrix. During the month of November, Allrecipes saw 46.7 million unique visitors, marking the 18th consecutive year of setting November traffic records. Additionally, Allrecipes leads the…

The Most Popular Publishing Executive Stories from November
December 8, 2015 at 2:35 pm

Here are the most read Publishing Executive stories from November: The Publishing Executive Top 20 Magazine Printers 2015 - The annual list of top magazine printers ranks U.S. and Canadian printers based on revenue earned in the magazine industry. Publishing Executive hopes that this resource will be a valuable tool for magazine publishers looking to…