Data

Video: How IEEE Uses Analytics to Reengineer Editorial Culture
March 1, 2016 at 3:34 pm

Editor’s Note: The below video is excerpted from the webinar “How Publishers are Using Content Analytics to Drive Strategy.” Motivating editors at legacy publisher to incorporate data into their editorial decision-making can be challenging. But IEEE Spectrum editorial director of digital Harry Goldstein believes data technology can play a major role in making this transition.…

The Revenue Mix of B2B Media Is Changing, Events & Data Lead the Way
February 26, 2016 at 2:54 pm

On Monday Connectiv, an association for B2B media companies and a part of SIIA, released its annual Business Information Survey. The survey asked respondents to share which products drive the greatest share of revenue for their businesses today and how that revenue mix might change by 2020. The survey reveals that increasingly B2B publishers will…

Video: The Difference Between Traffic Generation & Audience Development Strategies
February 25, 2016 at 2:35 pm

Editor’s Note: The below video is excerpted from the Publishing Executive webinar “How Publishers are Using Content Analytics to Drive Strategy.” There’s a reason why many editors use the term “content” reluctantly. “Content” is such a vague term as to be nearly meaningless: it says nothing about the quality, function, objectives, or user experience that…

Facebook’s Five New Reaction Buttons: Data, Data, Data, Data, and Data
February 25, 2016 at 12:34 pm

For years people have clamored for Facebook to add a “dislike” button alongside its iconic like button. That was never going to happen, for reasons I’ve explained. Instead, in October the company began testing a suite of six emoji complements to the like button: “love,” “haha,” “yay,” “wow,” “sad,” and “angry.” On Wednesday, it rolled…

Time Inc. Said to Be Interested in Joining Fray of Yahoo Suitors
February 23, 2016 at 2:12 pm

Time Inc.’s small size isn’t stopping it from pursuing an acquisition of Yahoo! Inc.’s core business. The $1.5 billion owner of magazines including People, Sports Illustrated, Time and Fortune, has heard a presentation from Citigroup Inc. bankers on pursuing a deal to merge with Yahoo, according to people familiar with the matter. The idea is…

Press Release: Forbes Launches BrandVoice Premium Product for Marketers
February 23, 2016 at 1:16 pm

NEW YORK (February 23, 2016) – Forbes announced today, during Social Media Week New York, that it has launched a new product called BrandVoice Premium.  BrandVoice Premium allows partners to publish unlimited content on the BrandVoice platform on Forbes.com. In addition, the product offers the following: Strategic Influencer Engagement: Forbes is the first publisher to partner with…

Engagement Metrics, Pt. 2: The Importance of “Anchor Content”
February 19, 2016 at 3:51 pm

Last week I wrote about how The Atlantic, Mic.com, and Quartz use engagement metrics to drive editorial growth strategies. This week I want to dig further into what can be learned from the most read article of 2015, The Atlantic’s “What ISIS Really Wants” (which saw nearly 20 million pageviews between February and December of…

Feeding The Morning Habit To Increase Web Traffic
February 19, 2016 at 12:58 pm

Feeding a habit is much easier than breaking one. Consider the morning news habit. We wake up, reach for our smartphones before even getting out of bed, and check to see what's happening in the world. Whereas once that was a printed newspaper or morning TV, now it's push alerts, Facebook posts, Twitter feeds and…

David Saabye to Lead ALM’s Digital- & Data-Driven Mission as New Chief Digital Officer
February 18, 2016 at 1:57 pm

On Tuesday B2B publisher ALM announced the appointment of new chief digital officer David Saabye. Saabye, formerly the vice president of operations at ALM and before that vice president of digital, will lead the publisher’s digital efforts across all brands. “David’s extensive media and digital expertise will help us create more, and enhanced, cross-vertical offerings…

Why You Won’t Recognize SEO in 5 Years
February 17, 2016 at 11:50 am

As marketers, we’ve gotten quite good at evolving our playbooks when it comes to SEO. But the changes we’ve seen to this point are nothing compared to what’s coming next. We are in the early stages of a new era of search — an era tied closely to more sophisticated patterns such as mobile, social, and voice search, among…