Data

The FT Is Launching a New Analytics Tool to Make Metrics More Understandable for Its Newsroom
March 18, 2016 at 1:31 pm

The Financial Times on Thursday launched a new newsroom analytics tool that’s meant to make audience data more accessible to its journalists. The tool, called Lantern, is an attempt to help the FT’s newsroom better understand metrics beyond pageviews and also help them figure out what types of stories are resonating with its readership as…

Data-Driven Marketing: Getting in the Game
March 16, 2016 at 12:47 pm

Editor's Note: Publishing Executive's sister publication Target Marketing is hosting a free webinar on March 24th titled Data-Driven Marketing: Getting in the Game. The webinar will educate attendees on how to utilize data to personalize the customer experience, how data can be leveraged to acquire new audience, and what tools companies should invest in to…

Press Release: AAM Launches New Solutions to Provide Valid, Verified and Visible Metrics for Media Owners and Advertisers
March 10, 2016 at 2:18 pm

ARLINGTON HEIGHTS, Ill. (March 10, 2016) – The Alliance for Audited Media is launching a suite of new products to help premium publishers showcase the reach of their brands across platforms and give media buyers easy access to independently verified information about those brands and channels. The newly announced products are designed to help both sides…

A New Tool Is Launching That Will Let Publishers Know Whether Facebook or Google Is Earning them More Money
March 4, 2016 at 3:18 pm

Taboola — the content recommendation platform that works with companies including Business Insider, AOL, and USA Today — is rolling out a new product that will let publishers know precisely which articles are generating the most ad revenue. The analytics tool also lets publishers compare which referral platforms — like Facebook, Twitter, WhatsApp, or Google Search…

Press Release: Omeda Acquires Hallmark
March 3, 2016 at 1:43 pm

Northbrook, Illinois, March 1, 2016 - In its second major announcement in a month, Omeda, Inc. a leading provider of database and marketing services to the media industry, has announced the acquisition of Hallmark Data Systems. In early February, Omeda announced the acquisition of Sunbelt Fulfillment. Omeda and Hallmark constitute the two largest fulfillment and…

2016 Yale Publishing Course to Expand Discussion on Digital Publishing Strategies
March 2, 2016 at 2:25 pm

The dates for the 2016 Yale Publishing Course (YPC) have been announced and applications to attend are now being accepted. The educational event gathers mid- to senior-level magazine and media professionals to discuss leadership strategies as well as the emerging trends shaping the industry. YPC will be held on July 24-July 29 in New Haven,…

Video: How IEEE Uses Analytics to Reengineer Editorial Culture
March 1, 2016 at 3:34 pm

Editor’s Note: The below video is excerpted from the webinar “How Publishers are Using Content Analytics to Drive Strategy.” Motivating editors at legacy publisher to incorporate data into their editorial decision-making can be challenging. But IEEE Spectrum editorial director of digital Harry Goldstein believes data technology can play a major role in making this transition.…

The Revenue Mix of B2B Media Is Changing, Events & Data Lead the Way
February 26, 2016 at 2:54 pm

On Monday Connectiv, an association for B2B media companies and a part of SIIA, released its annual Business Information Survey. The survey asked respondents to share which products drive the greatest share of revenue for their businesses today and how that revenue mix might change by 2020. The survey reveals that increasingly B2B publishers will…

Video: The Difference Between Traffic Generation & Audience Development Strategies
February 25, 2016 at 2:35 pm

Editor’s Note: The below video is excerpted from the Publishing Executive webinar “How Publishers are Using Content Analytics to Drive Strategy.” There’s a reason why many editors use the term “content” reluctantly. “Content” is such a vague term as to be nearly meaningless: it says nothing about the quality, function, objectives, or user experience that…

Facebook’s Five New Reaction Buttons: Data, Data, Data, Data, and Data
February 25, 2016 at 12:34 pm

For years people have clamored for Facebook to add a “dislike” button alongside its iconic like button. That was never going to happen, for reasons I’ve explained. Instead, in October the company began testing a suite of six emoji complements to the like button: “love,” “haha,” “yay,” “wow,” “sad,” and “angry.” On Wednesday, it rolled…