Data

The Data Behind the Most-Read Article of 2015
January 22, 2016 at 2:01 pm

In general, when we publish data, it’s always in anonymized, aggregated form — because that sort of data lets us identify the cross-network trends relevant to all publishers. Now and then, though, we have occasion to look deeply at one publisher’s data, which lets us pull out facts that might be obscured when aggregating across…

Data, Storytelling & the U.S. News Best Countries Ranking
January 20, 2016 at 2:54 pm

U.S. News & World Report is known for its rankings, from the best colleges and hospitals to the best mutual funds and cars. Today the publisher launched perhaps its most ambitious ranking. Unveiled at the World Economic Forum in Davos, Switzerland, Best Countries is a ranking and web portal that aims to tell the story…

Press Release: Time Inc. Launches CampaignFocus Platform in Partnership with Audience Partners
January 20, 2016 at 1:16 pm

NEW YORK & WASHINGTON—(BUSINESS WIRE)—Time Inc. (NYSE:TIME), one of the world's leading media companies, and Audience Partners, the first platform to offer cross-screen, programmatic voter-targeted digital advertising, announced today the launch of CampaignFocus. This voter-targeted premium publisher network will bring a new level of data-driven, contextual targeting to digital advertising for politics and advocacy. CampaignFocus…

People Don’t Want to Trade Privacy for Targeted Ads
January 15, 2016 at 1:53 pm

The Pew Research Center has released another in a series of studies of privacy issues with fresh evidence that consumers do not want to sacrifice personal information to get served targeted ads. A separate study from the Annenberg School of Communications at the University of Pennsylvania, to be presented at a Federal Trade Commission conference today,…

How Business.com Increased Subscriptions by 65% in 2015
January 5, 2016 at 1:16 pm

Pageviews are not enough for online success. While high traffic is a great first step in audience development, it’s what a reader does once they have accessed a publisher’s site that really matters, says Business.com CEO Tony Uphoff. Repeat visits, time spent, clicks, and conversions are critical benchmarks of success and are some of the…

Press Release: Medifinder Reports that Magazine Launches Were Down in 2015, 113 Launches Compared to 190 in 2014
January 4, 2016 at 1:00 pm

NEW YORK CITY, Dec. 15, 2015 – In 2015, 113 magazines launched, compared to 190 magazines in 2014, reported MediaFinder.com—the largest online database of U.S. and Canadian publications. During the same period, 35 magazines closed, compared to 99 magazines in 2014. The top categories for new magazines in 2015 were Food (10), including Bake from Scratch; Lifestyle (10),…

How Publishers Used Data in 2015
December 21, 2015 at 2:22 pm

Data was one of the most buzzworthy topics of 2015, and Publishing Executive covered the subject extensively. We dove into data-driven strategies at our Publishing Executive Live events, hosted multiple instructional webinars on data analytics, and dedicated an entire magazine issue to the topic of data. In 2015, we reported on how publishers are utilizing…

How Will Magazine Media Grow in 2016? Take the PubExec Trendspotting Survey
December 18, 2015 at 10:03 am

As 2015 comes to a close, it’s time to identify new business opportunities and technology that will lead to a profitable new year. How will magazine publishers use data to accelerate and grow their businesses? How will native advertising evolve and what will its impact be on the structure of media organizations? What new revenue…

The Race for Speed and Mobility: The Year in Analytics
December 17, 2015 at 10:10 am

The past year saw some pretty revolutionary advances to how we publish and share content. The numbers have shown us that more and more readers are ditching their desktops in favor of mobile devices and fewer of us are waiting around for slideshows to load. We know what the numbers are saying because the tools and…