Data

How Mother Earth News Is Using Analytics to Drive Content
December 1, 2015 at 2:07 pm

It's easy to be intimidated by content analytics processes -- the publishing industry doesn't always attract people with a statistician's temperament. As I discussed in a previous article, The Basics of Content Analytics for Publishers, when your content is the engine that keeps your business alive, it's important to be able to check its vital…

It’s the Dawn of Adaptive Content in B2B Publishing
November 13, 2015 at 10:32 am

The following is Part 2 of Andy Kowl’s report on data-driven sales. He caught up with several B2B publishers at the Niche Digital Conference in September to discover how they are using audience data to drive revenue and sell new products. Here Kowl shares how ALM is utilizing “deep” data, not big data, to offer…

Press Release: Shopadvisor and Elle Proximity Marketing Initiative Delivers Record Results
November 10, 2015 at 2:17 pm

NEW YORK and CONCORD, Mass, November 10, 2015 — ELLE Magazine and ShopAdvisor today announced the results of the Shop Now With ELLE! proximity mobile marketing program. Launched in August in conjunction with the 30th anniversary September issue of ELLE, the program connected consumers to their favorite brands and provided them with exclusive content and offers using location-based mobile technology, including beacons and geo-fences. The…

How ALM Is Transforming Disparate Data Assets Into Valuable Insights
November 9, 2015 at 5:17 pm

If 2015 was the year of data for publishers, 2016 may be the year that some publishers realize the full potential of all the data they’re collecting. Increasingly, the word “research” is being tossed around in B2B circles, suggesting that not just data or information, but market insight and understanding will be a particularly valuable…

Time Inc. Reports a Better-than-expected Quarterly Profit
November 9, 2015 at 11:31 am

Time Inc TIME -1.72% , the publisher of Sports Illustrated, Fortune and Time magazine, reported better-than-expected quarterly profit and revenue Thursday as cost cutting improved margins and digital revenue increased. The company also announced a share buyback of up to $300 million. Time took a $952 million goodwill impairment charge in the third quarter, due to…

The Death of the Pageview
November 6, 2015 at 11:20 am

The age of the pageview is coming to an end. This single metric has reigned as the supreme indicator of digital publishing success and the primary enticement to advertisers for over a decade. But leading publishers, such as ALM, Hearst Digital, and Condé Nast, are gravitating toward key performance indicators (KPIs) that measure actual engagement—and…

Data Trumps Ad Inventory At Randall-Reilly & ALM
October 30, 2015 at 3:19 pm

What is the formula for B2B media success? “Use content to attract and qualify an audience you can reach anywhere,” advocates Prescott Shibles. He says reader data is more important to your business than ad inventory, and suggests there is no time to lose in figuring out how to use it as a growth engine.…