Data

Forbes, F+W, TMB, Adweek, The Street Among Speakers at FUSE Tech Summit
August 17, 2017 at 12:54 pm

The FUSE Media Summit is just around the corner and has lined up an impressive speaking roster of digital media executives and technology experts. Once again conference chair -- and now Adweek CEO -- Jeff Litvack will kick things off with an insightful keynote where he'll give us his diagnosis of the media biz. Litvack…

How to Make the Most of First-Party Data
August 14, 2017 at 2:12 pm

According to McKinsey, most companies are using only a fraction of the customer data in their possession. And it’s no wonder: First-party data is more relevant and cost-effective than data collected from second- and third-party sources, and the rich insights it offers can empower marketers to craft personalized and compelling ad experiences. But many brands…

In Publishing, the Audience File Is King
August 11, 2017 at 11:00 am

In order to build a successful media business today, publishers must have a strong data foundation. Everything a publishers does, from content to advertising and events, relies on robust audience data files. If cash is king in the financial world, than data is king in the publishing world, says publishing management and sales consultant John…

Hearst’s Adam Harris on Using Data to Connect Content, People & Products
August 10, 2017 at 10:01 am

Adam Harris joined Hearst Magazines Digital Media as VP of data products in May with a goal to learn more about Hearst readers and connect them with the right advertising. While Hearst has used data insights to understand its content and what resonates with readers, which Hearst VP of data Rick McFarland detailed in a…

New Adweek CEO Redoubles Focus on Audience Data & Community-Building
August 8, 2017 at 12:20 pm

On Monday Adweek announced the appointment of a new CEO, Jeffrey Litvack, who formerly served as chief digital officer at ALM and interim COO at Robb Report. Litvack joined Adweek as COO in February and in that role expanded Adweek’s brand across digital channels and grew traffic by double digits. Litvack shared with Publishing Executive…

Randall-Reilly & BlueConic: How Publishers Can Engage New Audiences Using a CDP
August 2, 2017 at 10:58 am

Last week Publishing Executive explored how publishers can implement Customer Data Platforms (CDPs) in a free webinar featuring insights from Randall-Reilly VP of data product development Geoff Deakin and BlueConic VP of marketing Cory Munchbach. The speakers packed the webinar with valuable information such as how CDPs differ from other data management platforms, the potential…

B2C Publishers, It's Time To Up Your Data Game & Steal a Page from the B2B Playbook
July 21, 2017 at 2:16 pm

B2B publishers have excelled in recent years in getting to know their audience members across platforms. Using a variety of products, from newsletters to events and elearning, B2B publishers have discovered exactly who their readers are, what type of content they enjoy, and can even predict their future behaviors. On the consumer side, publishers tend…

The Problem with Short-Sighted Metrics
July 21, 2017 at 2:00 pm

Today, publishers have many metrics that measure media impact. They use tools that optimize for pageviews, total time reading, engagement, commenting and sharing. They all measure what’s trendy and trending. What seems to be lacking, however, is a media metric that measures enduring long-term impact. So much of the content that flows through the media…

The Updated ‘Bloomberg Way’ Style Guide Focuses on Best Practices for Data and Multiplatform Journalism
July 18, 2017 at 1:43 pm

Bloomberg News has published a major update to its meticulous style guide, with a new emphasis on best practices for its data and multiplatform journalism. The updated version of "The Bloomberg Way," which was circulated to staff this week, is a departure from the business news organization's previous version of the guide, which focused heavily on writing for the…