Sizing Up the Customer Data Platform (CDP) Opportunity for Publishers
July 12, 2017 at 3:49 pm

As if marketing tech stacks needed another three-letter acronym, CDPs -- AKA, customer data platforms -- have joined the fray and caused a lot of buzz among publishers recently. As with any new technology, publishers are eager to identify the potential use cases and opportunities that CDPs present. This webinar, the first in a two-part…

Do You REALLY Know Your Digital Audience? The Data Might Surprise You.
July 12, 2017 at 2:08 pm

Writers for niche websites often perch at their keyboards with a pre-conceived notion of who they're writing for: avid readers and returning visitors who want detailed info that borders on (and often outright embraces) fanaticism. They might be wrong. It turns out that publishers who take the time to understand the breadth and diversity of…

Google Is Funding a New Software Project That Will Automate Writing Local News
July 10, 2017 at 2:25 pm

Google is awarding the Press Association, a large British news agency, $805,000 to build software to automate the writing of 30,000 local stories a month. The money comes from a fund from Google, the Digital News Initiative, that the search giant started with a commitment to invest over $170 million to support digital innovation in…

What Good Metrics Look Like
June 30, 2017 at 9:12 am

Let’s assume you’re knee deep figuring out goals for your company / team. You have a goal in mind — it’s to grow your user base, or become a sustainable business (e.g., make some cash), or reduce negative experiences due to spam, or conquer the galaxy. Great. But now you have the challenge of figuring out a…

A Practical Guide to Artificial Intelligence for Publishers
June 29, 2017 at 10:46 am

Raab Associates recently took an informal census of vendors using artificial intelligence for marketing or customer management. The list, which is nowhere near complete, included more than 120 vendors offering 58 distinct capabilities within nineteen categories. Exactly one of the nineteen categories (biometrics) had no obvious application to publishing (and even biometrics has some non-obvious…

5 Ways Publishers Are Using Personalization to Achieve Revenue & Audience Goals
June 23, 2017 at 2:31 pm

“Personalization is not just about contextual relevance,” said Hearst Magazines advisor Michael Dugan at Wednesday’s FUSE Media Forum on the Pursuit of Personalization. “It’s about truly understanding your audience.” That statement perfectly captures the tenor of the discussions held at the executive summit in New York City. At the FUSE Media Forum, publishing leaders explained…

Putting a Face to the Numbers Is the Next Step in Analytics
June 21, 2017 at 9:42 am

Any person that knows me or works with me knows one thing: I love analytics. In fact, I think analytics are critical to driving modern editorial and digital teams. Just read my last blog, 4 Keys to Building an Analytics-Driven Editorial Team, to see how analytics can improve an editorial operation. But, I also think…

Video: Publishers Know a Lot About Their Audiences But Fail to Act on The Data
June 14, 2017 at 2:46 pm

Personalized web experiences can help publishers reach a variety of goals, from increasing event registrations to growing reader engagement. But first, publishers need to understand who their readers are by connecting individuals to a variety of behavioral and demographic data. Deciding which pieces of information are most valuable and translating those insights into a personalized…

How Publishers Can Use Audience Data to Improve Their Websites
June 14, 2017 at 2:45 pm

CEO of Decision Counsel Sal Fuentes explains how publishers can use a variety of data points about their audience from geographic location to IP and topic interests to personalize content and create a positive web experience. This video is excerpted from the webinar “10 Ways Publishers Can Optimize Their Websites”. Watch the full webinar here.

Rejecting Buzzwords: Why Personalization Is Not a “Silver Bullet” for Publishers
June 13, 2017 at 2:12 pm

Ask any publisher what the biggest trend is today and you’re sure to hear something about the importance of one-to-one marketing, or personalization. But personalization's effectiveness has been artificially inflated, and unfortunately a lot of publishers are buying into the hype. As great as it sounds, one-to-one marketing really isn’t that big of a deal…