Data

LinkedIn Is Going to Start Serving Native Ads to Outlook Users’ Inboxes
September 12, 2017 at 2:36 pm

One year into Microsoft’s $26.2 billion acquisition of LinkedIn, the professional social networking site is starting to serve ads targeted at the inboxes of Microsoft Outlook users. The move is part of LinkedIn’s new native ad network LinkedIn Audience Network that will place advertisers’ sponsored posts into ad inventory found in third-party publishers and apps. LinkedIn…

Lead Gen: Where Do Publishers Go from Here?
August 24, 2017 at 11:18 am

Several years ago, I had a transformative experience surrounding lead generation. At the time, I worked for Edgell Communications and a good portion of our online business was driven by lead-gen programs. We were proud of our programs. We had a new platform. We delivered quality results. Our business was growing. But, as I sat…

Events, Data-Driven Ads Boosts Haymarket's B2B Brands
August 23, 2017 at 1:38 pm

Haymarket’s Energy and Environment Division publishes several authoritative B2B publications such as Windpower Monthly, focused on wind-energy development since 1985, World Architecture News, the largest provider of news and information to the global architectural community, and ENDS, the leading provider of environmental and sustainability intelligence for British and European businesses. As commercial manager of this…

Forbes, F+W, TMB, Adweek, The Street Among Speakers at FUSE Tech Summit
August 17, 2017 at 12:54 pm

The FUSE Media Summit is just around the corner and has lined up an impressive speaking roster of digital media executives and technology experts. Once again conference chair -- and now Adweek CEO -- Jeff Litvack will kick things off with an insightful keynote where he'll give us his diagnosis of the media biz. Litvack…

How to Make the Most of First-Party Data
August 14, 2017 at 2:12 pm

According to McKinsey, most companies are using only a fraction of the customer data in their possession. And it’s no wonder: First-party data is more relevant and cost-effective than data collected from second- and third-party sources, and the rich insights it offers can empower marketers to craft personalized and compelling ad experiences. But many brands…

In Publishing, the Audience File Is King
August 11, 2017 at 11:00 am

In order to build a successful media business today, publishers must have a strong data foundation. Everything a publishers does, from content to advertising and events, relies on robust audience data files. If cash is king in the financial world, than data is king in the publishing world, says publishing management and sales consultant John…

Hearst’s Adam Harris on Using Data to Connect Content, People & Products
August 10, 2017 at 10:01 am

Adam Harris joined Hearst Magazines Digital Media as VP of data products in May with a goal to learn more about Hearst readers and connect them with the right advertising. While Hearst has used data insights to understand its content and what resonates with readers, which Hearst VP of data Rick McFarland detailed in a…