Data

It’s Time for Publishers To Build Trading Desks of Their Own
November 2, 2017 at 12:40 pm

With social media dominating the way readers find and consume content, digital publishers are faced with daunting challenges. Sponsored posts and native promotions are gaining traction and fewer people are visiting website homepages or responding to organic updates and shares. As costly paid promotions gain traction, the long-term future of digital publishing hangs in the balance.…

How Winsight Uses A CDP for Content Personalization & Event Promotion
November 1, 2017 at 4:32 pm

B2B publisher Winsight serves its audience of food service providers and retailers in a variety of ways, from live events, to print magazines, and email newsletters. A huge challenge, says Tara Tesimu, chief digital officer at Winsight, is bringing all of these diverse data points together to gain deeper insights into the Winsight audience. Last…

Speaking at the DigiPub Data-Driven Print Conference: F+W, Open Road, MNI, HarperCollins, PebblePost, More
November 1, 2017 at 3:47 pm

New innovations around digital printing, data integration, and marketing automation technologies are making it possible for publishers and marketers to reach audiences and customers across print and online channels in ever more seamless ways. And rich end user data – which many publishers are stocked with – acts as a lynchpin for targeting and personalizing…

Zooming In, Zooming Out: 2 Ways to Better Understand Audience Data
October 31, 2017 at 1:57 pm

I truly admire artists like Keith Haring. He created an iconic style that’s known across the world — even by people who don’t know the artist’s name. And when I think about creating an iconic, signature style like that, I imagine artists have an idea that they simply can’t shake. And they keep trying, over…

Press Release: Time Inc. Expands Its Audience to a Record-Breaking 139 Million Uniques
October 31, 2017 at 11:34 am

NEW YORK--(BUSINESS WIRE)--Time Inc. (NYSE:TIME) reaches its largest digital audience ever with more than 139 million monthly unique views (+27% YoY and +6% MoM), based on comScore's latest monthly US multi-platform report for September 2017. Traffic from mobile devices, including smartphones or tablets, was up 37% at 116.3 million UVs; about 93.7 million UVs (+38% YoY) are mobile-only visitors.…

Recommendation Engines for News Are Terrible. Scoring Stories Could Help.
October 26, 2017 at 2:50 pm

For news media, recommendation engines are a horror show. The NQS project I’m working on at Stanford forced me to look at the way publishers try to keep readers on their property — and how the vast majority conspire to actually lose them. I will resist putting terrible screenshots I collected for my research… Instead,…

How Vogue.com Tailors Engagement Around Search, Social & Direct Traffic
October 25, 2017 at 1:44 pm

Vogue.com defines its content strategy by platform, optimizing content based on the behaviors of consumers that access the site directly, through Google, and on Facebook. Using audience analytics tools like Parse.ly and Google Analytics, Vogue can determine the type of content that will resonate most with these audience verticals and improve content discoverability, explained Vogue.com’s…

How Vogue Uses Analytics to Increase Discoverability & Expand Its Audience
October 25, 2017 at 1:37 pm

Vogue.com’s associate director of audience development Abby Sjoberg explains how the website optimizes reader engagement from three distinct traffic sources: direct, social, and search. Using data tools like Google Analytics and Parse.ly Sjoberg and her team can determine what type of content readers are looking for on different platforms and optimize Vogue.com's content strategy. This…

Press Release: Omeda Hires Chief Data Science Officer Peng Wong
October 24, 2017 at 1:46 pm

Northbrook, IL – Ocbober 23, 2017 – Omeda, the audience relationship management company, announced that Peng Wong, a seasoned data scientist has joined the company as Chief Data Science Officer. Peng brings over 29 years of experience to Omeda. Having led analytics teams and…

The World's Most Powerful Publishers Refuse to Admit What They Really Are
October 20, 2017 at 1:43 pm

It took a terrorist attack for Google to enter the news business. On September 11, 2001, after hijackers crashed two commercial jets into the World Trade Center as well as a third plane into the Pentagon and another into a field near Shanksville, Pennsylvania, internet users turned to the search engine for information. Again and…