Data

Storyful & Ad Measurement Firm Moat Are Creating a Database to Track Fake News and Hate Websites
May 4, 2017 at 1:12 pm

A video creation company has partnered with one of the most prominent ad measurement firms to create a database that could help brands avoid fake or hateful content. Storyful—a division of News Corp.—is teaming up with analytics and measurement firm Moat to launch Open Brand Safety, a database that monitors misinformation and extremist content by tracking web domains and…

What I Learned at I-COM About Cookies, First-Party Data & the Fight Against Fraud
May 2, 2017 at 2:05 pm

For those of us in the media/data/research ecosystem, one of the best ways to geek out is to attend the annual I-COM conference, a global forum on marketing data measurement. This year’s conference was in the very pleasant town of Porto, Portugal. The conference is the brainchild of entrepreneurial Andreas Cohen, an American expat who…

Why All the Hype Around Customer Data Platforms?
May 1, 2017 at 3:10 pm

As someone who follows publishing-industry technology, you’ve no doubt heard the term “customer data platform” (or “CDP”) mentioned over the past year. In short, the technology pulls together audience data from a publisher’s communication tools to form profiles, and then helps a publisher both analyze the audience data (internally, for advertisers, etc.) and feed it back into those communication…

WaPo Unleashes Bot Army
April 27, 2017 at 2:04 pm

No surprise The Washington Post, owned by Amazon CEO Jeff Bezos, is betting big on bots, including automated chat programs  to interact with readers and facilitate internal communications. That's according to WaPo director of product Joey Marburger, who showcased some of the more novel ones in a presentation to the International Symposium of Online Journalism in…

4 Keys to Building an Analytics-Driven Editorial Team
April 27, 2017 at 8:00 am

The B2B publishing industry is surrounded by analytics. From site metric tools to lead-gen platforms to ad analytics tools to advanced business intelligence products, we have a plethora of data flowing our way. If used right, this data can help us make decisions, understand usage, and ensure that we are truly meeting the needs of…

Yes, There Are Platforms That Actually Pay for Publishers’ Content
April 25, 2017 at 9:59 am

There has been a lot of talk lately in the publishing industry about platforms. Should we share our content on LinkedIn, Facebook, or even Snapchat? Does this help us? Will we make any money? According to a Publishing Executive survey, 11% of respondents believe that platforms will provide a new revenue stream to their businesses,…

Media Sellers Need to Think "Beyond the File" to Successfully Sell Data
April 24, 2017 at 10:05 am

Today media salespeople need to be data-savvy because selling data about one's audience is critical to most advertising deals. Whether publishers offer lead generation or industry research, advertisers are looking for more powerful ways to connect with consumers and businesses. In this video, media sales expert and former Cygnus CEO John French explains how media…

How Publishers Can Use a CDP to Manage, Analyze & Act on Their Data
April 18, 2017 at 11:46 am

Today’s publishers can gather more types of information than ever about their customers: subscriptions, of course, but also pages viewed, content downloaded, comments posted, ads clicked or ignored, products purchased, external audience memberships, opt-in and opt-out requests, and plenty more. Customer Data Platforms (CDPs) are packaged software designed to gather data from all those sources,…