What Good Metrics Look Like
June 30, 2017 at 9:12 am

Let’s assume you’re knee deep figuring out goals for your company / team. You have a goal in mind — it’s to grow your user base, or become a sustainable business (e.g., make some cash), or reduce negative experiences due to spam, or conquer the galaxy. Great. But now you have the challenge of figuring out a…

A Practical Guide to Artificial Intelligence for Publishers
June 29, 2017 at 10:46 am

Raab Associates recently took an informal census of vendors using artificial intelligence for marketing or customer management. The list, which is nowhere near complete, included more than 120 vendors offering 58 distinct capabilities within nineteen categories. Exactly one of the nineteen categories (biometrics) had no obvious application to publishing (and even biometrics has some non-obvious…

5 Ways Publishers Are Using Personalization to Achieve Revenue & Audience Goals
June 23, 2017 at 2:31 pm

“Personalization is not just about contextual relevance,” said Hearst Magazines advisor Michael Dugan at Wednesday’s FUSE Media Forum on the Pursuit of Personalization. “It’s about truly understanding your audience.” That statement perfectly captures the tenor of the discussions held at the executive summit in New York City. At the FUSE Media Forum, publishing leaders explained…

Putting a Face to the Numbers Is the Next Step in Analytics
June 21, 2017 at 9:42 am

Any person that knows me or works with me knows one thing: I love analytics. In fact, I think analytics are critical to driving modern editorial and digital teams. Just read my last blog, 4 Keys to Building an Analytics-Driven Editorial Team, to see how analytics can improve an editorial operation. But, I also think…

Video: Publishers Know a Lot About Their Audiences But Fail to Act on The Data
June 14, 2017 at 2:46 pm

Personalized web experiences can help publishers reach a variety of goals, from increasing event registrations to growing reader engagement. But first, publishers need to understand who their readers are by connecting individuals to a variety of behavioral and demographic data. Deciding which pieces of information are most valuable and translating those insights into a personalized…

How Publishers Can Use Audience Data to Improve Their Websites
June 14, 2017 at 2:45 pm

CEO of Decision Counsel Sal Fuentes explains how publishers can use a variety of data points about their audience from geographic location to IP and topic interests to personalize content and create a positive web experience. This video is excerpted from the webinar “10 Ways Publishers Can Optimize Their Websites”. Watch the full webinar here.

Rejecting Buzzwords: Why Personalization Is Not a “Silver Bullet” for Publishers
June 13, 2017 at 2:12 pm

Ask any publisher what the biggest trend is today and you’re sure to hear something about the importance of one-to-one marketing, or personalization. But personalization's effectiveness has been artificially inflated, and unfortunately a lot of publishers are buying into the hype. As great as it sounds, one-to-one marketing really isn’t that big of a deal…

Learn How Fast Company & Inc. Media Is Sizing Up the Future of Personalization
June 8, 2017 at 9:47 am

Personalization is perhaps the marque publishing trend of 2017, presenting the opportunity for publishers to capitalize on their rich audience data – and expensive audience databases – to drive key business objectives. In less than two weeks, Publishing Executive will hold an executive forum on how personalization is changing the publishing industry. Billed as The…

Advice for Making Data Integration Work from AIM, CFE Media & Bobit
June 1, 2017 at 9:38 am

First-party data has become an important differentiator for publishers, fueling lucrative lead generation campaigns and revealing new product opportunities. But to identify and act on audience insights, publishers must unify disparate data points into a single data platform. An integrated audience database creates a holistic view of the reader, enabling publishers to infer reader interests…