eCommerce

8 Trends & Takeaways From the FUSE Media Summit Keynote
September 14, 2017 at 9:54 am

At the inaugural FUSE Media technology summit in September 2016, publishing executives and tech providers came together to discuss ways in which technology was helping to resuscitate a publishing industry in flux. Attendees were treated to a prescient forecasting of media trends from FUSE Media conference chair Jeffrey Litvack, who at the time was interim…

How to Win at Voice-Assisted Search
September 12, 2017 at 11:25 pm

Voice-assisted search came onto the mass market in 2011 with the initial release of Siri. Since then, there have been ongoing

Quartz Launches Print Experiment With $35 Book
September 7, 2017 at 6:00 am

With its insider-y lingo and unending stream of numbers, business news isn't the most reader-friendly beat in the journalism industry. That's one of the reasons why Quartz is now selling a book that explains the global economy using objects — things readers can literally grasp — as its focal point. "Quartz: The Objects that Power the Global…

How Can Magazine Publishers Make Ecommerce Work?
August 30, 2017 at 1:55 pm

Jeff Bezos has been getting some pretty decent PR recently and not just around his transformation from mild-mannered bookseller to muscled-bound Master of the Universe. If you see the no-longer-nerdy CEO’s style shift as a corporate metaphor, Amazon has gone from selling books online to selling whatever the hell it wants. The world’s retailers and…

Vice Partners with Airbnb to Offer Travel Packages
August 14, 2017 at 2:04 pm

Vice Media has always tried to show what living on the edge looks like, but it’s inviting people to experience it for themselves. The youth-focused digital media company is partnering with Airbnb Inc. to offer custom-made travel packages in keeping with the Vice’s “punk ‘zine” ethos. “Vice has long gone all over the world to…

Condé Nast Closes Style.com Months After Its Debut
June 13, 2017 at 1:23 pm

Condé Nast, the publishing giant that owns magazine titles like Vogue, GQ and Vanity Fair, is closing its first major experiment in online fashion retail, a mere nine months after its high-profile introduction. The company said in a statement on Tuesday that Style.com, a global multibrand ecommerce site in which it had reportedly invested more…

How Instagram’s “Shop Now” Button is Shaking Up Publishers’ Social Commerce Strategies
April 7, 2017 at 3:18 pm

There seems to be a misconception these days that brands can slap a “Shop Now” button onto an Instagram post and instantaneously produce significant revenue. Yes, the behemoth platform has begun to scratch the surface when it comes to monetizing posts. They launched the “Shop Now” feature via twenty participating retailers to much fanfare last…

How New York Magazine Is Growing Commerce Revenue
April 7, 2017 at 2:56 pm

New York magazine has been giving its print subscribers shopping recommendations for five decades. But when it turned the print feature into a digital e-commerce brand last year, it had to start from scratch. Would it be for men or women? Would it recommend high-cost products, or low-cost ones? Would it be for readers on the…