Email Marketing

The Top Technologies Publishers Will Buy in 2017
April 6, 2017 at 1:03 pm

In an effort to better understand how publishers are focusing their technology strategies, Publishing Executive conducted a survey of the technologies publishers plan to invest in for 2017. Publishers also shared their prediction of which technology investment they expect to drive the greatest revenue growth in the coming year.

7 Email Design Must-Do's for Today
March 21, 2017 at 2:05 pm

The bottom line is email can run our lives. Because this is the case for many people, we need to design marketing emails to make life

Huffington Post Tries Newsletter-Only Content to Woo Teens
February 28, 2017 at 2:00 pm

To introduce itself to its next generation of readers, the Huffington Post is going straight for their inboxes. On Monday, it will launch The Tea, a weekly newsletter targeted at female Generation Z readers (or, as they were once known, teenage girls), but unlike most newsletters, which just repackage content originally published on other platforms,…

Video: How GEN Coverts Online Readers Into Valuable Leads
February 15, 2017 at 10:37 am

Many publishers use data analytics tools to identify reader interest and pinpoint trending topics. But what is the best way to put these insights into action? How can publishers translate reader interest into new revenue opportunities? Omeda CRO James Capo says that reader interest creates an opportunity for publishers to collect more data about their…

How GEN Magazine Coverts Online Readers Into Valuable Leads
February 15, 2017 at 10:15 am

Omeda CRO James Capo explains how GEN magazine used online reader behavior data to guide an automated marketing, lead generation campaign. This video is excerpted from the webinar "5 Ways Publishers Can Harness the Power of Demographic & Behavioral Data." Watch the full webinar here.

How to Develop Newsletters That Readers Actually Want
February 10, 2017 at 1:57 pm

I’m not sure if ‘Inbox Zero’ is still a thing, and I’ve certainly never gotten anywhere close to achieving it, but I absolutely get the desire to free yourself from the unrelenting tyranny of email. And given the flurry of email-management apps and self-help books out there, I’m not alone. If a tweet I came…

FUSE 2016 Keynote: Where Media Technology is Headed in the Next 5 Years
December 6, 2016 at 3:16 am

FUSE conference chair Jeffrey Litvack shares what technologies are making the biggest impact on publishers' businesses, from artificial intelligence to programmatic advertising, and where publishers should focus their energy. This is the keynote session from the 2016 FUSE: The Convergence of Technology & Media.