Email Marketing

Press Release: PostUp Launches New Paywall Solution to Help Publishers Drive Revenue
July 11, 2017 at 11:09 am

AUSTIN, TX--(Marketwired - Jul 11, 2017) - PostUp, a leading digital and email marketing solution company, has announced the launch of their new "Dynamic Content Wall" solution which allows publishers to easily implement pay and registration walls, enabling them to drive more revenue directly or capture valuable audience data. Today's publishers face more challenges than…

5 Ways Publishers Are Using Personalization to Achieve Revenue & Audience Goals
June 23, 2017 at 2:31 pm

“Personalization is not just about contextual relevance,” said Hearst Magazines advisor Michael Dugan at Wednesday’s FUSE Media Forum on the Pursuit of Personalization. “It’s about truly understanding your audience.” That statement perfectly captures the tenor of the discussions held at the executive summit in New York City. At the FUSE Media Forum, publishing leaders explained…

4 Free Email Optimization Tools Every Marketer Should Be Using
June 7, 2017 at 1:53 pm

Optimization is one of the most frequently used words in an email marketer’s lexicon. In order to get into the inbox, capture attention, triumph over the competition and drive ROI, marketers must continually search out ways to optimize their email programs. While reading up on the latest trends, innovations and recommendations can provide direction, email…

12 Email Marketing Mistakes and How to Avoid Them
May 25, 2017 at 2:53 pm

AUSTIN, TX–(Marketwired – Jul 11, 2017) – PostUp, a leading digital and email marketing solution company, has announced the launch of their new “Dynamic Content Wall” solution which allows publishers to easily implement pay and registration walls, enabling them to drive more revenue directly or capture valuable audience data. Today’s publishers face more challenges than […]

The Top Technologies Publishers Will Buy in 2017
April 6, 2017 at 1:03 pm

In an effort to better understand how publishers are focusing their technology strategies, Publishing Executive conducted a survey of the technologies publishers plan to invest in for 2017. Publishers also shared their prediction of which technology investment they expect to drive the greatest revenue growth in the coming year.

7 Email Design Must-Do's for Today
March 21, 2017 at 2:05 pm

The bottom line is email can run our lives. Because this is the case for many people, we need to design marketing emails to make life

Huffington Post Tries Newsletter-Only Content to Woo Teens
February 28, 2017 at 2:00 pm

To introduce itself to its next generation of readers, the Huffington Post is going straight for their inboxes. On Monday, it will launch The Tea, a weekly newsletter targeted at female Generation Z readers (or, as they were once known, teenage girls), but unlike most newsletters, which just repackage content originally published on other platforms,…

Video: How GEN Coverts Online Readers Into Valuable Leads
February 15, 2017 at 10:37 am

Many publishers use data analytics tools to identify reader interest and pinpoint trending topics. But what is the best way to put these insights into action? How can publishers translate reader interest into new revenue opportunities? Omeda CRO James Capo says that reader interest creates an opportunity for publishers to collect more data about their…

How GEN Magazine Coverts Online Readers Into Valuable Leads
February 15, 2017 at 10:15 am

Omeda CRO James Capo explains how GEN magazine used online reader behavior data to guide an automated marketing, lead generation campaign. This video is excerpted from the webinar "5 Ways Publishers Can Harness the Power of Demographic & Behavioral Data." Watch the full webinar here.