Launches

Press Release: Time Inc. Launches "LIFE VR" Multi-Platform Virtual Reality Brand
September 26, 2016 at 12:41 pm

(NEW YORK, NY) September 20, 2016 -- LIFE VR, Time Inc.’s (NYSE:TIME) dedicated virtual reality platform featuring next-level storytelling from Time Inc.’s global brands, launches today. An extension of the historic and beloved LIFE brand, at launch the LIFE VR slate features immersive experiences including: “Defying the Nazis,” the VR companion to the new Ken…

Press Release: Meredith Unveils New Video Series at Inaugural Brandfront Presentation
September 15, 2016 at 12:53 pm

NEW YORK, NY (SEPTEMBER 14, 2016 AT 11AM ET) — Meredith Corporation, the nation’s leading media and marketing company serving over 102 million American women and three out of four Millennial women, today hosted its first-ever BrandFront presentation. Meredith unveiled its “Partnerships That Will Change the World” program and previewed its 2017 video content partnerships and original multi-channel programming initiatives before more than…

Press Release: MamásLatinas.com Launches a Refreshed Look with a New Focus on Content
September 12, 2016 at 1:38 pm

New York, NY (September 12, 2016) – CafeMedia today announced the relaunch of MamásLatinas.com, the first-ever bilingual online destination dedicated to connecting, entertaining and empowering Hispanic moms. Reaching more than 5 million monthly unique visitors, the refreshed MamásLatinas super-serves the culturally unique interests and needs of Latina moms. MamásLatinas had a record July reaching more than 5.3 million…

Press Release: POLITICO Pro Launches New Data Visualization Product
September 7, 2016 at 2:12 pm

ARLINGTON, Va. - POLITICO today announced the launch of DataPoint, a new data visualization tool for POLITICO Pro subscribers. DataPoint, a news site with downloadable infographics, will help Pros not only conceptualize complex policy issues and regulatory processes, but will also provide Pros with quick ways to explain this information to organization members, clients and…

Arianna Huffington to Leave the Huffington Post
August 11, 2016 at 1:48 pm

Arianna Huffington, who co-founded the Huffington Post 11 years ago and built it into one of the largest digital media outlets in the U.S., says she will be leaving the company in the coming weeks to focus on a soon-to-launch startup dedicated to health and wellness. Ms. Huffington, who is 66 years old, had signed…

Amtrak to Launch Magazine in Re-Branding Effort
July 26, 2016 at 12:34 pm

Amtrak, looking to cast itself as a more upscale travel brand, is about to launch its first national magazine, The Post has learned. “The National,” a bimonthly, is scheduled to hit seat-back pockets in October, sources said. The glossy, from Ink, the British travel magazine publisher, will emphasize beautiful travel photography and long-form journalism, according…

Press Release: Active Interest Media Launches “Anglers Journal Television”
June 27, 2016 at 1:54 pm

Boulder, Colo. (June 27, 2016)—Active Interest Media’s (AIM, aimmedia.com) new television fishing show, “Anglers Journal Television,” (AJTV, www.anglersjournal.com/ajtv) will premier on Sunday, July 3 at 9:30 am EST. The show, based on the successful launch of Anglers Journal magazine, will air on the Discovery Channel’s Destination America network, which has a nationwide audience of approximately 65 million households. The…

Time Inc. Launches ‘Instant’ With Short-Form Video From Social Media Stars
June 27, 2016 at 1:40 pm

About a year after it announced a big slate of digital series, Time Inc is deepening its web video operation. At VidCon, the publishing company introduced Instant, a new website designed for mobile use and stocked with content created by the Internet’s most popular personalities. Instant is available in browsers and does not require viewers…

Hearst Announces Launch of Trend Detector
June 23, 2016 at 1:30 pm

Hearst has announced that its industry-leading trend detector, Buzzing@Hearst, is now open to advertisers, allowing them to programmatically target top-performing content across Hearst’s media properties. Born out of years of research and development, Buzzing@Hearst analyses data-driven signals to constantly monitor trending articles, enabling marketers to uniquely marry their message to what’s hot in real-time. Buzzing@Hearst…

Snapchat is Starting Real Life, An Online Magazine About Technology
June 17, 2016 at 1:55 pm

Snapchat doesn’t just care about video. The company is behind a new online magazine called Real Life, which will publish roughly one article each weekday on the subject of technology, starting on June 27. In a blog post today describing the new initiative, Snapchat employee and social media critic Nathan Jurgenson writes that “Snapchat is…