Launches

Gary Vaynerchuk Gets Into the Publishing Business
February 5, 2016 at 11:08 am

Gary Vaynerchuk’s next stop: media mogul. The Internet entrepreneur and agency CEO is building three new content hubs that are “independent” but backed by brands including Axe and GE. VaynerPublishing, which is itself an independent venture, will run the sites.

Press Release: ​Condé Nast and Hearst Magazines Partner to Create PubWorx
February 4, 2016 at 2:09 pm

NEW YORK, February 4, 2016 – Condé Nast and Hearst Magazines, two of the world’s largest magazine mediacompanies, today announced the formation of PubWorx, a new, independent company that will manage production, procurement and circulation management for both publishers, and offer custom programs across the industry. Industry veteran Al Perruzza, most recently executive vice president,…

Press Release: Active Interest Media Launches Catapult Creative Labs
February 4, 2016 at 1:31 pm

Boulder, CO (February 4, 2016) – Active Interest Media (AIM; aimmedia.com) today announced the launch of Catapult Creative Labs, an in-house marketing services agency. Based in Boulder, Colorado, Catapult offers clients a full range of services including custom content, ad creative, social strategy, video and TV production, lead generation, event activation, research, data services, and more.…

Time Launches New Site Called ‘Motto’ for Young Women
February 3, 2016 at 2:36 pm

Magazine publisher Time Inc. has launched a new website called Motto aimed at younger women looking for advice about life, work and play. Overseen by the editors who produce Time magazine and Time.com, the new website site will include contributions by celebrities and politicians, plus original reporting from Time magazine staffers. To help contain costs,…

Press Release: Condé Nast Entertainment Forms Unscripted TV Production Unit, CNE Studios
February 2, 2016 at 2:22 pm

NEW YORK, NY – February 1, 2016 – Award-winning production company Condé Nast Entertainment (CNE), today announced the formation of CNE Studios, a new division which will produce unscripted television series developed by CNE.  Emmy-winning television producer and director Al Edgington will head the new group, serving as executive vice president.  CNE currently has five unscripted…

Press Release: Bauer Xcel Media Announces Launch Of Woman's World And First for Women Websites
January 22, 2016 at 2:27 pm

NEW YORK, Jan. 21, 2016 /PRNewswire/ -- Bauer Media Group's international digital business - Bauer Xcel Media - today announced the digital launch of Woman's World (www.womansworld.com) and First for Women (www.firstforwomen.com), leading women's service brands whose print editions are the number one and two best selling magazines at retail in the US as reported…

Press Release: Time Inc. Launches CampaignFocus Platform in Partnership with Audience Partners
January 20, 2016 at 1:16 pm

NEW YORK & WASHINGTON—(BUSINESS WIRE)—Time Inc. (NYSE:TIME), one of the world's leading media companies, and Audience Partners, the first platform to offer cross-screen, programmatic voter-targeted digital advertising, announced today the launch of CampaignFocus. This voter-targeted premium publisher network will bring a new level of data-driven, contextual targeting to digital advertising for politics and advocacy. CampaignFocus…

Press Release: Meredith Unveils Premiere Issue Of Fit Pregnancy And Baby Magazine
January 14, 2016 at 11:52 am

NEW YORK, NY (January 13, 2016) – Meredith Corporation (NYSE:MDP; www.meredith.com) the leading media and marketing company serving over 100 million American women and 60 percent of U.S. millennial women, today unveiled the first issue of Fit Pregnancy and Baby magazine, which celebrates expecting and new moms. The February 2016 issue, which features country music…

The Atlantic to Launch New Politics Section, Election Hub
January 7, 2016 at 2:24 pm

The Atlantic is launching a new politics section and election hub, and will triple its reporting, events and business staffs as it absorbs some National Journal staff, the organization announced on Thursday. It’s the largest investment by The Atlantic in any one topic area and will include a new politics website, a daily political newsletter formerly produced…

Wired Expands Coverage With New Culture and Transportation Verticals
January 5, 2016 at 1:00 pm

Wired magazine is starting the new year by adding two new channels, Culture and Transportation, to its website. The Culture vertical replaces Wired‘s former Entertainment vertical. Peter Rubin will serve as senior editor, and former Yahoo! Movies editor Brian Raftery will be senior writer for the section.