Magazines

The Not-So-Glossy Future of Magazines
September 25, 2017 at 2:00 pm

One evening in mid-September, a gaggle of writers and bon vivant editors gathered by the outdoor fireplace and ivy-covered trellis of a West Village tavern. Steak was served, and the toasts lasted late into the night, the revelry trickling out to the nearby sidewalk. It could have been a scene from the Jazz Age heyday…

Whether Print Magazines Are Dead Or Alive Depends on Your Business Model
September 21, 2017 at 5:35 pm

Friedrich Nietzsche once said, "There are no facts, only interpretations." That comes mighty close to our understanding of the magazine industry today, at least when it comes to the various reports we constantly read on the subject. How many headlines have you seen that report that "Print is dead" or "Print is alive" or "Print…

Regional Magazines Gaining Popularity in The South
September 6, 2017 at 9:42 am

DECATUR, Ga. — It was Friday afternoon at Kimball House, a casually elegant bistro set in a 19th-century railroad depot where the bartenders wield Herbsaint, rye and peach honey. Chuck Reece, 56, editor in chief of the website The Bitter Southerner, was at the bar, poring over the day’s raw oyster menu and using a…

With Advertising and Circulation Dwindling, Diversification Is Continued Imperative for Mag Industry
September 1, 2017 at 2:00 pm

A study conducted by consulting firm PwC confirms what a many publishing leaders already know: As advertising and circulation revenues decline, diversification becomes a business imperative. “Advertising for print is down. Circulation is down. Revenues are projected to be flat,” says PwC partner Greg Boyer. “To make up for these declines, magazine publishers need to…

A Decade After Launching, Monocle Is Still Confident About Print
September 1, 2017 at 1:13 pm

Andrew Tuck, the editor of Monocle, is confident the magazine is never going to have a Snapchat team. In the decade since it was founded, Monocle has strived to make strategic decisions about where and when to invest in new products and initiatives, both editorially and commercially. Editorially, it launched Monocle 24, its 24-hour radio…

Taylor Swift Makes Mags Along With Music
August 31, 2017 at 11:48 am

All writers want to be rock stars and all rock stars want to be writers. It seems that goes for rappers and pop divas, too. Pop juggernaut Taylor Swift is following in the footsteps of hip-hop recording artist and producer Frank Ocean by publishing her own magazine, or actually two magazines, in conjunction with her…

How The Economist Turned Circulation Into Its Most Profitable Revenue Line
August 29, 2017 at 1:29 pm

While many publications are seeing a decline in subscriber numbers, The Economist has turned its circulation revenue into the most profitable part of the Group. Michael Brunt, MD of circulation at The Economist Group, explains how they’ve done it – and how there remain plenty more opportunities to grow… Tell us about your own background…

The Slippery Slope of the Oligarchy Media Model
August 25, 2017 at 2:31 pm

On July 28, Apple heiress Laurene Powell Jobs bought a majority stake in The Atlantic. It’s the latest media purchase by the billionaire class, a group that includes Amazon founder Jeff Bezos (the Washington Post), Boston Red Sox owner John Henry (the Boston Globe), billionaire Glen Taylor (the Minneapolis Star-Tribune) and casino magnate Sheldon Adelson (the Las Vegas Review-Journal).

'Goodspeed' Takes Flight On Tradewind Aviation
August 25, 2017 at 2:16 pm

Goodspeed, a new quarterly airlines magazine, launched August 13 on Tradewind Aviation, a boutique airline. The magazine is placed on the seat of every flight; its current circulation is 52,000. Tradewind Aviation flies 15,000 flights a year from its base at the Westchester County Airport in New York and Luis Munoz Marin International Airport in…

After More Than Half a Century, The Village Voice Is Closing Its Print Edition
August 22, 2017 at 1:33 pm

The Village Voice, a storied progressive alt-weekly that has watchdogged New York's political and business classes for more than half a century, is ending its print edition, its owner announced Tuesday afternoon. The announcement is a symbolic blow for alternative weeklies across the United States, which have endured successive cuts and closures in recent years…