Magazines

Former Combatants in News Weeklies' War Forge New Strategies
May 27, 2016 at 9:50 am

An election season like we're seeing now once would have kicked the rivalry among a trio of news weeklies into high gear, with vast resources poured into winning scoops and newsstand readers from one another. Today, Time, Newsweek and U.S. News & World Report increasingly follow different paths. The trio have changed to varying degrees…

'Our Elegant Weapon': How Hearst is Building a Global Digital Network
May 24, 2016 at 5:06 pm

Hearst has deep roots in print, but it’s intent on making sure that doesn’t impede its digital expansion overseas. Hearst has been building a technological backbone for its editorial and business sides to feed into and share resources. It rolled out this so-called “media operating system” in the U.S. in 2014, and is now extending it internationally across its 300-some titles including Cosmopolitan,…

Press Release: 6sense and Forbes Announce First-of-Its-Kind Exclusive Publisher and Predictive Partnership
May 24, 2016 at 4:51 pm

SAN FRANCISCO, Calif. (May 24, 2016) – 6sense, the industry's leading predictive intelligence platform for B2B marketing and sales, today announced a first-of-its-kind partnership with Forbes. As the first of several key partnerships, 6sense and Forbes will provide joint customers the ability to use predictive intelligence to identify prospects in active buying cycles and deliver highly targeted media…

Condé Nast Traveler and Pitchfork Launch ‘Musical Magazine’ on Spotify
May 23, 2016 at 2:21 pm

Condé Nast Traveler and its newly acquired sibling site Pitchfork have teamed up on what it is calling a “musical magazine” for Spotify users. Well, it’s not exactly a musical magazine, so much as a Pitchfork-curated playlist digitally linked to pages from Traveler’s summer issue, which will live on Spotify starting Monday. The print issue will…

How Time Reversed 10 Years of Revenue Declines
May 18, 2016 at 1:00 pm

Time magazine may have its iconic red border and proud journalistic history, but as a newsweekly magazine, it’s swimming against the tide of history (see: Newsweek, U.S. News & World Report). For much of its recent history, revenue has been declining at the Time Inc. namesake title. So when print revenue grew 4 percent last…

Does the Supermarket Checkout Belong to 7 Publishing Companies?
May 16, 2016 at 2:49 pm

Consumers pushing their cart through Giant Foods, Loblaw's, Raley's, or any other supermarket chain in North America must think there are only 35 magazines published. People, US, Woman's World, Better Homes & Garden, Cosmopolitan to name a few that have pockets on every checkout in America and Canada. The checkout line…

Condé Nast Launches Beauty Network, Rolls Out Branded Content Offering #TheLookIs
May 13, 2016 at 2:04 pm

Condé Nast is trading off its heritage of strong lifestyle coverage to form a new social media-focused beauty franchise to reap advertising dollars. Called #TheLookIs, the group consists of content from Condé Nast titles with broad beauty coverage, including Allure, Glamour, Vogue, Teen Vogue, Self, Brides, W and Vanity Fair. Consumers of the aforementioned titles will see…

Publishers Need to Apply Yield Optimization Techniques To Subscription Pricing
May 12, 2016 at 2:48 pm

The migration of advertising spend from print, television, radio, and cable to digital platforms is transforming the business models of publishing and broadcasting companies all over the world. Magazines are no exception. The good news is that magazines in the United States have long under-charged their customers, and they can likely increase audience revenue significantly…

The Economist Reveals Insights from Award-Winning Research into Millennials
May 12, 2016 at 12:53 pm

Nick Blunden, managing director at The Economist Group, outlined some of the findings and data about millennials, for companies interested in how they interact with the demographic. Blunden revealed that The Economist Group wanted to attract, market and interact with millennials. The single biggest group of new Economist subscribers are Millenials, he said. And, interestingly,…

Press Release: Martha Stewart Living Celebrates 25th Anniversary Collector’s Edition Special Issue On Newsstands Now
May 12, 2016 at 12:43 pm

NEW YORK, New York (May 12, 2016) – Martha Stewart Living magazine, the trailblazing publication in the lifestyle category, is celebrating its 25th anniversary with a Collector’s Edition special issue, available on newsstands now. Featuring stories handpicked by Martha herself, this supplement to the magazine’s regular calendar-year issues is a curated collection of favorite classic recipes, 101s and techniques…