Magazines

Can a Magazine Live Forever? Scientific American, at 170, Is Giving It a Shot
August 28, 2015 at 2:24 pm

The oldest continuously published magazine in the United States, Scientific American, is marking its 170th birthday this week — cause for a promotional celebration at its New York offices Wednesday night and also an occasion to look at the title’s secrets to longevity. To get a little Darwinian, the publication had a strong, sustaining concept…

The Evolution of Magazine Covers
August 26, 2015 at 2:27 pm

Cosmopolitan covers started out with women dressed conservatively. Then they started showing some skin. Then more skin. Finally, they started posing in sexy positions. As women have earned more rights throughout the years, they’ve also earned the right to wear whatever they damn well please. Or maybe that just sells more magazines?

Time Inc., Hearst Prevail in High Stakes Antitrust Lawsuit
August 24, 2015 at 1:55 pm

A group of magazine publishers, including Time Inc., Hearst Corp., American Media Inc., Rodale Inc., won a longstanding antitrust case filed by wholesaler Anderson News LLC. The $371 million antitrust suit, which was initially filed in 2009 in New York Southern District Court claimed the publishers banded together to not accept Anderson’s price hikes pertaining…

Magazines Can Compete With the Web—With the Right Design
August 21, 2015 at 3:03 pm

Great magazine covers once held pride of place in the home—certainly in my home. They were social and intellectual status symbols. And among them, 92 covers that George Lois created for Esquire from 1962 to 1972 stand above almost all others. Lois, one of advertising’s “creative revolutionaries,” was the sole magazine cover designer for one of…

The Perils and Promise of Programmatic Print
August 18, 2015 at 5:05 pm

Recent news that Time Inc. is expanding its “programmatic print” experiment set hearts aflutter among many magazine publishers. Does Time’s expansion of the program mean the magazine industry has finally found the magic potion that will stanch the steady outflow of print advertising? It ain’t that simple. Publishers face huge technological barriers in translating programmatic…

Condé Nast Traveler Unveils Larger Magazine Format
August 17, 2015 at 3:39 pm

GOING BIG: Pilar Guzmán wants Condé Nast Traveler to be a coffee-table mainstay. The September issue will mark the debut of what Guzmán is calling a more luxurious product. The magazine’s trim size has increased by two inches, the interior pages feature more white space and the paper stock is slightly thicker. “We are prying…

Hearst Is Hawking September Issues From Its 'MagMobile'—a Roving Newsstand on Wheels
August 17, 2015 at 3:35 pm

In an effort to promote its all-important September fashion issues, Hearst is taking its consumer marketing strategy to the streets—literally. This morning, the publisher is debuting the "MagMobile," a roving newsstand selling copies of Elle, Harper's Bazaar, Marie Claire, Cosmopolitan and Seventeen in and around New York City. The MagMobile makes its first stop today…

Nathalie Atkinson: Cosmo’s Sexual Edge Is Just As Important Today As It Was 50 Years Ago
August 13, 2015 at 5:23 pm

The “Cosmo Harms Minors” campaign, which started this spring, has now succeeded in convincing several major American retail chains, including Rite-Aid (over 4,500 stores in 31 states) and Food Lion (1,100 in 10 states) to place Cosmopolitan magazine behind pocket shields. The goal, presumably, is to guard innocent eyes from allegedly inappropriate content and covers,…

Boston Magazine Unveils Chinese-Language Edition
August 10, 2015 at 4:12 pm

The bosses at Boston magazine have clearly been reading their own headlines. Ten months after a cover story declared that Boston is “China’s Town,” citing a massive influx of money from the Far East, the magazine’s first Chinese-language edition is about to hit newsstands. The debut issue is a translated version of the annual Best…

Can Politico Rise Again?
August 10, 2015 at 4:09 pm

The new era began as new eras typically do at Politico, with a memo. The email flashed into staffers’ inboxes at 6:50 a.m. on September 18, its eventual circulation throughout Beltway media circles preordained. The tone of such company-wide notes is known to reach Churchillian heights—top brass’ gung-ho descriptions of global journalistic domination stand out…