Magazines

Airbnb To Launch Magazine
November 22, 2016 at 2:24 pm

One of the world’s most iconic tech startups is reaching for a traditional medium as it seeks to build brand awareness and loyalty. Over the weekend, Airbnb, the room-sharing app that allows homeowners and renters to host paying guests, announced plans to launch a new custom publication called Airbnb Magazine. Previewed by Airbnb CEO Brian…

What Trump's Triumph Tells Us About Marketers' Needs & Publishers’ Opportunities
November 15, 2016 at 4:24 pm

I promise you that the following three seemingly disconnected observations are related to each other and relevant to publishing. Bear with me, please: Donald Trump’s campaign provides a valuable lesson in 21st Century marketing. And the lesson is not, as some of the pundits claim, that marketing no longer works. After rapid declines early in…

Press Release: EatingWell Magazine Publishes Largest Issue In Its 26-Year History
November 15, 2016 at 1:37 pm

NEW YORK, NY (November 15, 2016) -- Meredith Corporation (NYSE:MDP; www.meredith.com), the nation's leading media and marketing company serving 102 million unduplicated U.S. women and 75 percent of American Millennial women, today announced that EatingWell magazine’s November/December 2016 edition, which hit newsstands on October 25, is the largest issue in the brand’s 26-year history. Compared…

Press Release: MAZ Named One of The 'Best Entrepreneurial Companies in America'
November 14, 2016 at 11:50 am

NEW YORK, Nov. 10, 2016 /PRNewswire/ -- MAZ was recently recognized as one of the "Best Entrepreneurial Companies in America" by Entrepreneur magazine's Entrepreneur 360™ List, the most comprehensive analysis of private companies in America. Based on this study forged by Entrepreneur, MAZ is recognized as a well-rounded company that has mastered a balance of…

This Magazine Subscription Has No Co-Pay
November 8, 2016 at 2:31 pm

Most industries have lots of creative people who focus on how to sell the companies' products and services. But in my industry, magazine publishing, some of the most creative work goes into figuring out how to give our products away. Many people enrolled in employer-sponsored health insurance plans run by Aetna received an offer last…

'Teen Vogue' Cuts To Quarterly, Ramps Up Digital
November 8, 2016 at 2:19 pm

Teen Vogue is cutting back from a monthly to a quarterly circulation and investing in the magazine's digital, video and social content. The new print edition will debut in spring 2017 and have a "collectible" feel. In a statement, Jim Norton, chief business officer and president of revenue for Condé Nast, said the move "will…

New York Magazine Publisher Larry Burstein Leaving After 13 Years in Role
November 7, 2016 at 2:39 pm

Larry Burstein, who has served as publisher of New York magazine for the last 13 years, is leaving that role, he announced in a memo to staff Friday morning. Mr. Burstein was on his third term as a New York magazine employee -- he worked as an account executive in the early 1980s, returned in…