Magazines

What Does a 16% Decline in Magazine Ads Mean for the Industry?
July 28, 2017 at 2:55 pm

Let's be honest, although many attempt to do so, there is no way to find a positive spin to the data in this industry-wide report showing magazine ads down another 16%. As an industry, we have seen negative numbers every year for a decade. Were you expecting a change? Newsstand sales of magazines have plummeted…

Hearst's Pioneer Woman Magazine Expands in Second Outing
July 21, 2017 at 10:01 am

The Pioneer Woman Magazine is increasing its distribution to 500,000 copies and moving past its Walmart-only distribution strategy for its second issue, which will be released in September. The Hearst Magazines publication, a joint venture with Scripps Networks Interactive, features Ree Drummond, who hosts the "Pioneer Woman"…

5 Ways Publishers Can Hyper-Target Print Like Digital Marketers
July 18, 2017 at 9:39 am

Marketers’ disgust with online ad fraud has created an opening for our industry, but we’re not ready to take advantage of it. Our out-of-date, out-of-synch approaches to magazine advertising proposals are holding us back from taking advantage of this new opportunity. Judging from my interactions with advertising sales reps, they’re seeing fewer digital-only RFPs these…

Layoffs, Payroll Woes Plague 'Latina' Magazine
July 7, 2017 at 1:25 pm

Another big magazine targeting an ethnic audience is having a rocky transition under new management. This time it is Latina, which finds itself forced to cut staff while struggling to meet payroll and deal with unpaid invoices from angry freelancers. The news was first reported by the New York Post, citing unnamed staffers at Latina…

Missing From the MBR Conference: Newsstand Strategies for Small, Niche Publishers
June 30, 2017 at 9:32 am

I recently returned from the MBR 2017 Conference (Magazines & Books at Retail, formerly Periodical & Book Association of America, PBAA), and the mood of the meeting was upbeat. There was a strong attendance of approximately 200 individuals, and the focus was to grow the print category within the brick and mortar marketplace. There were…

Food & Wine Magazine Will Leave New York for Alabama
June 27, 2017 at 2:02 pm

Food & Wine, the glossy, chef-focused food magazine, is moving to Birmingham, Ala., joining a stable of other publications owned by Time Inc. that includes Cooking Light and Southern Living. Hunter Lewis, the editor of Cooking Light, will become Food & Wine’s new editor-in-chief, replacing Nilou Motamed, who is leaving the company after a little…

In Defense of Giving Away Free Magazines
June 20, 2017 at 2:25 pm

I won. Among magazine-media pundits, there’s been a sort of unannounced contest to see who can find the most ridiculously low-priced subscription offer. I found the winner – for now, at least – the other day in The Wall Street Journal: an ad touting a $1 annual (10 issues) subscription to Entrepreneur magazine. That’s 10…

'Robb Report' Revamps Print, Digital And Expands Coverage
June 12, 2017 at 2:12 pm

Robb Report, a magazine which curates luxury products and services, has unveiled a “refresh” of the brand, redesigning its print magazine and digital outlets. The magazine's new look debuted in Robb Report’s 29th annual June "Best of the Best" issue, which hit newsstands this week. The redesign comes in the wake of PMC partnering with…

Behind Rogers Media’s Massive Digital Transformation
June 8, 2017 at 4:47 pm

Last year saw one of Canada’s biggest magazine publishers take some bold steps: eliminate some print editions, reduce frequency of others, shift some titles to digital-only, and sell off others. It was a massive overhaul of its magazine division in the name of innovation and growth. Rogers Media, a subsidiary of Rogers Communications, had a…