Press Release: Rich Battista Named 
President And Chief Executive Officer Of Time Inc.
September 13, 2016 at 2:27 pm

(NEW YORK, SEPTEMBER 13, 2016) — Time Inc. (NYSE: TIME) today announced that Rich Battista has been named President and Chief Executive Officer of the company, effective immediately, and is joining the Time Inc. Board of Directors. Battista, who had been Executive Vice President of Time Inc. and President, Brands, succeeds Joe Ripp as CEO. Ripp…

Condé Nast Has Started Using IBM's Watson to Find Influencers for Brands
September 13, 2016 at 12:38 pm

Condé Nast is now tapping into Watson, IBM's super computer, to help build and strategize social influencer campaigns for brands. Through a new partnership announced today with IBM and the influencer platform Influential, brands advertising with the media company's properties—publications such as Vogue, Vanity Fair and The New Yorker—will be able to use big data to…

Time Inc. Names Rich Battista CEO
September 13, 2016 at 12:28 pm

Time Inc. on Tuesday named Rich Battista its new chief executive officer, continuing a shuffling of the top ranks at the biggest U.S. magazine publisher. He will take the helm, effective immediately, from Joe Ripp, who will continue as executive chairman and remain with the company through Sep. 30, 2018. In an interview, Mr. Ripp,…

Why Is The September Issue So Important? Consumers Prefer Mobile Over Magazines For Inspiration And Shopping, Study Reports
September 12, 2016 at 12:15 pm

For years, September has been a huge month for fashion publications. Featuring all of the coming fashions for the fall and winter seasons, fashion and lifestyle print publications’ September issues are historically the largest of the year. Fashion magazines are normally a vehicle for advertisers and major retailers, with September issues packed with advertisements. In 2014, for example,…

With 3 New Podcasts, Sports Illustrated Is Doubling Down on Audio
September 7, 2016 at 1:33 pm

The NFL regular season starts this week, and Sports Illustrated wants to load up your podcast apps with football commentary all fall. SI is launching three new weekly podcasts with DGital Media today, audio extensions of its Monday Morning Quarterback (MMQB) website that covers football. MMQB editor Peter King will host one of the shows…

Video is Giving The New Yorker a Way to Reach New Readers Without Turning Off Existing Diehards
September 7, 2016 at 1:25 pm

Comma Queen, The New Yorker’s grammar-focused video series, might not seem that promising a concept on paper. In it, longtime magazine copy editor Mary Norris dishes out grammar and style lessons, using examples from current and previous issues of the magazine to illustrate each case. Recent episodes focus on whether the word “none” is singular…

Press Release: Rakuten in Partnership with Aquafadas Launching a Mobile App with More Than 200 Digital Magazines
September 6, 2016 at 11:28 am

Montpellier, France — September 6, 2016 — Rakuten, a leading global Internet company in partnership with a digital software pioneer Aquafadas entered the interactive magazine apps market with its new product: Rakuten Magazine app launched on the 9th of August 2016. When there are multiple digital catalogues for the EMEA and American readers, e-magazines are…

How to Attract The Newsstand Subscriber
August 25, 2016 at 8:00 am

Way back when I first began working in magazine publishing, I sat in a presentation by Jim Gregory, head of circulation for Charter Publishing, now Meredith magazines. Jim spoke about the newsstand subscriber, the individual that does not buy an annual subscription to a magazine because he does not want every issue. Chances are the…

Press Release: Women’s Health Magazine Attracts Top Talent For Associate Publisher And National Digital Sales Director Roles
August 24, 2016 at 11:50 am

August 24, 2016 — NEW YORK, NY — Women’s Health, the leading women’s wellness and lifestyle magazine published by Rodale Inc., today announced the appointment of two new executives joining the brand’s marketing and digital sales teams. Marketing veteran Marnie Braverman has been named Associate Publisher, and advertising executive Lindsay Nickens has been named National Digital Sales Director…

Time Inc. to Cut Dozens of Staffers
August 22, 2016 at 2:46 pm

The Great Summer Of Change continues at Time Inc. According to Politico, “a few dozen” staffers are getting cut by tomorrow, in yet another attempt to right the ship. The latest round of cuts—that come just weeks after Time Inc. cut 110 staffers—will come from across all of Time Inc.’s brands.