Magazines

How to Attract The Newsstand Subscriber
August 25, 2016 at 8:00 am

Way back when I first began working in magazine publishing, I sat in a presentation by Jim Gregory, head of circulation for Charter Publishing, now Meredith magazines. Jim spoke about the newsstand subscriber, the individual that does not buy an annual subscription to a magazine because he does not want every issue. Chances are the…

Press Release: Women’s Health Magazine Attracts Top Talent For Associate Publisher And National Digital Sales Director Roles
August 24, 2016 at 11:50 am

August 24, 2016 — NEW YORK, NY — Women’s Health, the leading women’s wellness and lifestyle magazine published by Rodale Inc., today announced the appointment of two new executives joining the brand’s marketing and digital sales teams. Marketing veteran Marnie Braverman has been named Associate Publisher, and advertising executive Lindsay Nickens has been named National Digital Sales Director…

Time Inc. to Cut Dozens of Staffers
August 22, 2016 at 2:46 pm

The Great Summer Of Change continues at Time Inc. According to Politico, “a few dozen” staffers are getting cut by tomorrow, in yet another attempt to right the ship. The latest round of cuts—that come just weeks after Time Inc. cut 110 staffers—will come from across all of Time Inc.’s brands.

Magazine Readers Are Wealthy & Well Educated, USPS Study Finds
August 16, 2016 at 11:40 am

The quintessential subscribers to printed American consumer magazines are wealthy, well-educated empty nesters who live in a single-family house, a recent U.S. Postal Service study suggests. “Households with incomes above $100,000 receive three times as many periodicals as households earning less than $35,000,” says the USPS’s recently released annual Household Diary Study of mail received…

MPA President Responds to Federal Government's Alleged "Magazine Subsidy"
August 11, 2016 at 1:10 pm

This letter originally appeared in Bob Sack's newsletter, "'Heard on the Web' Media Intelligence." As the President and CEO of MPA - The Association of Magazine Media, I'm writing to respond to the recent article on an alleged "subsidy" from the Federal Government to the magazine industry. More than 90% of adults in America are…

Press Release: Family Circle Magazine Unveils Redesign With September 2016 Issue
August 9, 2016 at 12:30 pm

NEW YORK, NY (August 9, 2016) — Family Circle, the number-one-selling food and family magazine in the U.S. with an audience of 16 million monthly readers, today unveiled a new design with the September 2016 issue, available on newsstands nationwide August 9. The research-based and consumer-driven redesign reflects Family Circle’s ongoing commitment to readers by offering them a more…

Press Release: Politico Names Poppy MacDonald As Next President
August 8, 2016 at 11:06 am

ARLINGTON, VA. - POLITICO, the leading politics and policy global media company, today announced that Poppy MacDonald has been named President of POLITICO US. MacDonald, who previously worked at POLITICO and was instrumental in the launch of the POLITICO Pro service, will lead the company's U.S. operations and strategy as it enters its second decade…

Time Inc. Plans to Lay Off Over 100 Workers
August 4, 2016 at 11:55 am

Time Inc., which in recent weeks has undergone a major corporate reorganization and a retooling of its sales and marketing staff, is laying off an estimated 110 people across all areas of the company, according to people familiar with the situation. As part of its reorganization efforts, Time Inc. has created new teams to focus…

'You're Fired!': Familiar Refrain At Conde Nast, Time Inc. Too?
August 1, 2016 at 2:27 pm

Nervous about their place in a world of massive media transformations, magazine publishers keep changing the lineup of editorial team players — a trend certainly evident last week, which saw personnel shifts at both Time Inc.’s InStyle and Condé Nast’s Glamour. InStyle’s editorial director Ariel Foxman said his resignation — effective in August, after he puts to…

Time Inc. Nixes the Role of Publisher in Ad Sales Reorganization
July 28, 2016 at 1:42 pm

The publisher title is no more at Time Inc., which today is continuing to shake things up in its top ranks. This afternoon in a memo to staffers, chief revenue officer and evp, global advertising Mark Ford unveiled a new sales structure that has the company's top executives overseeing groups organized around advertising categories, brands or…