Magazines

Bonnier Slashes Magazine Staffs as Five Titles Go All Digital
January 19, 2018 at 11:50 am

In one of the biggest bloodbaths yet to hit a major legacy publisher, Bonnier cut 17 percent of its US workforce, or about 70 positions, as it converted five of its leisure-time print magazines to all-digital and gutted the staff of foodie title Saveur while cutting its frequency. Bonnier Corp. is the US arm of…

Ahead of AMMC, MPA President Urges Publishers to Remember Their Fundamental Value
January 10, 2018 at 1:42 pm

Editor's Note: Bob Sacks spoke with The Association of Magazine Media (MPA) president and CEO Linda Thomas Brooks about the upcoming American Magazine Media Conference (AMMC), which will be held on February 6th in New York City, as well as her views on the future of magazine publishing. In this interview, Brooks shares what she…

Sports Illustrated Is Now Reduced to a Biweekly Publication
January 9, 2018 at 1:13 pm

Longtime Sports Illustrated subscribers were in for a surprise as they thumbed through the Dec. 25 issue — not so much a Christmas treat; unfortunately, more like a lump of coal. In 2018, an inconspicuous Editors' Letter announced, the magazine will publish only every other week (plus of course the Swimsuit Issue). Editor Chris Stone's letter tiptoed to…

'Playboy' Mulls Closure of Iconic Print Magazine
January 8, 2018 at 1:15 pm

It isn’t just new media darlings like Teen Vogue that are going all-digital to expand a popular brand — and finding success. Iconic print magazine Playboy is said to be considering a move to online in an effort to focus on its legendary brand, expanding licensing and partnerships in the process. After founder Hugh Hefner died last year at…

At Rolling Stone, Prospective Buyers Are in the Final Tire-Kicking Phase
December 20, 2017 at 1:39 pm

A three-month auction for the Wenners’ remaining 51% stake in Rolling Stone, which has been struggling financially, has entered its concluding stage. Several finalists were invited in to receive presentations from Wenner executives before submitting their best and final offers, according to people familiar with the process. A crew from one of those suitors, Penske…

Why Marketers Can’t Count Out Print in 2018
December 13, 2017 at 2:56 pm

Media pundits like to claim that the magazine industry is failing and that print is an antiquated medium. True or not, the “print is dead” drumbeat inevitably taints the perception media buyers have of print as a viable marketing mechanism. Linda Thomas Brooks, president and CEO of the Association of Magazine Media (MPA), argues that…

To Double Circulation Profits, The Economist Has 16 People Focused on Retention
December 8, 2017 at 1:31 pm

When ad revenue growth was strong, publishers could justify pumping up circulation numbers willy-nilly. With those days over, publishers like The Economist are turning their attention to retention. The Economist has set a goal of doubling its circulation profits by 2020. To do that, it needs to grow digital subscriptions, which number about 350,000 out…

USPS Bail Out Could Hike Postal Rates 41% in Next Five Years
December 5, 2017 at 2:41 pm

The Postal Regulatory Commission is proposing that publishers’ postal rates increase by an estimated average of 34% to 41% over the next five years. The postage increases would be lower than average for magazines that use co-mail and higher than average for less efficient mailers. The PRC announced its proposal to bail out the U.S.…