Marketing Automation

How to Turn Audience Development into a Profit Machine
August 4, 2017 at 2:39 pm

What if I said you could make $100 for every $1 you spend on audience development? It’s possible, but to achieve it, you’ll need to change your approach to audience development. For years now, I’ve been encouraging publishers to think more like direct marketers. Modern direct marketing has made a science out of nurturing cold…

FUSE Startup Derby: Quintype Wants to Simplify Publishers' Tech Stacks
May 9, 2017 at 11:26 am

Quintype CEO Amit Rathore explains how the startup has combined content management, distribution, and marketing automation into a single platform to help publishers reduce the number of tools in their tech stack. Quintype was one of seven startups that participated in the inaugural FUSE Startup Derby at the 2016 FUSE Media summit.

Lead Nurturing: How to Launch a New $1 Million Revenue Stream
May 3, 2017 at 2:13 pm

I recently read an article in The Atlantic lamenting the fall of Yahoo. “Today, Facebook and Google alone are slurping up the ad dollars … and Yahoo as we knew it has all but vanished. It won’t be the only web giant to fall.” As many stories about media seem to be these days, it…

How Publishers Can Use a CDP to Manage, Analyze & Act on Their Data
April 18, 2017 at 11:46 am

Today’s publishers can gather more types of information than ever about their customers: subscriptions, of course, but also pages viewed, content downloaded, comments posted, ads clicked or ignored, products purchased, external audience memberships, opt-in and opt-out requests, and plenty more. Customer Data Platforms (CDPs) are packaged software designed to gather data from all those sources,…

The Top Technologies Publishers Will Buy in 2017
April 6, 2017 at 1:03 pm

In an effort to better understand how publishers are focusing their technology strategies, Publishing Executive conducted a survey of the technologies publishers plan to invest in for 2017. Publishers also shared their prediction of which technology investment they expect to drive the greatest revenue growth in the coming year.

4 Tips for Choosing a Marketing Automation Tool
March 29, 2017 at 2:07 pm

They call NFL a copycat league, where one team engineers a new playing style and the rest of the teams are quick to mimic. Well, you can say the same thing about the publishing market. Several years ago, a handful of publishers began to make the leap and implement marketing automation tools like Hubspot, Marketo,…

What Is a CDP & How Does It Differ from Other Audience Data Tools?
March 23, 2017 at 9:19 am

Customer Data Platforms (CDPs) are hot: the category first appeared on Gartner’s Hype Cycle this past July and is already expected to reach $1 billion revenue by 2019. Publishers have been early adopters of CDPs, which offer unique advantages for finding the right content for each subscriber. (SourceMedia, for example, uses its CDP to convert…