Marketing Technology

5 Tips for Setting Your Digital Media Priorities
April 13, 2017 at 10:40 am

Publishing used to be a pretty simple business: Write stories your audience wants to read, look after your advertisers, pay attention to paper, print, and postage costs. Presto: a profitable publishing business. These days, the bit that used to be simple typically brings in a lot less money than it did, and the new digital…

4 Tips for Choosing a Marketing Automation Tool
March 29, 2017 at 2:07 pm

They call NFL a copycat league, where one team engineers a new playing style and the rest of the teams are quick to mimic. Well, you can say the same thing about the publishing market. Several years ago, a handful of publishers began to make the leap and implement marketing automation tools like Hubspot, Marketo,…

Branded Content & The Shadow Marketing Tech Stack
March 9, 2017 at 10:03 am

If branded content is a car, it should be a dune buggy, not a Cadillac. Content marketers need to be super agile — able to stand up a blog, digital magazine, or microsite in short order — to respond to what’s going on in the world and experiment with ideas without huge investments and long…

New Executive Summit Helps Marketers Optimize Their Branded Content Technology Strategy
February 17, 2017 at 12:00 pm

UPDATE: This article has been updated to reflect the addition of Robert Rose, Chief Strategist for the Content Marketing Institute, as Co-chair of FUSE Enterprise. Publishing Executive, the leader in strategic insight on the media industry, is thrilled to announce the launch of FUSE Enterprise: The Convergence of Technology & Branded Content. FUSE Enterprise is…

How Forbes Vets & Implements New Technology
February 14, 2017 at 2:10 pm

Forbes CTO Michael Dugan shares what new technology he thinks will have a big impact on the publishing industry and explains how Forbes identifies and tests new solutions. Dugan has put a lot of focus recently on beefing up Forbes' programmatic technology stack. Learn more about Forbes' programmatic strategy here.

How SourceMedia Converts Unknown Readers to Known Users
February 1, 2017 at 8:00 am

SourceMedia VP of Audience & Data AnnMarie Wills outlines SourceMedia’s new user acquisition strategy. She explains how the publisher uses off-site channels, like social media and partner sites, as well as onsite messaging to drive readers down the acquisition funnel. This video is an excerpt from the webinar, “5 Ways Publishers Can Harness the Power…

Publishing Executive Announces Dates for 2017 FUSE Media Tech Summit, Newsletter Launch
January 12, 2017 at 11:17 am

The Publishing Executive team is thrilled to announce the dates and venue for its second annual technology summit, FUSE Media: The Convergence of Technology & Media. FUSE Media, an exclusive 2 1/2-day summit designed to accelerate the adoption of technology in the media industry, will take place Sept. 6-8th in Center City Philadelphia at The…

Why Talk of 
Transformation Is 
Often Short on Action
January 12, 2017 at 10:38 am

In September, Publishing Executive hosted FUSE: The Convergence of Technology & Media in Center City Philadelphia. It was the maiden voyage of an annual summit for executives leading digital technology strategy at top publishing and media companies. As you’d imagine, many of the conversations were based around disruptive technology in the industry and the need…