Marketing Technology

How SourceMedia Converts Unknown Readers to Known Users
February 1, 2017 at 8:00 am

SourceMedia VP of Audience & Data AnnMarie Wills outlines SourceMedia’s new user acquisition strategy. She explains how the publisher uses off-site channels, like social media and partner sites, as well as onsite messaging to drive readers down the acquisition funnel. This video is an excerpt from the webinar, “5 Ways Publishers Can Harness the Power…

Publishing Executive Announces Dates for 2017 FUSE Media Tech Summit, Newsletter Launch
January 12, 2017 at 11:17 am

The Publishing Executive team is thrilled to announce the dates and venue for its second annual technology summit, FUSE Media: The Convergence of Technology & Media. FUSE Media, an exclusive 2 1/2-day summit designed to accelerate the adoption of technology in the media industry, will take place Sept. 6-8th in Center City Philadelphia at The…

Why Talk of 
Transformation Is 
Often Short on Action
January 12, 2017 at 10:38 am

In September, Publishing Executive hosted FUSE: The Convergence of Technology & Media in Center City Philadelphia. It was the maiden voyage of an annual summit for executives leading digital technology strategy at top publishing and media companies. As you’d imagine, many of the conversations were based around disruptive technology in the industry and the need…

FUSE Award Winners Announced, Naming Best Tech Companies, Startups & Publishers
September 22, 2016 at 3:46 pm

Last week at FUSE: The Convergence of Media & Technology, Publishing Executive welcomed media executives and technologists to Philadelphia to discuss emerging technologies and the future of media. The goal of the 2 ½-day summit was to spur candid conversations between publishers and solutions providers and offer a roadmap to help media companies navigate industry…

Artificial Intelligence Will Revolutionize the Media Business. Here’s How.
August 1, 2016 at 3:06 pm

The media industry has been buzzing about artificial intelligence for years. Yet practical uses for the technology are only just being realized by companies like The New York Times, the BBC, and Condé Nast. Although applications for AI in the media business are still in their infancy, it will not take long for the technology…

From AI & Blockchain to Future of Mobile & The Economist’s “Marketing Holy Grail” -- Here’s How the FUSE Program is Shaping Up
July 14, 2016 at 4:24 pm

Last week I discussed the format of the FUSE tech summit we’ll be holding in Philly September 12-14. One key component of FUSE is the forward-looking general sessions, where media technology experts and peers at media and publishing companies will share high-level insights and practical use cases. Below are some highlights from the program. Learn…

The Future of Marketing Will Be Built on Personalization & Artificial Intelligence
June 16, 2016 at 2:24 pm

Greg Grdodian, CEO of marketing solutions provider Reach Marketing, believes that the future of audience development will be shaped by the expansion of real-time personalization and artificial intelligence. He says that these two technologies will enable publishers to create personalized experiences for consumers and offer content…

Call for Submissions for New Blog Highlighting Media Tech Startups
May 13, 2016 at 3:10 pm

Publishing Executive is known for serving up the most reliable insight and analysis on the media and publishing industry. One of our editorial goals is to report on the many, many ways technology is disrupting and empowering content-centric businesses. In an attempt to keep our readers informed of the latest technological innovations driving the media…