Native Advertising

Press Release: HousingWire launches HW Content Solutions, Naming Sarah Wheeler Managing Editor
September 19, 2017 at 1:58 pm

DALLAS, TX (September 19, 2017) — HousingWire just announced the formation of HW Content Solutions. Led by Managing Editor, Sarah Wheeler, HW Content Solutions will be focused on brand journalism solutions that allow brands to reach HousingWire’s desirable audience of mortgage and real estate finance decision makers. Sarah Wheeler, Managing Editor,…

8 Trends & Takeaways From the FUSE Media Summit Keynote
September 14, 2017 at 9:54 am

At the inaugural FUSE Media technology summit in September 2016, publishing executives and tech providers came together to discuss ways in which technology was helping to resuscitate a publishing industry in flux. Attendees were treated to a prescient forecasting of media trends from FUSE Media conference chair Jeffrey Litvack, who at the time was interim…

LinkedIn Is Going to Start Serving Native Ads to Outlook Users’ Inboxes
September 12, 2017 at 2:36 pm

One year into Microsoft’s $26.2 billion acquisition of LinkedIn, the professional social networking site is starting to serve ads targeted at the inboxes of Microsoft Outlook users. The move is part of LinkedIn’s new native ad network LinkedIn Audience Network that will place advertisers’ sponsored posts into ad inventory found in third-party publishers and apps. LinkedIn…

Hearst’s Adam Harris on Using Data to Connect Content, People & Products
August 10, 2017 at 10:01 am

Adam Harris joined Hearst Magazines Digital Media as VP of data products in May with a goal to learn more about Hearst readers and connect them with the right advertising. While Hearst has used data insights to understand its content and what resonates with readers, which Hearst VP of data Rick McFarland detailed in a…

Takeaways from the Yale Publishing Course: Publishers Embrace the "Flight to Quality"
August 4, 2017 at 2:49 pm

I had the pleasure of attending the first two days of the Yale Publishing Course for magazine professionals last week. The course, hosted for the first time at the Yale School of Management, arms attendees with insights and strategies that will help them manage change and lead effective teams. Several media executives returned to speak…

Video: Native Advertising Has to Be Done by the Editorial Team
July 21, 2017 at 9:57 am

Traditionally publishers have preferred a sharp divide between Church and State — meaning the editorial and the commercial side of the business. At least they would be hard-pressed to say anything else. However, Pete Wootton, managing director of digital at Dennis Publishing, thinks that it’s necessary to mix the two when it comes to native…

Why IGN Made a Big Bet on Native Advertising
June 7, 2017 at 5:16 pm

“Video gamers are some of the biggest ad blockers ever,” said Arvind Jayaram, former director of ad products at IGN Entertainment, a Ziff Davis-owned company covering entertainment and video games through events, video programming, and online news. The statement encapsulates one of the biggest challenges the IGN site faces -- diminishing advertising revenue in the…

What’s Next for IGN's Native Advertising Program
June 7, 2017 at 4:52 pm

Director of ad product at IGN Arvind Jayaram said that IGN's native advertising program must constantly evolve to meet client’s unique needs. He said that better native advertising analytics and more flexible design templates are some of the features IGN plans to offer clients in the near future. Arvind shared these strategies and more at…

Lessons From Scaling IGN's Native Advertising Program
June 7, 2017 at 4:44 pm

From training sales staff on how to sell native to optimizing native content distribution, there are several hurdles publishers must overcome in order to effectively scale native advertising. IGN director of ad product Arvind Jayaram shared how the video game and entertainment news site overcame these challenges during his presentation at the 2016 FUSE Media…

How IGN Built Its Native Advertising Team
June 7, 2017 at 4:26 pm

In order to scale its native advertising business, IGN needed to create a dedicated native advertising department and support that team with technology that would streamline native content creation. At the 2016 FUSE Media technology summit, director of ad product Arvind Jayaram explained how that team came together.