Newsletters

The 3 Hard Truths Publishers Must Face in 2018
January 16, 2018 at 8:00 am

With monetization pressures mounting, publishers find themselves at an industry-wide crossroads, and the endless predictions about what next year holds reflect as much. Everyone agrees 2018 will be a year of significant change, but few agree on the best strategy and direction. Is 2018 to be the year of last-ditch battles for survival, or will…

Why Quartz Is Churning Out Short-Run Newsletters for Big Events
January 8, 2018 at 1:13 pm

Quartz knows that the best place to reach its audience is their inboxes, so it’s acting accordingly in 2018. The inbox is “the new homepage for executives,” said Katie Weber, vp of client partnerships for Quartz. After doubling the size of its newsletter subscriber base in 2017 to 700,000, the business news publisher is putting…

The Top 10 Tech Stories of 2017
January 4, 2018 at 9:53 am

In 2017, the opportunities and disruptions created by technology continued to be conversation number one in the media business. Throughout the year Publishing Executive explored how technology is changing the business from many different angles, including the rise of Customer Data Platforms, new opportunities to leverage the Internet of Things, and browser updates that will transform…

Digital Scale For Sale: How Publishers Can Thrive in an Era of Consolidation
December 6, 2017 at 10:18 am

Scale has been important in the digital publishing business – and industry in general – for as long as I can remember. But, not until Facebook and Google started gobbling up all of the growth in U.S. digital ad spending (63% according to eMarketer estimates) has the need been so acute. Publishers require scale to…

News Digest TheSkimm Explores Possible Sale, Investment After Receiving Interest
December 5, 2017 at 2:35 pm

TheSkimm, the daily news digest that has taken off with younger women, is exploring a possible sale after being contacted by an interested buyer, according to people familiar with the matter. After receiving the inbound interest, theSkimm has been holding preliminary discussions with media companies to gauge their interest in investing or acquiring it outright,…

How The Los Angeles Times Used Hit Podcast ‘Dirty John’ to Drive Newsletter Sign-Ups
October 24, 2017 at 1:32 pm

It turns out hit podcasts can help drive newsletter sign-ups. The Los Angeles Times used interest in “Dirty John,” a podcast and editorial series that the Tronc-owned title produced in partnership with Wondery, to get an additional 21,000 email subscribers to Essential California, five times the total it has accumulated in the months leading up…

[Video Q&A] How The New York Times’ Newsletters & App Drive Subscription Revenue
October 12, 2017 at 9:56 am

Engaging readers on the channels they use most is critical to audience development, and increasingly readers are spending more time in their inbox and on their mobile devices. That is one of the reasons The New York Times has significantly ratcheted up its newsletters, targeting 50 different verticals, and redesigned its mobile app. The goal,…

How Publishers Can Convert Unknown Visitors to Known Audience
September 22, 2017 at 9:37 am

The majority of visitors to publishers' websites are unknown to them, with industry estimates suggesting as many as 80-90% of visitors leave behind no actionable first-party data. That is a huge problem and opportunity for publishers. Knowing who an individual is and what their interests are is valuable data that can fuel a number of revenue-driving efforts, from targeted advertising to…