Newsletters

Inside Continues to Bet on Email, the “Largest Social Network”
August 17, 2017 at 1:16 pm

Email, not Facebook, is the largest social network. That’s the view held by the team behind Inside, a company focused entirely on growing and monetizing its motley collection of newsletters. Closing in on a year, the company founded by serial entrepreneur and investor Jason Calcanis — known for Weblogs Inc. and his early investments in…

Lead Nurturing: How to Launch a New $1 Million Revenue Stream
May 3, 2017 at 2:13 pm

I recently read an article in The Atlantic lamenting the fall of Yahoo. “Today, Facebook and Google alone are slurping up the ad dollars … and Yahoo as we knew it has all but vanished. It won’t be the only web giant to fall.” As many stories about media seem to be these days, it…

Bo Sacks: The Man Behind ‘Heard on the Web’
May 2, 2017 at 12:29 pm

For some, Bo Sacks is their guru, consulting on how to affect change in their newsroom. For others, Bo Sacks speaking out may leave them hot under the collar. And for many in the industry, Bo Sacks is an old friend, his newsletter a welcome sight in their inbox every day. Bo runs the world’s…

How The Times Drives Habitual Digital Use With an Editions-Based Approach
April 26, 2017 at 2:54 pm

It’s just over a year since British newspaper The Times abandoned the online breaking news cycle and reverted to three digital deadline-driven editions a day. At the time, industry insiders frowned on the move but now the Murdoch-owned paper is claiming wholesale success. We ask why the ‘editions approach’ to digital publishing seems to be…

5 Tips for Setting Your Digital Media Priorities
April 13, 2017 at 10:40 am

Publishing used to be a pretty simple business: Write stories your audience wants to read, look after your advertisers, pay attention to paper, print, and postage costs. Presto: a profitable publishing business. These days, the bit that used to be simple typically brings in a lot less money than it did, and the new digital…

7 Email Design Must-Do's for Today
March 21, 2017 at 2:05 pm

The bottom line is email can run our lives. Because this is the case for many people, we need to design marketing emails to make life

Mutant Digital Offspring: Why Are Publishers' Newsletter Promotions So Lame?
March 14, 2017 at 2:33 pm

OK, my digital friends, you can stop snickering now. My post last month about how some of my fellow print dinosaurs are marketing their magazines set some tongues wagging on the digital side of Magazine Media Land. But in the Stupid Marketing Olympics, direct-mail pieces that look like something out of the Pleistocene Era can’t…

Here Are 42 Ideas for Your Newsroom’s Next Newsletter
March 1, 2017 at 2:03 pm

Every so often, I like to dream about how we could think differently about the building blocks of the news industry. So far, I’ve tackled headlines, homepages, bylines, analytics, podcast ideas, comment sections and ideas for covering the President; in today’s installment, I’ll list some new ideas for newsletters. The nice thing about newsletters is…