Paywalls & Registration

Paywalls Make Content Better, Wired Editor Nick Thompson Says
February 2, 2018 at 11:03 am

Starting today at 9 am ET, Wired.com will have a paywall — although infrequent visitors might not notice it right away. “You can read whatever you want, but if you read five stories in a month, we ask you to please pay us,” Wired Editor in Chief Nick Thompson said on the latest episode of…

6 Growth Opportunities for Publishers in 2018
January 9, 2018 at 8:00 am

Plummeting print advertising, continued newsstand decline, slow digital growth, and the loss of some leading titles. Let’s face it, 2017 wasn’t the greatest year for magazine media. But amidst the wreckage are some favorable trends and promising opportunities. Here are six that publishers should be looking to exploit in 2018: 1. Brand safety A year…

'The Atlantic' Rebuilds Paywall For 2018
December 21, 2017 at 10:55 am

After taking its paywall down 10 years ago, The Atlantic is bringing it back. Next month, TheAtlantic.com will launch a metered paywall allowing readers to access 10 articles for free each month. “More than a million people come to our site 10 times or more every month. What we’re doing now is we’re saying to…

3 Lessons Publishers Can Learn from the TV and Music Industries
December 19, 2017 at 12:52 pm

This is an incredibly hectic, yet exciting, time for publishers. New platforms for distributing content are emerging and users’ behaviors are evolving. Media executives are being tasked with wading through the noise and uncovering solutions that will further meet the needs of today’s modern-day consumer. I am no stranger to this struggle, having co-founded German…

Civil Says the Future of Media is Blockchains And Cryptocurrencies
December 7, 2017 at 1:30 pm

Plenty of startups are trying to reinvent the news business by adding features such as micro-payments or mobile video. But a startup called Civil is trying to take a quantum leap beyond these efforts: It’s not just inventing its own platform for news and journalism, it’s also inventing its own currency. Civil, founded by Matthew…

It's Time For a Paywall Revolution
December 1, 2017 at 1:53 pm

In past columns, I’ve brainstormed how we might think differently about newsletters, headlines, homepages, bylines, analytics, podcast ideas, comment sections and covering the president. It’s time to tackle paywalls. Paywalls have now been around on news websites for over 20 years. (The Wall Street Journal, which led the way, went behind a strict paywall in…

NY Times Scales Back Free Articles to Get More Subscribers
December 1, 2017 at 1:40 pm

The New York Times, seeking to amass more paid subscriptions in an era of non-stop, must-read headlines, is halving the number of articles available for free each month. Starting Friday, most non-subscribers will only be able to read five articles rather than 10 before they’re asked to start paying. It’s the first change to the paywall…

Paywall Will Be Wired’s ‘Hedge Against the Future’
November 29, 2017 at 10:09 am

Wired Editor in Chief Nick Thompson has done a lot of strange things in the name of journalism. He has been abducted by drug dealers, eaten ants and begrudgingly paid $60 for a cold fish head. But lately, he has been thinking about a tougher challenge:…

Facing Programmatic Ad Challenges, ThinkProgress Pursues Membership Revenue
November 20, 2017 at 10:46 am

Add ThinkProgress to the list of publishers hunting for reader revenue. On Oct. 30, the left-leaning publisher launched a campaign to sign up 1,000 people for a new membership program by year’s end. The program aims to offset losses from programmatic advertising that the publisher says come from being classified as a site that focuses on…