Paywalls & Registration

Civil Says the Future of Media is Blockchains And Cryptocurrencies
December 7, 2017 at 1:30 pm

Plenty of startups are trying to reinvent the news business by adding features such as micro-payments or mobile video. But a startup called Civil is trying to take a quantum leap beyond these efforts: It’s not just inventing its own platform for news and journalism, it’s also inventing its own currency. Civil, founded by Matthew…

It's Time For a Paywall Revolution
December 1, 2017 at 1:53 pm

In past columns, I’ve brainstormed how we might think differently about newsletters, headlines, homepages, bylines, analytics, podcast ideas, comment sections and covering the president. It’s time to tackle paywalls. Paywalls have now been around on news websites for over 20 years. (The Wall Street Journal, which led the way, went behind a strict paywall in…

NY Times Scales Back Free Articles to Get More Subscribers
December 1, 2017 at 1:40 pm

The New York Times, seeking to amass more paid subscriptions in an era of non-stop, must-read headlines, is halving the number of articles available for free each month. Starting Friday, most non-subscribers will only be able to read five articles rather than 10 before they’re asked to start paying. It’s the first change to the paywall…

Paywall Will Be Wired’s ‘Hedge Against the Future’
November 29, 2017 at 10:09 am

Wired Editor in Chief Nick Thompson has done a lot of strange things in the name of journalism. He has been abducted by drug dealers, eaten ants and begrudgingly paid $60 for a cold fish head. But lately, he has been thinking about a tougher challenge:…

Facing Programmatic Ad Challenges, ThinkProgress Pursues Membership Revenue
November 20, 2017 at 10:46 am

Add ThinkProgress to the list of publishers hunting for reader revenue. On Oct. 30, the left-leaning publisher launched a campaign to sign up 1,000 people for a new membership program by year’s end. The program aims to offset losses from programmatic advertising that the publisher says come from being classified as a site that focuses on…

Are Readers the Answer to Publishing’s Revenue Question?
November 9, 2017 at 10:10 am

Print’s a basket case. New online advertising dollars are under pressure from the duopoly. Bots and ad fraud are scaring agencies and brands away from spending what’s left of their budgets on digital display. Not too long ago, video was the answer to any question about the future of publishing revenues. But while the pivot…

How Medium Is Attracting Premium Publishers to Its Partner Program (Hint: Money Up Front)
October 31, 2017 at 1:39 pm

Would you pay, online, for something that you already have access to free online? Medium hopes that the answer is yes. Last month, the site started running, behind its $5/month paywall, “curated content” from a couple dozen publishers. Some (the Financial Times, The New York Times, The Economist) have paywalls of their own. Many others…

Starting Today, Anyone Who Publishes Something on Medium Can Paywall It
October 10, 2017 at 12:47 pm

Ready to connect your checking account to Medium? In August, Medium started letting a select group of users — mainly people who’d frequently published content on Medium in the past — put their content behind a paywall. Around the same time, it rolled out a $5/month subscription program that would give paying members access to…

How Foreign Affairs Evolved Its Paywall Strategy & Added 40K in Online Subscriptions
August 23, 2017 at 1:17 pm

Paywalls have proven to be a powerful tool for driving online revenue. Amidst online advertising challenges such as ad fraud and ad blocking, many publishers have diversified their online revenue streams and upped their focus on subscriptions. Foreign Affairs, a publication for foreign policy professionals, unveiled its paywall alongside the launch of its website in…

How Foreign Affairs Grew Online Subscriptions by 40K Using a Paywall
August 23, 2017 at 11:32 am

Anique Halliday, senior product manager at Foreign Affairs, reveals how the foreign policy publication launched its first paywall in 2009 and how the many iterations since have grown online subscriptions by over 40,000 in 2016 and are projected to grow subscriptions by 54,000 in 2017. Halliday explains how the paywall got off the ground and…