Paywalls & Registration

Bloomberg is Planning to Make Readers Pay Up to Read its Digital Content
April 25, 2018 at 10:01 am

Bloomberg is planning to start charging readers to access stories on Bloomberg.com, potentially starting next month, according to people familiar with the matter. The media company is the latest in a growing number of publishers, particularly in the business journalism realm, to explore a subscription model. Media companies want to rely less on advertising revenue, and…

Why Publishers’ Membership Programs Often Include Access to Editorial Staffers
April 13, 2018 at 8:51 am

Among publishers looking for the right consumer revenue recipe, access to editorial staffers is becoming a common ingredient. New York magazine’s membership program, New York by New York, is focusing on exclusive events, which are often hosted or guided by editorial staffers like food critic Adam Platt. The…

Why Publishers Struggle with Subscriptions
April 12, 2018 at 9:58 am

As publishers, we spend a lot of time thinking (lamenting?) about the current publishing environment and if our strategies are correct. When it comes to subscriptions, however, more than the market or strategy, it’s our inability to execute on a basic level that is our biggest problem. It doesn’t matter if our publications are paid…

How Money-Media Converted Free Subscriptions to Paid Newsletters
March 28, 2018 at 8:00 am

There are countless free newsletters in B2B publishing, as well there should be. Newsletters do great things. They are the number one traffic builder for most niche verticals, since social media and search only go so far in bringing hydrocarbon experts or facility managers to your site repeatedly. Sending daily - or at least weekly…

The Wall Street Journal Has Built a Paywall That Bends to the Individual Reader
February 26, 2018 at 12:56 pm

The Wall Street Journal thinks it might know your reading habits — and your potential spending habits — better than you know them yourself. For the past couple of years, the Journal — home to one of journalism’s oldest paywalls — has been testing different ways to allow non-subscribers to sample its stories — refining a subscription prediction model…

The Pivot to Paid News, in 5 Charts
February 21, 2018 at 2:41 pm

After two decades of publishers giving their content away for free, many are coming around to the idea that they should charge for it. The question is: How much? Digital consumer revenue is expected to become a bigger share of news publishers’ revenue over the next few years, but many publishers are still charging more…

People Are Finally Paying for Content. Here’s How Publishers Are Capitalizing.
February 21, 2018 at 2:34 pm

It’s tough sometimes to find the good news stories in the publishing business; more often than not, the pros are outweighed by the cons. But one shining point of light on a dark horizon is the increasing contributions readers make to the bottom line. This month The New York Times reported subscription revenue at more…

Paywalls Make Content Better, Wired Editor Nick Thompson Says
February 2, 2018 at 11:03 am

Starting today at 9 am ET, Wired.com will have a paywall — although infrequent visitors might not notice it right away. “You can read whatever you want, but if you read five stories in a month, we ask you to please pay us,” Wired Editor in Chief Nick Thompson said on the latest episode of…