Paywalls & Registration

Bloomberg Follows Paywall Trend at Businessweek
June 16, 2017 at 2:00 pm

Bloomberg is putting Businessweek behind a paywall as Michael Bloomberg’s financial news and information company looks to shift the magazine’s main source of support from its advertisers to its readers. The 88-year-old financial magazine expects to have fewer subscribers but charge them more. It is the latest publisher to seek an alternative revenue stream as…

Rejecting Buzzwords: Why Personalization Is Not a “Silver Bullet” for Publishers
June 13, 2017 at 2:12 pm

Ask any publisher what the biggest trend is today and you’re sure to hear something about the importance of one-to-one marketing, or personalization. But personalization's effectiveness has been artificially inflated, and unfortunately a lot of publishers are buying into the hype. As great as it sounds, one-to-one marketing really isn’t that big of a deal…

5 Industry Experts Give Their Insights into Emerging Subscription Models
June 1, 2017 at 3:02 pm

Subscription based media models are very much back at the forefront of the UK industry’s thoughts, as was made clear during the recent UK Professional Publishers Association (PPA) Festival in London. Here, we’ve combined the insights of five industry experts who spoke on the subject at the event from leading brands including Centaur, IHS Markit,…

Testing News Paywalls: Which Are Leaky, And Which Are Airtight?
May 26, 2017 at 12:30 pm

It’s widely known but rarely acknowledged: Most news paywalls are full of holes. Publishers aren’t just offering a few free articles per month. They’re building in sweeping exceptions that allow tech-savvy readers—and often simply those entering through search or social media—to access most or all of what subscribers pay for. It’s easy to understand why…

Vanity Fair Is Planning a Digital Paywall
April 13, 2017 at 1:55 pm

The magazine that President Trump called “dead” is trying something new. Vanity Fair is planning to roll out a digital paywall, Yahoo Finance has learned. Vanity Fair editor-in-chief Graydon Carter wants the new paywall ready in the next two to six months, according to communication seen by Yahoo Finance. Years ago, the magazine very rarely made select print features subscriber-only (like…

Micropayments Lower Barriers to Entry, Helping Publishers Reach New Audiences
March 31, 2017 at 2:33 pm

We live in a culture of sharing: You don’t have to own a car to get around, or buy property to live well. This same effect has trickled into consumption of entertainment and even news. Why buy a DVD if you’ve got Netflix, or order a one-year print subscription if you’re subscribed to a newsletter…

How The Atlantic Is Scrambling to Keep Readers on Its Own Site
March 13, 2017 at 2:41 pm

The Atlantic has spread its articles across platforms, from Facebook to Twitter to LinkedIn. It was one of the first publishers to launch on Facebook Instant Articles, and embraced Google’s counterpart, Accelerated Mobile Pages. It credits moves like that with a 30 percent increase in its digital audience and 20 percent increase in revenue last…

How the Subscription Economy Will Change the Price We Pay
February 20, 2017 at 12:18 pm

Should a customer in New York pay a higher price than someone from Ohio for the same service? And should a doctor in Ohio pay a higher price than a New York taxi driver? Should a Mac user be steered to a pricier hotel when shopping online? Hint: It's already happening. A growing number of…