Paywalls & Registration

Paywall Will Be Wired’s ‘Hedge Against the Future’
November 29, 2017 at 10:09 am

Wired Editor in Chief Nick Thompson has done a lot of strange things in the name of journalism. He has been abducted by drug dealers, eaten ants and begrudgingly paid $60 for a cold fish head. But lately, he has been thinking about a tougher challenge:…

Facing Programmatic Ad Challenges, ThinkProgress Pursues Membership Revenue
November 20, 2017 at 10:46 am

Add ThinkProgress to the list of publishers hunting for reader revenue. On Oct. 30, the left-leaning publisher launched a campaign to sign up 1,000 people for a new membership program by year’s end. The program aims to offset losses from programmatic advertising that the publisher says come from being classified as a site that focuses on…

Are Readers the Answer to Publishing’s Revenue Question?
November 9, 2017 at 10:10 am

Print’s a basket case. New online advertising dollars are under pressure from the duopoly. Bots and ad fraud are scaring agencies and brands away from spending what’s left of their budgets on digital display. Not too long ago, video was the answer to any question about the future of publishing revenues. But while the pivot…

How Medium Is Attracting Premium Publishers to Its Partner Program (Hint: Money Up Front)
October 31, 2017 at 1:39 pm

Would you pay, online, for something that you already have access to free online? Medium hopes that the answer is yes. Last month, the site started running, behind its $5/month paywall, “curated content” from a couple dozen publishers. Some (the Financial Times, The New York Times, The Economist) have paywalls of their own. Many others…

Starting Today, Anyone Who Publishes Something on Medium Can Paywall It
October 10, 2017 at 12:47 pm

Ready to connect your checking account to Medium? In August, Medium started letting a select group of users — mainly people who’d frequently published content on Medium in the past — put their content behind a paywall. Around the same time, it rolled out a $5/month subscription program that would give paying members access to…

How Foreign Affairs Evolved Its Paywall Strategy & Added 40K in Online Subscriptions
August 23, 2017 at 1:17 pm

Paywalls have proven to be a powerful tool for driving online revenue. Amidst online advertising challenges such as ad fraud and ad blocking, many publishers have diversified their online revenue streams and upped their focus on subscriptions. Foreign Affairs, a publication for foreign policy professionals, unveiled its paywall alongside the launch of its website in…

How Foreign Affairs Grew Online Subscriptions by 40K Using a Paywall
August 23, 2017 at 11:32 am

Anique Halliday, senior product manager at Foreign Affairs, reveals how the foreign policy publication launched its first paywall in 2009 and how the many iterations since have grown online subscriptions by over 40,000 in 2016 and are projected to grow subscriptions by 54,000 in 2017. Halliday explains how the paywall got off the ground and…

The Remarkable Transformation of Atlantic Media’s National Journal
July 14, 2017 at 1:32 pm

Adapting business models requires guts. A complete overhaul takes even more. Faced with a near perfect storm with digital natives and even Google Alerts entering its marketplace, all the while clients were being lost due to the global financial crisis, National Journal chose the latter. Five years ago 50% of revenues for Atlantic Media’s National…

Press Release: PostUp Launches New Paywall Solution to Help Publishers Drive Revenue
July 11, 2017 at 11:09 am

AUSTIN, TX--(Marketwired - Jul 11, 2017) - PostUp, a leading digital and email marketing solution company, has announced the launch of their new "Dynamic Content Wall" solution which allows publishers to easily implement pay and registration walls, enabling them to drive more revenue directly or capture valuable audience data. Today's publishers face more challenges than…