Paywalls & Registration

The Race for Direct Connections: How ESPN Gets Readers to Log In
February 14, 2017 at 1:53 pm

In the developing race among publishers to build audiences of logged-in readers, ESPN has come out of the blocks fast. For years, the Worldwide Leader has been using games like fantasy football and, more recently, personalized experience on its apps and websites to get readers to log in, making it easier for them to follow…

Can Brave's Bitcoin Payment Platform Save Online Publishing?
February 9, 2017 at 10:34 am

Last year, Brendan Eich, former CEO of the Mozilla corporation and designer the Javascript programming language, launched Brave, a Web browser that blocks advertisements by default. Now Eich is rolling out a new Bitcoin payment platform, integrated right into the browser, that he hopes will provide an alternative revenue stream for publishers. He views it…

The WSJ Is Exploring an Ad-Free Digital Offering
February 6, 2017 at 12:16 pm

The Wall Street Journal is exploring new ways to drum up revenue from readers, including an ad-free version of its digital platforms, the possibility of charging on a per-article basis and even charging extra for home delivery, according to an online survey it is sending out to readers. Like all publishers with advertising as part…

Medium Plans to Launch a Consumer Subscription Product This Quarter
February 3, 2017 at 2:31 pm

Medium CEO Ev Williams announced today at Upfront Summit that his company will launch a consumer subscription product, with the first version coming this quarter. This could help develop an additional revenue stream apart from advertisements. Finding a strong revenue source is critical, since Medium decided to lay off 50 staff, close its New York office,…

Press Release: McClatchy Selects MPP Global for Subscriber Management System
January 19, 2017 at 2:28 pm

McClatchy, owner of media companies in 29 U.S. markets in 14 states, has selected MPP Global to support its digital initiatives with intelligent technology to drive audience engagement turning casual consumers into paid subscribers. Subscription Management As one of the largest media companies in North America, McClatchy sought a new digital subscriber management solution to…

To Grow Online Subscriptions, Get Out of the Reader's Way
January 16, 2017 at 3:00 pm

I have this feeling we’re on the verge of an upswing in media. I say this every January, but this time I really mean it. Really. I do believe that there’s been a gradual shift in thinking by media owners and the general public, and we’re balanced on a tipping point. It’s become clear, in…

Press Release: The New York Times to Offer Open Access To NYTimes.com November 7-9
November 4, 2016 at 1:17 pm

The New York Times is inviting readers to take advantage of its reporting, analysis and commentary from the lead-up through the aftermath of the 2016 election. Readers will have unlimited access to NYTimes.com for 72 hours from 12:01 a.m. ET on Monday, November 7 until 11:59 p.m. ET on Wednesday, November 9. “This is an…

Business Insider Testing a Reader Paywall, and an Ad-Blocking Response
September 26, 2016 at 12:39 pm

Business Insider, according to co-founder and CEO Henry Blodget, has long harbored ambitions to create a dual-revenue business model, buoyed by both advertising and subscriptions. The company plans to test those ambitions, starting this week, with a "small," randomly selected group of readers, who will be prompted to subscribe to Business Insider. As is standard…

Registration is Key to Increasing Share of Known Users
September 19, 2016 at 3:19 pm

The magazine industry has been a leader in collecting valuable data on its readership and using it effectively to generate advertising dollars and highly targeted campaigns. Some of the largest media conglomerates have tens of millions of addresses in their databases, with hundreds of data points collected from surveys, contests, newsletters, external demographic providers, and…