Personalization

Publishers Are Tapping into the Chatbot Craze to Deliver Personalized Reading Experiences
August 3, 2017 at 11:13 am

It’s been years since people seeking information had to travel to the nearest library, access the card catalog, and search the shelves for books or magazines to find the answers to their questions. Today virtually all consumers know that if they have a question -- whatever that question might be -- they can simply “Google…

Media Pitch: Greebled Plans to Reinvent the Newsletter Using Chatbots
July 19, 2017 at 3:54 pm

Greebled wants to deliver content to where readers are, and increasingly says CEO Yuri Vaskovski, consumers are spending time on social media and messaging platforms. In order to harness this engagement, the startup distributes the latest articles from readers’ favorite publications to the messaging platform of their choice, and at the time they want. The…

4 Reasons Personalization is Hard to Do
July 13, 2017 at 9:51 am

Publishers are using personalization to drive a variety of editorial, sales, and audience development goals. But challenges still remain to make personalization as effective as possible and drive the results publishers want. Leaders from Hearst Magazines, Haymarket Media, and ALM cited a number of issues that their organizations needed to tackle in order to launch…

Reuters Adds More Speed, Personalization to Redesigned Site
July 11, 2017 at 1:29 pm

Despite his last name, Isaac Showman isn't a fan of big, dramatic website unveilings. That's why, if you visit Reuters.com this morning, you might not notice anything out of the ordinary — until you visit an article page. For the last few months, the international newswire has quietly been working on a major overhaul of its…

Google News Launches Redesign That Gives More Prominence to Fact Checking
June 29, 2017 at 1:48 pm

Google on Tuesday launched a redesigned desktop version of Google News that introduces a more streamlined design, highlights fact checking, and offers users additional personalization. Google News’ desktop site is now broken into three main sections: Headlines, which features the day’s top news stories; Local, which allows users to follow news from certain locations; and…

5 Ways Publishers Are Using Personalization to Achieve Revenue & Audience Goals
June 23, 2017 at 2:31 pm

“Personalization is not just about contextual relevance,” said Hearst Magazines advisor Michael Dugan at Wednesday’s FUSE Media Forum on the Pursuit of Personalization. “It’s about truly understanding your audience.” That statement perfectly captures the tenor of the discussions held at the executive summit in New York City. At the FUSE Media Forum, publishing leaders explained…

Video: Publishers Know a Lot About Their Audiences But Fail to Act on The Data
June 14, 2017 at 2:46 pm

Personalized web experiences can help publishers reach a variety of goals, from increasing event registrations to growing reader engagement. But first, publishers need to understand who their readers are by connecting individuals to a variety of behavioral and demographic data. Deciding which pieces of information are most valuable and translating those insights into a personalized…

How Publishers Can Use Audience Data to Improve Their Websites
June 14, 2017 at 2:45 pm

CEO of Decision Counsel Sal Fuentes explains how publishers can use a variety of data points about their audience from geographic location to IP and topic interests to personalize content and create a positive web experience. This video is excerpted from the webinar “10 Ways Publishers Can Optimize Their Websites”. Watch the full webinar here.

Rejecting Buzzwords: Why Personalization Is Not a “Silver Bullet” for Publishers
June 13, 2017 at 2:12 pm

Ask any publisher what the biggest trend is today and you’re sure to hear something about the importance of one-to-one marketing, or personalization. But personalization's effectiveness has been artificially inflated, and unfortunately a lot of publishers are buying into the hype. As great as it sounds, one-to-one marketing really isn’t that big of a deal…

Learn How Fast Company & Inc. Media Is Sizing Up the Future of Personalization
June 8, 2017 at 9:47 am

Personalization is perhaps the marque publishing trend of 2017, presenting the opportunity for publishers to capitalize on their rich audience data – and expensive audience databases – to drive key business objectives. In less than two weeks, Publishing Executive will hold an executive forum on how personalization is changing the publishing industry. Billed as The…