Personalization

4 Media Tech Trends That Aren’t Going Away
April 20, 2017 at 1:08 pm

Many predictions about how technology will shape the media business were made when we hosted the FUSE Media Summit last year. Yet in the eight months since, a handful of these ideas are proving to have sustaining impact on how publishers do business. Here we revisit a panel discussion featuring three executives from IBM Marketing…

FUSE Media Forum Will Explore How Personalization Can Supercharge Publisher Revenue
April 13, 2017 at 11:39 am

The days of intelligent content are upon us. Increasingly, publishers will find a competitive advantage by using the audience data they capture to personalize content and marketing messages. Capitalizing on rich audience insights to increase user relevance is the accelerant for driving nearly every publisher objective, including content performance, audience growth and engagement, ad targeting, and user-generated…

What Is a CDP & How Does It Differ from Other Audience Data Tools?
March 23, 2017 at 9:19 am

Customer Data Platforms (CDPs) are hot: the category first appeared on Gartner’s Hype Cycle this past July and is already expected to reach $1 billion revenue by 2019. Publishers have been early adopters of CDPs, which offer unique advantages for finding the right content for each subscriber. (SourceMedia, for example, uses its CDP to convert…

7 Email Design Must-Do's for Today
March 21, 2017 at 2:05 pm

The bottom line is email can run our lives. Because this is the case for many people, we need to design marketing emails to make life

How to Develop Your Chatbot Strategy
March 16, 2017 at 12:27 pm

If you have Alexa, Amazon’s intelligent personal assistant, then you probably start your morning with a conversation with a chatbot. Because let’s admit it: chatbots are already everywhere. On the one hand, we love to hate them because they are, well, not human. On the other, we love to love them because they create an…

Artificial Intelligence Will Turn Journalists Into "Centaurs," Not Replace Them
March 9, 2017 at 12:14 pm

Many fear that artificial intelligence (AI) will one day replace huge swaths of the workforce. Last year The World Economic Forum predicted that AI and automation technologies will displace 5 million jobs by 2020, with healthcare, energy, and financial industries experiencing the greatest job losses. Some pundits predict that AI will also replace journalists. The…

Press Release: Time Inc. Debuts Well Done, a New, All-Video, Social Brand
March 2, 2017 at 1:49 pm

NEW YORK, NY (March 2, 2017)—Time Inc. (NYSE: TIME) today launches Well Done, a new social brand created for the millions of food lovers who consume and share videos about the latest food trends, news, how-tos and recipes via the social ecosystem. Well Done leverages the full scope and reach of Time Inc.’s 48 million…

Why Publishers Need to Pay Attention to AR, Not VR
February 23, 2017 at 12:05 pm

Technology expert and professor at the The S.I. Newhouse School of Public Communications Stephen Masiclat argues that despite the excitement around virtual reality (VR), there are huge barriers to widespread platform adoption and an unlikely path to profitability for publishers. Where publishers need to be paying greater attention, says Masiclat, is augmented reality (AR). Unlike VR,…

Futurist Keynote on The Most Disruptive Technologies in Publishing
February 23, 2017 at 11:49 am

Stephen Masiclat, director of the New Media Management program at The S.I. Newhouse School of Public Communications shares his take on which emerging technologies will make the biggest impact on the publishing industry, and which are just hype. Masiclat has spent much of his career researching new technology and understanding how they shape the way…