Personalization

Before Publishers Can Unlock Reader Revenue, They Need to Convert Unknowns
December 11, 2017 at 2:46 pm

As publishers move to monetize their audiences directly, audience relationships become more important than ever. While publishers invest in targeting and personalization technology that uses data to build these relationships, the elephant in the room remains: publishers typically only have actionable, first-party data for less than 20% of their audiences. For these relationships to develop,…

At DigiPub, MPA Offered a New Message & Printers Showcased Innovative Digital Print
November 20, 2017 at 1:21 pm

Last week I went to a NAPCO conference in New York City called DigiPub. Its advertised mission statement was "Harnessing the Power of Data-Driven Print." The overarching question after a decade or more of collecting digital data was, can the information we have gathered be intelligently and successfully applied to a printed product? To be…

Best Sound Bites from DigiPub: Harnessing the Power of Data-Driven Print
November 17, 2017 at 3:59 pm

Yesterday Publishing Executive, Book Business, and Printing Impressions hosted the first ever DigiPub Conference, which brought together leaders from the magazine, book, catalog, and printing industries to discuss new opportunities created by digital printing and data targeting. These technologies are helping publishers and marketers deliver faster, more relevant, and more valuable media to consumers. As Publishing…

Media Pitch: Admiral Stems Ad Block Losses With Personalized Ad Experiences
November 15, 2017 at 8:00 am

Admiral is helping publishers reclaim billions of dollars lost in advertising revenue by taking a personalized approach to ad block prevention. The startup measures ad block rates as well as revenue lost to ad block users and provides publishers with the tools to reengage those users. The startup empowers readers to choose which ad experience…

6 Ways to Grow Revenue With Digitally-Printed Magazines
November 14, 2017 at 8:00 am

Magazine publishers typically develop informal rules of thumb to help speed decision making and proposal writing: Don’t go back to press with an issue unless you can justify printing at least 10,000 copies. You have to charge overseas subscribers at least three times the domestic rate because of the additional shipping and mailing costs. Never…

Speaking at the DigiPub Data-Driven Print Conference: F+W, Open Road, MNI, HarperCollins, PebblePost, More
November 1, 2017 at 3:47 pm

New innovations around digital printing, data integration, and marketing automation technologies are making it possible for publishers and marketers to reach audiences and customers across print and online channels in ever more seamless ways. And rich end user data – which many publishers are stocked with – acts as a lynchpin for targeting and personalizing…

The World's Most Powerful Publishers Refuse to Admit What They Really Are
October 20, 2017 at 1:43 pm

It took a terrorist attack for Google to enter the news business. On September 11, 2001, after hijackers crashed two commercial jets into the World Trade Center as well as a third plane into the Pentagon and another into a field near Shanksville, Pennsylvania, internet users turned to the search engine for information. Again and…