Personalization

Are Publishers Really Putting Their Audiences First?
November 21, 2016 at 2:30 pm

What a time to be alive… the people, fresh from taking the U.K. out of Europe, are sending a reality TV star to the White House and the brightest brains of our society didn’t have a clue what was coming up in the elevator. The worrying part of that for me -- outside of my…

Media Pitch: Advanced Insight Strives to Give Publishers a 360-Degree View of Their Audience Data
November 15, 2016 at 1:51 pm

First party data is a powerful tool that publishers cannot ignore, says Advanced Insight CEO John Roney. His data-centric startup has developed a tool to help publishers better understand the first party data they collect about their audience and make business decisions based on those insights. The platform, Audience Insight360 tracks subscribers’ past activity on…

Media Pitch: StoryPorts Wants to Take the Grunt Work Out of Email Production
November 10, 2016 at 11:32 am

Email is an increasingly important channel for publishers, and for many it is a major driver of website traffic and revenue. But email takes time and resources that can put a strain on publishers already stretched budgets. Technology startup StoryPorts hopes to alleviate that strain with its automated email creation platform and workflow management tools.…

Media Pitch: CredSpark Touts the Power of Quizzes to Monetize Online Content
November 3, 2016 at 8:00 am

Quizzes are a popular feature on many websites, but often they are approached as a pure content play, rather than an opportunity to learn more about readers and develop leads for advertisers. CredSpark helps publishers monetize their quizzes by creating templates that require readers to submit their email or demographic information in order to view…

Video: How Publishers Can Get Started with AI
October 21, 2016 at 2:37 pm

How can publishers use artificial intelligence to transform their publications and stand out in a noisy digital world? Boomtrain CEO and co-founder Nick Edwards and UpOut UpOut CEO Sam Ho said publishers must have clear objectives and collect the right kinds of data about individual users and content in order to implement AI successfully. During…

Why Publishers Need Artificial Intelligence: It’s All About Relevance
October 17, 2016 at 12:23 pm

In a crowded media industry, where anyone can create a website and deliver content to a large amount of readers, relevance has become more important for publishers than ever before. Publishers must deliver the right content, to the right readers, at the right time, and in the manner that they want to consume it. While…