Printing & Manufacturing

The Future of Print Is Data-Driven & That Future Is Here
December 4, 2017 at 1:05 pm

Just how meaningful is print in what’s come to be called the world of “omnichannel” communications? To publishers and to brands that owe their success to direct mail and catalogs, the answer might seem too obvious to need repeating. However, that leaves all the other media and marketing professionals to whom the answer ought to…

At DigiPub, MPA Offered a New Message & Printers Showcased Innovative Digital Print
November 20, 2017 at 1:21 pm

Last week I went to a NAPCO conference in New York City called DigiPub. Its advertised mission statement was "Harnessing the Power of Data-Driven Print." The overarching question after a decade or more of collecting digital data was, can the information we have gathered be intelligently and successfully applied to a printed product? To be…

Best Sound Bites from DigiPub: Harnessing the Power of Data-Driven Print
November 17, 2017 at 3:59 pm

Yesterday Publishing Executive, Book Business, and Printing Impressions hosted the first ever DigiPub Conference, which brought together leaders from the magazine, book, catalog, and printing industries to discuss new opportunities created by digital printing and data targeting. These technologies are helping publishers and marketers deliver faster, more relevant, and more valuable media to consumers. As Publishing…

6 Ways to Grow Revenue With Digitally-Printed Magazines
November 14, 2017 at 8:00 am

Magazine publishers typically develop informal rules of thumb to help speed decision making and proposal writing: Don’t go back to press with an issue unless you can justify printing at least 10,000 copies. You have to charge overseas subscribers at least three times the domestic rate because of the additional shipping and mailing costs. Never…

How Digital Printing Helps Retailers Personalize Print & Increase Sales
November 7, 2017 at 4:21 pm

What if retailers could take their most loyal customers and individually target those customers with a beautifully printed catalog, featuring products they're most interested, based on purchase history and predictive analytics? This hypothetical has become a reality thanks to advances in digital printing and data integration technology. In this video, print expert and CEO of…

How Short-Run Print Can Activate Lucrative Niche Audiences
November 7, 2017 at 2:01 pm

On the web, publishers have become adept at launching niche content verticals to engage very specific, often highly-monetizeable audiences. On the flip side, due to the economics of printing, publishers have historically had to take a one-size-fits-all approach to printed content. However, advances in digital printing and data integration are making targeted print more feasible…

John Conley Describes Digital Printing's Power to Engage Niche Audiences
November 7, 2017 at 1:54 pm

Digital printing is making it easier for magazine publishers to create hyper-targeted niche magazines. In this video print expert and CEO of Borderland Advisers John Conley explains how Cobblestone Living uses digital printing to deliver greater value to and increase revenue from its affluent audience of 500 subscribers. Conley is an advisor and speaker at…

Speaking at the DigiPub Data-Driven Print Conference: F+W, Open Road, MNI, HarperCollins, PebblePost, More
November 1, 2017 at 3:47 pm

New innovations around digital printing, data integration, and marketing automation technologies are making it possible for publishers and marketers to reach audiences and customers across print and online channels in ever more seamless ways. And rich end user data – which many publishers are stocked with – acts as a lynchpin for targeting and personalizing…