Printing & Manufacturing

5 Ways Publishers Can Hyper-Target Print Like Digital Marketers
July 18, 2017 at 9:39 am

Marketers’ disgust with online ad fraud has created an opening for our industry, but we’re not ready to take advantage of it. Our out-of-date, out-of-synch approaches to magazine advertising proposals are holding us back from taking advantage of this new opportunity. Judging from my interactions with advertising sales reps, they’re seeing fewer digital-only RFPs these…

10 Tips for Choosing a Magazine Printer
December 5, 2016 at 3:26 pm

The United States has more than 20,000 printing businesses. When it comes to producing magazines, you can probably ignore at least 98% of those. Lots of printers can print magazines. (“Sure, we print magazines. We print everything,” says Vinny, that fast-talking friend of a friend who sells for a local printing company. “We gotta lot…

The Publishing Executive Top 20 Magazine Printers 2016
December 5, 2016 at 1:55 pm

The Top 20 Magazine Printers ranking has returned for the third year since its revival in 2014. The ranking, which lists leading printers in the U.S. and Canada based on revenue earned in the magazine sector, is intended to serve magazine publishers as they assess their printing needs and the landscape of potential printing partners.…

Top Takeaways from “Digital Print: The Emerging Opportunity for Magazines & Catalogs”
November 22, 2016 at 4:26 pm

Publishers have often spoken fondly of the potential of the “magazine of one” where all content and advertising is customized to readers’ interests. However, this concept has always been conceived in electronic formats. Developments in digital printing technology (especially inkjet) combined with publishers’ rich audience data, are presenting new ways for publishers to develop print…

Digital Print: The Emerging Opportunity for Magazines & Catalogs
October 27, 2016 at 12:42 pm

With most of the publishing industry concentrated on how to monetize online content, it’s easy to forget that print magazines still play a crucial role in publishers’ product portfolio and revenue pie. And believe it or not, new ways of wringing more value and revenue out of print vehicles continue to emerge. Advances in digital…

2017 Print Forecast: Tiny Price Hikes With a Chance of Disruption
September 14, 2016 at 2:17 pm

Unless Congress stuns the world by doing something about the U.S. Postal Service other than naming more post offices, publishers on average will experience slightly lower postal rates in 2017 than this year. In fact, for all of the “Three Ps” of print magazine publishing — Postage, Printing, and Paper — publishers should be more…