Production

The Future of Print Is Data-Driven & That Future Is Here
December 4, 2017 at 1:05 pm

Just how meaningful is print in what’s come to be called the world of “omnichannel” communications? To publishers and to brands that owe their success to direct mail and catalogs, the answer might seem too obvious to need repeating. However, that leaves all the other media and marketing professionals to whom the answer ought to…

Media Pitch: StoryPorts Wants to Take the Grunt Work Out of Email Production
November 10, 2016 at 11:32 am

Email is an increasingly important channel for publishers, and for many it is a major driver of website traffic and revenue. But email takes time and resources that can put a strain on publishers already stretched budgets. Technology startup StoryPorts hopes to alleviate that strain with its automated email creation platform and workflow management tools.…

Paper Money: A Hidden Threat Facing Magazine Publishers
October 12, 2016 at 2:01 pm

Emboldened by recent tightness in supply, several suppliers announced last week the first round of price increases on magazine-quality paper in more than a year. But what should really concern publishers is not so much the ebbs and flows of the paper markets but rather the possible gyrations of the currency markets. With demand for…

Magazines Rely on Editorial Team for Native Ad Production
August 31, 2016 at 2:15 pm

The lines between native advertising and editorial content are continuing to blur, as more magazine publishers involve their editorial team in the production of native ads than use a separate native ad team. Native advertising research and consulting firm Native Advertising Institute and FIPP, a network for media associations and companies, surveyed 140 C-level magazine…

Gawker.com to End Operations Next Week
August 19, 2016 at 2:06 pm

After nearly fourteen years of operation, Gawker.com will be shutting down next week. The decision to close Gawker comes days after Univision successfully bid $135 million for Gawker Media’s six other websites, and three months after the Silicon Valley billionaire Peter Thiel revealed his clandestine legal campaign against the company.