Programmatic Advertising

58% of Publishers Say Lack of Time Is Biggest Tech Buying Obstacle
September 12, 2017 at 10:29 pm

Last week Publishing Executive hosted FUSE Media: The Convergence of Technology & Media, a summit designed to help publishing executives discover and better understand the technologies reshaping the media business. Throughout the 2½ days of the summit, I heard the same line over and over again from attendees: “I’m here because I just don’t have…

Ads.txt, Created to Help Publishers Fight Fraud, Isn’t Being Adopted by Publishers
September 8, 2017 at 6:00 am

Ads.txt is supposed to help clean up the industry’s ad fraud problem, but publishers are dragging their feet in adopting the initiative. Few publishers have adopted ads.txt because their tech teams are overcommitted to other projects, and they don’t understand how ads.txt will benefit them. Plus, some publishers want to avoid notifying ad buyers that…

How to Stop Ad Fraud, Fake News & Ad Blocking From Tanking Publisher Revenue
September 8, 2017 at 6:00 am

Innovation often yields our toughest publishing challenges. Ad fraud, fake news, and ad blocking are three examples that stem from one such disruption: The prevalence of programmatic advertising. Ad fraud is probably the most pernicious culprit. It stems from sites, stuffed with programmatic ads, that attract bot traffic to yield false impressions, generating income that…

BuzzFeed Reverses Course & Embraces Banner Ads
August 29, 2017 at 1:35 pm

Never say never in digital media. For years, BuzzFeed executives preached two things. The digital ad industry needed something better than the much maligned banner ad. And web ads should be "native." So-called "native" ads should look and feel like the websites they appear on (think a Promoted Tweet). They should be custom to that…

‘Larger Than Usual’ Ad Fraud on Exchanges Prompts Google to Offer Advertiser Refunds
August 28, 2017 at 1:19 pm

According to a report in The Wall Street Journal (WSJ), Google is providing refunds to some advertisers that used DoubleClick Bid Manager in conjunction with ads that were placed on sites with fraudulent or invalid traffic: In the past few weeks, Google has informed hundreds of marketers and ad agency partners about the issue with…

3 Ways Publishers Can Take Action Against Fraud
August 16, 2017 at 2:44 pm

Programmatic fraud steals money from publishers’ pockets every minute and if we’re being honest, no one’s really sure what to do about it. Spoofed inventory is one of fraud’s most pervasive formats. With this, impressions on exchanges look like they’re from legitimate publishers but actually represent fake, low-quality inventory. Google recently ran experiments to measure…

How Server-Side Header Bidding Can Elevate Your Programmatic Strategy
August 1, 2017 at 11:34 am

Like so much in the programmatic ecosystem, header bidding continues to evolve. Today publishers are beginning to explore server-side header bidding, which promises to reduce page latency while optimizing programmatic revenue. This post will discuss this new form of header bidding, how it differs from older programmatic methods, and how this approach might evolve in…

New York Times Co. Ups Total Ad Revenues, Digital Soars
July 31, 2017 at 1:18 pm

The New York Times Company revealed strong digital growth, thanks to increases in digital advertising revenue and online subscriptions, in its 2017 second-quarter earnings report released today. Total advertising revenue grew slightly by $1 million, from the second-quarter in 2016, to $132 million. That marks the first time this category has grown since the third…

Still Plenty of Opportunity in Digital Advertising – Flipboard Exec
July 18, 2017 at 1:49 pm

The digital advertising space faces a number of challenges – not least the dominance of big players such as Facebook and Google. But, FIPP World Congress speaker Rick Welch, head of programmatic advertising at Flipboard and former Condé Nast exec, believes there remain plenty windows of opportunity for other players in the market… Below he…

The News Industry Will Address Congress About Facebook-Google Duopoly
July 11, 2017 at 1:16 pm

The news industry has never been more dependent on tech companies and the massive distribution platforms they operate on the internet, leading to a long-standing and ongoing existential crisis in journalism. This isn’t exactly a secret — nearly half of all American adults rely on Facebook as a primary news delivery mechanism, and both the…