Programmatic Advertising

The Future of Programmatic Is Mobile
April 17, 2017 at 2:48 pm

Traditionally, the upper hand in advertising has always belonged to advertisers with big budgets. Publishers set prices for their

Press Release: Cox Enterprises Launches COMET (Cox Media Technology), a Unified Programmatic Platform
April 5, 2017 at 2:24 pm

San Francisco, CA, April 5, 2017 – Cox Enterprises Inc. today announced the launch of its latest technology investment, COMET (Cox Media Technology). COMET is a unified programmatic platform that connects buyers and sellers across all advertising channels, including desktop, mobile, video, and TV. The platform brings value and efficiency to the transaction of media,…

Publishers Warn Advertisers On Dangers Of 'Blind Programmatic'
April 5, 2017 at 1:37 pm

Publishers worldwide are capitalizing on the woes of tech platforms, like Google and YouTube, which have recently come under fire for allowing ads to appear next to offensive content. In the UK this week, regional news publishers are hammering home the message that advertisers can’t trust “blind programmatic” ad programs to provide brand-safe environments –…

Chase Had Ads on 400,000 Sites. Then on Just 5,000. Same Results.
March 30, 2017 at 2:31 pm

As of a few weeks ago, advertisements for JPMorgan Chase were appearing on about 400,000 websites a month. It is the sort of eye-popping number that has become the norm these days for big companies that use automated tools to reach consumers online. Now, as more and more brands find their ads popping up next…

How Rodale & LittleThings Balance the Risks & Rewards of Google AMP & Facebook Instant Articles
March 30, 2017 at 12:04 pm

“I’m on the happy side of lukewarm about Instant Articles,” said Rodale’s head of digital partnerships Diego Sanchez, describing his level of enthusiasm for Facebook’s mobile format. The statement, shared at the FUSE Forum on Distributed Content on March 23rd, captured the ambivalence that Sanchez and Justin Festa, EVP of Digital at LittleThings, expressed about…

Facebook Is Finally Offering Header Bidding to Publishers on a Broader Scale
March 22, 2017 at 1:52 pm

While Facebook has been testing header bidding with a small number of publishers, it’s finally ready to roll out a broader plan. Today, the company announced it’s opening up the Facebook Audience Network to mobile web publishers who want to use header bidding via a small group of technology partners. Facebook is partnering with six ad-tech—AppNexus, Amazon, Publisher…

Learn How Rodale Uses Facebook Instant Articles to Earn More Revenue
March 17, 2017 at 1:43 pm

Diego Sanchez, head of digital partnerships at Rodale will dive into Rodale’s Facebook Instant Article strategy March 23rd at the FUSE Forum on Distributed Content. This executive forum is free for publishing executives to attend. Learn more here. Since the launch of Facebook Instant Articles, the program has not been without its critics. Media pundit…

In A World of Fake News, Marketers Search for Brand Safe Websites
March 10, 2017 at 3:14 pm

“May you live in interesting times,” goes the Chinese proverb. Some would say Chinese curse. These are incredibly interesting times in digital advertising. Ad fraud. #fakenews. Lack of transparency. The CMO of the world’s largest advertiser calling the problem, “crappy advertising accompanied by even crappier viewing experiences.” P&G’s Marc Pritchard clearly threw the gauntlet down…

In the Fight Against Big Digital Powers, Condé Nast Joins NBCU & Vox in Ad Pact
March 10, 2017 at 2:54 pm

Condé Nast is joining NBC Universal and Vox Media to sell ads across their combined digital properties. It's the latest move by publishers and TV conglomerates to better compete with digital advertising from the likes of Google and Facebook. The addition of Condé Nast builds on what NBCU and Vox have already been doing over…

Press Release: Trusted Media Brands Survey Reports That Now More Than Ever, Marketers Need Targeted, Brand Safe Environments
March 7, 2017 at 12:13 pm

NEW YORK--(BUSINESS WIRE)--Trusted Media Brands, Inc. today released primary research from its latest survey looking at agency and marketer sentiment toward the importance of key elements in the digital buying process. The survey, commissioned by Advertiser Perceptions on behalf of Trusted Media Brands, polled roughly 300 agency and client side marketers to ask about the…