Programmatic Advertising

Facebook Is Finally Offering Header Bidding to Publishers on a Broader Scale
March 22, 2017 at 1:52 pm

While Facebook has been testing header bidding with a small number of publishers, it’s finally ready to roll out a broader plan. Today, the company announced it’s opening up the Facebook Audience Network to mobile web publishers who want to use header bidding via a small group of technology partners. Facebook is partnering with six ad-tech—AppNexus, Amazon, Publisher…

Learn How Rodale Uses Facebook Instant Articles to Earn More Revenue
March 17, 2017 at 1:43 pm

Diego Sanchez, head of digital partnerships at Rodale will dive into Rodale’s Facebook Instant Article strategy March 23rd at the FUSE Forum on Distributed Content. This executive forum is free for publishing executives to attend. Learn more here. Since the launch of Facebook Instant Articles, the program has not been without its critics. Media pundit…

In A World of Fake News, Marketers Search for Brand Safe Websites
March 10, 2017 at 3:14 pm

“May you live in interesting times,” goes the Chinese proverb. Some would say Chinese curse. These are incredibly interesting times in digital advertising. Ad fraud. #fakenews. Lack of transparency. The CMO of the world’s largest advertiser calling the problem, “crappy advertising accompanied by even crappier viewing experiences.” P&G’s Marc Pritchard clearly threw the gauntlet down…

In the Fight Against Big Digital Powers, Condé Nast Joins NBCU & Vox in Ad Pact
March 10, 2017 at 2:54 pm

Condé Nast is joining NBC Universal and Vox Media to sell ads across their combined digital properties. It's the latest move by publishers and TV conglomerates to better compete with digital advertising from the likes of Google and Facebook. The addition of Condé Nast builds on what NBCU and Vox have already been doing over…

Press Release: Trusted Media Brands Survey Reports That Now More Than Ever, Marketers Need Targeted, Brand Safe Environments
March 7, 2017 at 12:13 pm

NEW YORK--(BUSINESS WIRE)--Trusted Media Brands, Inc. today released primary research from its latest survey looking at agency and marketer sentiment toward the importance of key elements in the digital buying process. The survey, commissioned by Advertiser Perceptions on behalf of Trusted Media Brands, polled roughly 300 agency and client side marketers to ask about the…

IAB’s Newly Elected Chairman Says Advertisers Must Raise Their Standards
January 30, 2017 at 11:11 am

The Interactive Adverting Bureau’s incoming chairman of the board said fighting ad fraud and improving viewability metrics will be key focuses for the organization in 2017. At its Annual Leadership Meeting this week in Ft. Lauderdale, the IAB named Conde Nast chief business officer Jim Norton to succeed Tremor…

Time Inc. Acquires Ad Tech Company Adelphic to Beef Up Programmatic Advertising
January 25, 2017 at 2:36 pm

As Time Inc. continues to pivot from being seen as a print magazine publisher to a digital media player, the company has acquired programmatic ad-tech company Adelphic. Adelphic will join Viant, a marketing company that Time Inc. acquired a year ago that uses first-party data and programmatic technology for ad targeting. Six-year-old Adelphic is a…

FUSE 2016 Keynote: Where Media Technology is Headed in the Next 5 Years
December 6, 2016 at 3:16 am

FUSE conference chair Jeffrey Litvack shares what technologies are making the biggest impact on publishers' businesses, from artificial intelligence to programmatic advertising, and where publishers should focus their energy. This is the keynote session from the 2016 FUSE: The Convergence of Technology & Media.