Search Engine Optimization

10 SEO Tools to Help Publishers Maximize Organic Search Performance
April 5, 2018 at 12:23 pm

Between its well-publicized News Feed changes and increased public scrutiny, Facebook isn’t the dominant traffic source it once was. As a result Google is overtaking the social network to reclaim its place as the top traffic source for many publishers, and with that comes renewed interested in SEO. That’s not to say media organizations ever…

In Quest to Replace Facebook Traffic, Publishers Need to Get Back to SEO
April 4, 2018 at 8:00 am

If Facebook really turns out to be a busted flush for publishers, where’s the traffic going to come from in the future? Should everyone pivot to Pinterest? Leap to LinkedIn? Chassé over to Snapchat? How you decide to move your platform strategy forward is your business, but getting serious again about SEO is critical. There’s…

4 Church-and-State Scenarios Publishers Must Consider in the Digital Age
March 16, 2018 at 12:56 pm

Some pundits have claimed that publishing’s so-called “separation of Church and State” is a relic of the Golden Age of Print. But given recent trends in marketing and digital publishing, plus the need to consider WWGD (What Would Google Do?), not letting our commercial interests taint our editorial coverage may be more important than ever.…

Google Promises Publishers an Alternative to AMP
March 12, 2018 at 10:50 am

Google’s AMP project is not uncontroversial. Users often love it because it makes mobile sites load almost instantly. Publishers often hate it because they feel like they are giving Google too much control in return for better placement on its search pages. Now Google proposes to bring some of the lessons it learned from AMP to the web as a whole.…

The Race is on For Media Brands to Own Voice-Assistant “Skills”
February 22, 2018 at 11:10 am

In January, we took a journey to understand the opportunity for media brands with voice-enabled devices like Amazon’s Echo Dot (aka Alexa) and the Google Home device. But there’s a big learning curve and a new language that you have to learn when you make the decision to target these platforms and actually have your…

Here’s How Google is Thinking About Surfacing Paywalled News Organizations in Search
February 19, 2018 at 1:01 pm

Hey, Google — how do we solve the news industry’s various revenue problems? Google gave a preview of some features it’s been working on and thinking about regarding its support for subscription news organizations at its Digital News Initiative Summit on Thursday (on the same day it also rolled out a built-in adblocker in its Chrome…

How Publishers Should be Using Google’s PageSpeed Insights Tool
February 15, 2018 at 1:05 pm

It’s official: page speed will be a ranking factor on mobile as of July 2018. This important news arrived one week after Google released version 4 of its PageSpeed Insights API tool, cementing it as a critical instrument in the publisher mobile optimization toolbox. This piece will explain why Google is prioritizing speed and how…

Here's How the Google Speed Update Could Impact Your Site (& AdWords Account)
January 22, 2018 at 1:13 pm

Late last week, Google announced a major change to its mobile ranking factors. While speed has always been a factor in determining both organic rankings and AdWords Quality Score, Google’s change shifts this focus slightly. Starting in July, page speed will become a major ranking factor for mobile searches. That means that, if you’re already…

How F+W Media Consolidated Its Massive Business Units
January 11, 2018 at 1:48 pm

Editor's Note: Since this video was published, Joe Romello has exited F+W along with other C-level executives. It's important to note that many of the claims Romello makes during the video of his presentation from the FUSE Media Summit have been vigorously contested by former and current F+W employees.  See the comments below for context.…

How Google AMP beat Facebook Instant Articles
January 5, 2018 at 1:42 pm

Facebook launched its fast-loading Instant Articles format in the spring of 2015, and Google followed with its version, Accelerated Mobile Pages, in early 2016. Both were an attempt to make webpages load faster. But while Instant Articles’ use has stagnated, AMP has only grown in importance to publishers. Google launched the open-source AMP with news…