Social Media

Facebook Killing News is the Best Thing That Ever Happened to News
January 16, 2018 at 4:21 pm

On January 12, Facebook announced that it would begin to de-prioritize news publishers and their stories in users’ News Feed over highly engaged-with content shared between friends and family. In December, the social network began spinning down its efforts around live video and the news video that publishers had been pushing. The message is clear:…

The 3 Hard Truths Publishers Must Face in 2018
January 16, 2018 at 8:00 am

With monetization pressures mounting, publishers find themselves at an industry-wide crossroads, and the endless predictions about what next year holds reflect as much. Everyone agrees 2018 will be a year of significant change, but few agree on the best strategy and direction. Is 2018 to be the year of last-ditch battles for survival, or will…

The Facebook Apocalypse Just Hit, But Don't Freak Out
January 12, 2018 at 1:55 pm

Facebook just reduced the organic reach of your page to 0%. The good news, however, is that there is a way for publishers to still use Facebook to grow their business. You've probably read the news from yesterday of big changes at Facebook. The news feed is going to further prioritize posts from people over…

How Google AMP beat Facebook Instant Articles
January 5, 2018 at 1:42 pm

Facebook launched its fast-loading Instant Articles format in the spring of 2015, and Google followed with its version, Accelerated Mobile Pages, in early 2016. Both were an attempt to make webpages load faster. But while Instant Articles’ use has stagnated, AMP has only grown in importance to publishers. Google launched the open-source AMP with news…

Press Agencies Want Google, Facebook And Others To Pay For Aggregating News
December 19, 2017 at 11:26 am

Publishers have relied on referral traffic to gain readership for years. Now nine European press agencies such as Agence France-Presse (AFP), Germany’s Deutsche Presse-Agentur (DPA), and Britain’s Press Association are calling on Google, Facebook and others to pay copyright fees for using their content, which these Internet giants make a profit on. Free is a myth,…

The Rise of Social-First Publishers
December 15, 2017 at 2:33 pm

A new category of publishers has arrived: "social-first" publishers or "distributed" publishers. These content creators, like Tasty, NowThis, and Gamology (a gaming brand under my company Keli Network) are changing the scope of publishing. They create content designed for, and exclusively distributed on, social media. With a mix of creativity and foresight they are reshaping…