Subscriptions

New York Times Co. Ups Total Ad Revenues, Digital Soars
July 31, 2017 at 1:18 pm

The New York Times Company revealed strong digital growth, thanks to increases in digital advertising revenue and online subscriptions, in its 2017 second-quarter earnings report released today. Total advertising revenue grew slightly by $1 million, from the second-quarter in 2016, to $132 million. That marks the first time this category has grown since the third…

The Remarkable Transformation of Atlantic Media’s National Journal
July 14, 2017 at 1:32 pm

Adapting business models requires guts. A complete overhaul takes even more. Faced with a near perfect storm with digital natives and even Google Alerts entering its marketplace, all the while clients were being lost due to the global financial crisis, National Journal chose the latter. Five years ago 50% of revenues for Atlantic Media’s National…

The New York Times Is Now Charging for Its Cooking Site
June 28, 2017 at 1:57 pm

The New York Times on Wednesday relaunched its NYT Cooking recipe site and app as a paid product, part of its continued push toward building a sustainable subscriber-based business. A subscription to the app will cost $5 every four weeks. Users who don’t pay will still have access to a limited amount of Cooking content.…

When They Trust Media Less, They’re Willing to Pay More
June 21, 2017 at 9:22 am

A new study of internet users in Spain shows that those who trust “the media” less are more willing to pay for news online. The explanation for this counterintuitive behavior is that those distrustful folks “are willing to pay for those specific media that they trust”, according to the researchers, Alfonso Vara-Miguel of the Universidad…

Vice Media Launches Meal Kit Service With Chef'd
June 21, 2017 at 9:16 am

Vice Media is taking on the meal kit world, following in the footsteps of other publishers, like The New York Times, by partnering with online meal kit company Chef'd. But Vice is offering a specific take on the meal kit business. Viewers can watch an episode from its food and culture vertical Munchies, click a…

In Defense of Giving Away Free Magazines
June 20, 2017 at 2:25 pm

I won. Among magazine-media pundits, there’s been a sort of unannounced contest to see who can find the most ridiculously low-priced subscription offer. I found the winner – for now, at least – the other day in The Wall Street Journal: an ad touting a $1 annual (10 issues) subscription to Entrepreneur magazine. That’s 10…

Bloomberg Follows Paywall Trend at Businessweek
June 16, 2017 at 2:00 pm

Bloomberg is putting Businessweek behind a paywall as Michael Bloomberg’s financial news and information company looks to shift the magazine’s main source of support from its advertisers to its readers. The 88-year-old financial magazine expects to have fewer subscribers but charge them more. It is the latest publisher to seek an alternative revenue stream as…

Facebook Building Feature to Let Users Subscribe to News Publications
June 13, 2017 at 1:56 pm

Facebook Inc. may soon help its users do something unfamiliar on the platform: pay for news. The social-media giant is building a feature that would allow users to subscribe to publishers directly from the mobile app, according to people familiar with the matter. The feature, long-requested by publishers, is expected to roll out by the…