Subscriptions

When They Trust Media Less, They’re Willing to Pay More
June 21, 2017 at 9:22 am

A new study of internet users in Spain shows that those who trust “the media” less are more willing to pay for news online. The explanation for this counterintuitive behavior is that those distrustful folks “are willing to pay for those specific media that they trust”, according to the researchers, Alfonso Vara-Miguel of the Universidad…

Vice Media Launches Meal Kit Service With Chef'd
June 21, 2017 at 9:16 am

Vice Media is taking on the meal kit world, following in the footsteps of other publishers, like The New York Times, by partnering with online meal kit company Chef'd. But Vice is offering a specific take on the meal kit business. Viewers can watch an episode from its food and culture vertical Munchies, click a…

In Defense of Giving Away Free Magazines
June 20, 2017 at 2:25 pm

I won. Among magazine-media pundits, there’s been a sort of unannounced contest to see who can find the most ridiculously low-priced subscription offer. I found the winner – for now, at least – the other day in The Wall Street Journal: an ad touting a $1 annual (10 issues) subscription to Entrepreneur magazine. That’s 10…

Bloomberg Follows Paywall Trend at Businessweek
June 16, 2017 at 2:00 pm

Bloomberg is putting Businessweek behind a paywall as Michael Bloomberg’s financial news and information company looks to shift the magazine’s main source of support from its advertisers to its readers. The 88-year-old financial magazine expects to have fewer subscribers but charge them more. It is the latest publisher to seek an alternative revenue stream as…

Facebook Building Feature to Let Users Subscribe to News Publications
June 13, 2017 at 1:56 pm

Facebook Inc. may soon help its users do something unfamiliar on the platform: pay for news. The social-media giant is building a feature that would allow users to subscribe to publishers directly from the mobile app, according to people familiar with the matter. The feature, long-requested by publishers, is expected to roll out by the…

Former Ogden CEO Explains How Fostering Passion Lifts Engagement & Profits
June 6, 2017 at 2:17 pm

Tapping into one’s passion can be a powerful fuel for any business enterprise, but it is particularly vital for the magazine business. Bryan Welch, the former CEO of niche media company Ogden Publications, says that staying true to his passions and embracing the passions of his readers was the secret to the success of Ogden’s…

5 Industry Experts Give Their Insights into Emerging Subscription Models
June 1, 2017 at 3:02 pm

Subscription based media models are very much back at the forefront of the UK industry’s thoughts, as was made clear during the recent UK Professional Publishers Association (PPA) Festival in London. Here, we’ve combined the insights of five industry experts who spoke on the subject at the event from leading brands including Centaur, IHS Markit,…

Monetization: 6 Strategies for Increasing Average Revenue Per Reader
May 30, 2017 at 2:10 pm

Remember ‘information wants to be free’? It was always a bad idea. High quality information must come at a price because it is expensive to produce, and we are, after all, media businesses, writes INNOVATION Media Consulting senior director John Wilpers. Today, thankfully, readers have finally been burned too many times by too much “free”…