Subscriptions

Burned Once, Publishers Are Wary of Medium’s New Subscription Offering
March 24, 2017 at 3:04 pm

Late last summer, Kelley Calkins and her team began discussions with Medium to take their burgeoning company in a new direction. The Establishment, a scrappy, four-person outlet funded and run by women, was considering moving its site to Medium. Taking the plunge would mean free hosting, access to the company's minimalist content management system and…

“Media Is Broken,” So Medium’s Launching a $5/month Member Program
March 23, 2017 at 8:43 am

In its attempt to find a new business model for publishing after its previous one failed to make money, Medium is rolling out a membership program that will cost $5 a month to start and sounds like a little bit Spotify, a little bit Patreon, and a little bit Pocket. Founder and CEO Ev Williams…

Press Release: Runner's World Announces RW Box Subscription
March 7, 2017 at 12:22 pm

EMMAUS, PA, and NEW YORK, NY (March 6, 2017) — Runner’s World, the largest and most influential media brand in the running space, today announced a new monthly subscription service, Runner’s World Box. Each RW Box will contain editors’ favorite, handpicked products featured in the magazine or on the site, including gear, snacks, apparel and…

Why Is Marketing for Print Magazines So Outdated?
February 21, 2017 at 1:00 am

This year's American Magazine Media Conference was all about “media” with hardly any attention paid to the actual “magazines,” but I did come across two revealing quotes: “We carry higher CPMs for our brands that are first in print and then go to digital versus those that are only digital,” said David Carey, president of…

How the Subscription Economy Will Change the Price We Pay
February 20, 2017 at 12:18 pm

Should a customer in New York pay a higher price than someone from Ohio for the same service? And should a doctor in Ohio pay a higher price than a New York taxi driver? Should a Mac user be steered to a pricier hotel when shopping online? Hint: It's already happening. A growing number of…

HBO Chief on Attracting Audiences: Talent + Content = Subscribers
February 16, 2017 at 12:53 pm

At last week’s American Magazine Media Conference, perhaps the best wisdom shared didn’t come from the mouth of one of the many magazine publishers that took the stage, but rather HBO chairman and CEO Richard Plepler. In a session titled Building Addicts: How HBO Hooks Subscribers, Plepler revealed how HBO managed to more than double…

How Condé Nast Learned to Love Tangling With Trump
February 13, 2017 at 2:33 pm

In the melee of coverage before and after the election, no glossy magazine publisher has been more publicly invested in swinging hard against Donald Trump than Condé Nast. And it’s not just within the usual highbrow political pages of the New Yorker. Vogue, a fashion title that had never played presidential politics in its 124-year history, saw…

Is a Unified Audience Data Platform Within Reach for B2B Publishers?
February 7, 2017 at 3:15 pm

For last few years, one topic has dominated my discussions with fellow B2B executives. From digital executives to audience directors to business leaders, everyone is focused on, and talking about, enhancing their audience database and audience tracking so that they can better mine, target, and engage with audience. But, that’s where the struggles arise. We…

MPA President: 2017 Will Be the Year of Magazine Media
February 6, 2017 at 3:39 pm

Media pundits love to make predictions, and they especially enjoy boiling down the upcoming year into a single mega-trend. “I think it’s been ‘the year of mobile’ for the past dozen years,” jokes Association of Magazine Publishing (MPA) president and CEO Linda Thomas Brooks. Brooks spoke with Publishing Executive to share her outlook on the…