Subscriptions

If Ads Don't Work, Can Publishers Strike Subscription Gold?
October 10, 2017 at 12:44 pm

Tony Haile spent seven years trying to save the internet from click-based hell. As CEO of Chartbeat, a software and data provider to publishers, he showed editors, in real time, which stories were “trending” on their sites. He hoped the information would convince media companies and advertisers that their primary way of doing business online—through…

Google CEO Appeases Publishers With Subscriptions
October 2, 2017 at 2:46 pm

A few years ago, Google regularly traded barbs with major news publishers in public. Today, Google is rewiring its search engine to appease them. The Alphabet Inc. unit is scrapping a contentious search result rule for subscription news sites and giving them new tools to attract more paying customers. It’s Google’s most significant step yet…

How Lee Enterprises Used a CDP to Tailor Its Monetization Strategy to Unique Audience Segments
September 27, 2017 at 2:15 pm

Publishers have a limited amount of time and space to monetize online readers. That means publishers need to be particularly savvy about how they drive value from their audience. Should publishers pack an article page with display advertising, or should they present a subscription offer to readers? How can they determine which approach will garner…

Profits Drop at The Economist After 'Painful' Year
September 19, 2017 at 10:32 am

A dramatic decline in advertising revenue contributed to a “painful” year for The Economist as it suffered an 11% drop in profits despite raising subscription prices by 20%. In its annual report, the weekly magazine said nearly a fifth of sales came from advertising, compared with 23% in 2015 and 40% seven years earlier. Chris Stibbs,…

Google Ending ‘First Click Free’ to Help Publishers Boost Subscriptions
September 14, 2017 at 11:28 am

According to a report (registration required) in The Wall Street Journal (WSJ), Google is ending its “first click free” (FCF) program, which provides users access to content behind publisher subscription paywalls when they click through from Google results. The move is intended to help boost subscription rates. According to the story, Google will allow publishers to…

8 Trends & Takeaways From the FUSE Media Summit Keynote
September 14, 2017 at 9:54 am

At the inaugural FUSE Media technology summit in September 2016, publishing executives and tech providers came together to discuss ways in which technology was helping to resuscitate a publishing industry in flux. Attendees were treated to a prescient forecasting of media trends from FUSE Media conference chair Jeffrey Litvack, who at the time was interim…

Press Release: MAZ Launches NewsX, Mobile/OTT Platform Built For Breaking News
September 12, 2017 at 8:18 pm

NEW YORK, Sept. 6, 2017 /PRNewswire/ -- New York based technology media company, MAZ, has introduced its newest product, NewsX, built specifically for news organizations with a focus on real-time updates and livestream video. MAZ has launched NewsX in partnership with Bloomberg, National Review, Observer, The Hill, and American City Business Journals. NewsX was a…

Will Clap for Food: Medium Rolls Out a Payment Model for Writers Based on Engagement
August 23, 2017 at 1:25 pm

At the beginning of the year, Medium announced a big change: 50 staffers were being laid off as the company shifted away from what founder Ev Williams called the "broken system (of) ad-driven media." At the time, it wasn't clear how the company planned to solve the broken economics of internet publishing. Today, that vision…

How Foreign Affairs Evolved Its Paywall Strategy & Added 40K in Online Subscriptions
August 23, 2017 at 1:17 pm

Paywalls have proven to be a powerful tool for driving online revenue. Amidst online advertising challenges such as ad fraud and ad blocking, many publishers have diversified their online revenue streams and upped their focus on subscriptions. Foreign Affairs, a publication for foreign policy professionals, unveiled its paywall alongside the launch of its website in…