Subscriptions

Google Brings ‘Funding Choices’ Ad Messaging to More Countries & Adds Subscription Offer
April 18, 2018 at 9:23 am

After its launch in June 2017 for publishers in North America, the UK, Germany, Australia and New Zealand, Google’s Funding Choices ad messaging is now expanding to 31 more countries. The program was created as part of Google’s “Coalition for Better Ads” efforts and is aimed to help publishers recover lost revenue from ad-blocking issues. The Funding Choices…

Apple Is Planning to Launch a News Subscription Service
April 18, 2018 at 9:19 am

Apple Inc. plans to integrate recently acquired magazine app Texture into Apple News and debut its own premium subscription offering, according to people familiar with the matter. The move is part of a broader push by the iPhone maker to generate more revenue from online content and services. The Cupertino, California company agreed last month to buy…

Why Publishers’ Membership Programs Often Include Access to Editorial Staffers
April 13, 2018 at 8:51 am

Among publishers looking for the right consumer revenue recipe, access to editorial staffers is becoming a common ingredient. New York magazine’s membership program, New York by New York, is focusing on exclusive events, which are often hosted or guided by editorial staffers like food critic Adam Platt. The…

Why Publishers Struggle with Subscriptions
April 12, 2018 at 9:58 am

As publishers, we spend a lot of time thinking (lamenting?) about the current publishing environment and if our strategies are correct. When it comes to subscriptions, however, more than the market or strategy, it’s our inability to execute on a basic level that is our biggest problem. It doesn’t matter if our publications are paid…

Is It Time to Put Your Magazine Out of Its Misery?
April 11, 2018 at 10:02 am

Many U.S. magazines are barely keeping their heads above water. And with further advertising declines, more paper price increases, a newsstand system that’s circling the drain and the prospect of huge postal increases, it’s likely to get uglier in Magazine Land. No doubt we’ll see more titles give up on their magazines and go digital-only.…

The Washington Post Offers Exclusive Benefits in Push to Retain Subscribers
April 9, 2018 at 10:35 am

With help from Jeff Bezos’ money, The Washington Post has shown the ability to hit big audience gains and grow digital subscriptions, which passed the 1 million mark last year. Now, it’s facing the harder work of retaining those subscribers. To that end, the Post is working on a few features just for subscribers. One…

Why Meredith is Serving Up More Shoppable Content on its Food Sites
April 6, 2018 at 12:09 pm

Advertisers are hungry to connect ad spend to consumer purchases, and publishers want to grow their non-advertising revenue. Meredith is trying to serve up products that address both problems. The women-focused publisher partnered in March with eMeals, a subscription meal-planning app, where editors from Better Homes and Gardens, EatingWell and Allrecipes contribute meal plans and…

Google News Initiative Announced to Fight Fake News and Support Journalism
March 21, 2018 at 8:00 am

Google is announcing new efforts today to support the media industry by fighting misinformation and bolstering journalism, which will live under a newly announced umbrella called the Google News Initiative. Google already offers something similar in Europe through the Digital News Initiative, but the Google News Initiative is intended…

Apple Acquires Digital Newsstand Texture
March 14, 2018 at 8:00 am

As the debate continues over fake news and the role that aggregators like Facebook have played in spreading it, Apple is making an acquisition that could help it lay out a position as a purveyor of trusted information. The iPhone maker is buying Texture, a magazine virtual newsstand that’s known as the “Netflix of magazine publishing”…

How TheStreet.com Used Data Modeling to Boost Renewal Rates and Price
March 1, 2018 at 8:00 am

In the relatively world of online publications featuring financial news and analysis, there certainly aren't many that can claim to have the sort of cache and name recognition of TheStreet.com. Today, TheStreet, Inc. boasts a rather formidable B2C unit featuring a suite of free newsletters, premium subscription products, an app, and more. Launched in 1996,…