Subscriptions

Press Release: Amazon Launches Subscription Marketplace for Magazines, Newspapers, Online Learning
April 24, 2017 at 1:50 pm

SEATTLE--(BUSINESS WIRE)--Amazon.com (NASDAQ:AMZN) today announced a self-service subscriptions marketplace that allows digital subscription providers to reach millions of Amazon customers. Subscribe with Amazon is a new way for subscription businesses to sell on Amazon, offering them targeted customer exposure through popular discovery features such as search and recommendations while also providing customers with a simple…

How Bild Uses Facebook Instant Articles to Drive Subscriptions
April 10, 2017 at 2:09 pm

Axel Springer’s Bild is looking to use Facebook Instant Articles to drive subscriptions. The German publisher has reduced the number of steps readers have to take when signing up for a subscription through Instant Articles from nine to three. The Axel Springer tabloid was among the first wave of publishers using Facebook Instant Articles when it…

Micropayments Lower Barriers to Entry, Helping Publishers Reach New Audiences
March 31, 2017 at 2:33 pm

We live in a culture of sharing: You don’t have to own a car to get around, or buy property to live well. This same effect has trickled into consumption of entertainment and even news. Why buy a DVD if you’ve got Netflix, or order a one-year print subscription if you’re subscribed to a newsletter…

Can Dutch Import De Correspondent Conquer the U.S.?
March 28, 2017 at 2:32 pm

Today, the young entrepreneurs behind De Correspondent announce their landing in the U.S. The promise is a big one: Import the four-year-old Dutch news startup’s model into a much larger market, bringing the same membership-driven principles that have brought the duo attention from around the world. If all goes well, The Correspondent will launch in…

Burned Once, Publishers Are Wary of Medium’s New Subscription Offering
March 24, 2017 at 3:04 pm

Late last summer, Kelley Calkins and her team began discussions with Medium to take their burgeoning company in a new direction. The Establishment, a scrappy, four-person outlet funded and run by women, was considering moving its site to Medium. Taking the plunge would mean free hosting, access to the company's minimalist content management system and…

“Media Is Broken,” So Medium’s Launching a $5/month Member Program
March 23, 2017 at 8:43 am

In its attempt to find a new business model for publishing after its previous one failed to make money, Medium is rolling out a membership program that will cost $5 a month to start and sounds like a little bit Spotify, a little bit Patreon, and a little bit Pocket. Founder and CEO Ev Williams…

Press Release: Runner's World Announces RW Box Subscription
March 7, 2017 at 12:22 pm

EMMAUS, PA, and NEW YORK, NY (March 6, 2017) — Runner’s World, the largest and most influential media brand in the running space, today announced a new monthly subscription service, Runner’s World Box. Each RW Box will contain editors’ favorite, handpicked products featured in the magazine or on the site, including gear, snacks, apparel and…

Why Is Marketing for Print Magazines So Outdated?
February 21, 2017 at 1:00 am

This year's American Magazine Media Conference was all about “media” with hardly any attention paid to the actual “magazines,” but I did come across two revealing quotes: “We carry higher CPMs for our brands that are first in print and then go to digital versus those that are only digital,” said David Carey, president of…