Technology

Press Release: ALM Relaunches Legal Brand Platform Powered by Law.com
October 23, 2017 at 1:58 pm

New​ ​York,​ ​NY​ ​–​ ​Oct.​ ​23,​ ​2017​— ALM today announced the launch of a new platform that unites ALM’s 18 legal brands under the common “law.com” URL. Following the company’s Global Newsroom launch in 2016, this scalable infrastructure is the next step in ALM’s digital evolution - providing a platform for rapid execution of innovation…

[Video Q&A] AC Business Media Pivots from Display Ads to Lead Gen & Events
October 19, 2017 at 11:04 am

The publishing revenue model is constantly evolving as new technologies upend the market and new opportunities for monetization emerge. One day, a media organization is doubling down on programmatic ads, and the next, it is pivoting to video. Publishers need to prepare for and expect change, said AC Business Media digital sales director Monique Terrazas.…

How AC Business Media Evolves Its Business Model in the Face of Constant Change
October 19, 2017 at 10:34 am

Publishing Executive spoke with digital sales director Monique Terrazas about how AC Business Media adjusts its business models in the face of technological upheaval at the FUSE Media Summit in September. Terrazas advice to publishers: prepare for change by rethinking your organization's culture.

Are Digital Editions Dead?
October 17, 2017 at 2:04 pm

Digital editions have been around for a long time, going all the way back to the late 90's.  But in 2010 when the iPad hit the digital runway, publishers jumped on the tablet bandwagon faster than they could shout, “Hallelujah!”. The struggling publishing industry had found itself a savior. One shouldn’t be surprised given that…

U.S. Publishers: $15.8B Annual Revenue Lost To Ad Blocking
October 17, 2017 at 1:55 pm

Consumers in Europe are more likely to block ads, but the United States isn't far behind. About 26% of U.S. consumers use some sort of ad-blocking software, according to data released Monday. And soon, Google will give consumers another way to block ads, through its Chrome browser scheduled to launch in 2018. The OnAudience.com study…

Media Pitch: Engage Social's Rich User Data May Help Publishers Challenge the Duopoly
October 17, 2017 at 9:00 am

Publishers continue to surrender audience and valuable data to third-party platforms like Facebook, Google, and Snapchat. These platforms have become the primary mode of content discovery, and increasingly, consumers are engaging with content on platforms rather than on publishers’ websites. At the same time, social engagement is a powerful tool that can help spread awareness…

Publishers Are Already Feeling Pain From Apple’s Move Against Ad Tracking
October 16, 2017 at 1:33 pm

Apple is cracking down on ad tracking through Safari, and the first publishers to feel the pain are those who rely heavily on programmatic advertising. Programmatic publishers’ ad rates have taken a hit since Apple updated its Safari browser last month to prevent third parties from tracking users for more than 24 hours after a…

Creating Content for the Voice Activated World
October 13, 2017 at 2:32 pm

Voice is an area set to explode for digital content creators, with several competing technologies now available using advances in artificial intelligence (AI) to provide consumers with voice activated services either via their own mobile devices or increasingly through bespoke devices, or ‘assistants’. These include Google’s Assistant, Apple’s Siri, Microsoft’s Cortana and Amazon’s Alexa. Speaking…

Media Pitch: Ad3 Wants to Make Video Faster & More Profitable for Publishers
October 13, 2017 at 9:41 am

As the pivot to video picks up steam, startup Ad3 hopes to rectify issues that have made online video less enjoyable for viewers and less profitable for publishers. The video technology startup plans to cut out superfluous ad tech partners with its all-in-one video player, ad server, mediation layer, and real time analytics. That will…