Technology

2018 Predictions for Digital Leaders
December 22, 2017 at 1:46 pm

What does RSG see coming in 2018? As usual we'll eschew heady concepts in favor of more practical predictions, along with our annual caveat that we're typically only 70-80% correct. Want to learn more? Sign up for RSG's fast-paced webinar on these predictions, scheduled for 10 January, 2018. In the meantime, here's a preview of…

Chrome Will Start Blocking Ads on February 15
December 21, 2017 at 10:52 am

In June, Google revealed that Chrome will stop showing all ads (including those owned or served by Google) on websites that display non-compliant ads “starting in early 2018.” Now the company has committed to a date: Chrome’s built-in ad-blocker will start working on February 15, 2018. Interestingly, this date does not appear to be tied…

Why Talent Strategy Needs to Complement Tech Strategy
December 21, 2017 at 10:12 am

It’s clear that publishers need to invest in new technologies to remain competitive in a transformed industry. But technology is not a solution in and of itself, says Krystle Kopacz, CEO of Revmade, a consulting firm that helps publishers and marketers launch new revenue streams. Just as important is the talent behind the technology, explains…

Revmade CEO's Advice for Nurturing Media Talent in Tech-Driven Age
December 21, 2017 at 10:07 am

Krystle Kopacz, CEO of publishing consulting firm Revmade, says that the newest and shiniest technologies are not enough to transform a publishing company. Along with evolving technology and business strategies, publishing executives must update their talent strategies too. Above all, Kopacz says that publishers should look to hire and nurture talent that is curious about…

In 2018, New Challenges for SEO Await
December 20, 2017 at 1:47 pm

In December 2016, I wrote about search trends for 2017. As 2018 is about to begin, it seems appropriate to look back at how accurate my

Year One of FUSE Enterprise Summit Sheds Light on Complex MarTech Landscape
December 14, 2017 at 1:42 pm

It’s not news that a cornucopia of digital technologies are required to drive marketing today. That doesn’t mean that pulling all these technologies together into a well-oiled machine and providing seamless customer experiences is an easy task. In fact, it’s quite hard. Add in the nuanced challenges that content marketing introduces to the equation –…

Why Publishers Are Shifting Focus to Engagement Metrics Over Pageviews
December 14, 2017 at 10:06 am

Metrics is one of those words… one of those soulless new media words… Modern. Mechanical. Menacing. Say it out loud three times and you risk being forever haunted by a pivot-table demon summoned straight from spreadsheet Hell. Or maybe that’s just me. Some (sick) people have been known to get incredibly excited at the prospect…

How 2017 Became a Turning Point for Tech Giants
December 13, 2017 at 2:34 pm

This was a terrible year for the tech industry. That’s an odd thing to say at a time of record growth and profits. In 2017, large American tech companies have kept hauling in more money, more users, and — to a degree that might seem dystopian — they continued to expand their foothold in our…