Video Ad Tech

58% of Publishers Say Lack of Time Is Biggest Tech Buying Obstacle
September 12, 2017 at 10:29 pm

Last week Publishing Executive hosted FUSE Media: The Convergence of Technology & Media, a summit designed to help publishing executives discover and better understand the technologies reshaping the media business. Throughout the 2½ days of the summit, I heard the same line over and over again from attendees: “I’m here because I just don’t have…

Press Release: MAZ Launches NewsX, Mobile/OTT Platform Built For Breaking News
September 12, 2017 at 8:18 pm

NEW YORK, Sept. 6, 2017 /PRNewswire/ -- New York based technology media company, MAZ, has introduced its newest product, NewsX, built specifically for news organizations with a focus on real-time updates and livestream video. MAZ has launched NewsX in partnership with Bloomberg, National Review, Observer, The Hill, and American City Business Journals. NewsX was a…

Here’s Why 4 Publishers Jumped onto Facebook Watch
August 14, 2017 at 1:55 pm

A year ago, the Fort Worth Star-Telegram launched "Titletown, TX," a real-world version of "Friday Night Lights." Over 20 mini-documentaries, the Star-Telegram followed the Aledo Bearcats as they rebounded from defeat and won a Texas state football championship. When the season came to an end, so did the documentary. But in the past week, "Titletown, TX"…

Exclusive: Facebook Signs BuzzFeed, Vox, Others for Original Video Shows
May 25, 2017 at 1:14 pm

Facebook Inc (FB.O) has signed deals with millennial-focused news and entertainment creators Vox Media, BuzzFeed, ATTN, Group Nine Media and others to make shows for its upcoming video service, which will feature long and short-form content with ad breaks, according to several sources familiar with the situation. Facebook is planning two tiers of video entertainment:…

Press Release: Trusted Media Brands Unveils New Digital Video Study at 2017 NewFronts
May 8, 2017 at 1:36 pm

NEW YORK, NY – (May 8, 2017) – At today’s NewFronts presentation, Trusted Media Brands, Inc. (TMBI) unveiled results from its newest study exploring the future of digital video. The study found that 68% of participants (a 12% increase from TMBI’s previous digital video survey conducted in June 2016) feel social platforms (e.g. Facebook, Snapchat,…

Desktop and Mobile Ad Revenue Surpasses TV for the First Time
April 28, 2017 at 1:29 pm

Step aside, TV and desktop: Digital advertising revenue surged nearly 22% to $72.5 billion for the 2016 calendar year, up from the $59.6 billion reported in 2015, the Interactive Advertising Bureau said Thursday in a report prepared by PricewaterhouseCoopers. Although it marks eight consecutive record breaking years, the IAB's report represents the first time mobile…

Press Release: MAZ Digital Taps SpotX to Power Advanced Ad Serving in OTT App Environments
April 19, 2017 at 1:34 pm

DENVER, CO – April 19, 2017 – MAZ Digital has selected SpotX as its premier technology partner for video ad serving on their TVX platform, giving its network of broadcast and video publishing partners instant access to over-the-top (OTT) app monetization solutions. The New York-based media technology company, launched TVX to provide turnkey OTT app…

Everything You Wanted to Know About Social Video But Were Afraid to Ask
April 19, 2017 at 9:46 am

Video is well on the way down its path toward total domination of the digital landscape. Cisco estimates that by 2020 a million minutes of video content will cross global IP networks every second. And there’s good reason for the massive increase in video traffic: people like to watch. We’re wired to. We process visuals…

The Race for Video Scale Comes at a Steep Cost to Quality
April 11, 2017 at 1:45 pm

Many publishers are turning to video to make up for the cratering display advertising market. The challenge is how publishers with limited resources drastically increase video output while maintaining content quality. It’s a nearly impossible task. Take Facebook Live. Mark Zuckerberg & co. paid celebrities and media companies more than $50 million last year to…