Video

How the Financial Times Gets People to Share More Videos
March 23, 2017 at 8:48 am

The Financial Times wants to grow its video audience, but it’s got a problem: Business executives tend not to share video. A new study from the FT, done with content-production company Alpha Grid, found just 10 percent of business executives in its sample shared video content regularly. When they do share, business people tend to…

5 Ways to Improve Native Ads While Maintaining Reader Trust
March 8, 2017 at 3:16 pm

Native advertising is now a major revenue driver for publishers, and its share of the advertising market will continue to grow. Revenue earned from native display advertising in the U.S. is expected to surpass $34 billion in 2017, and by 2021 it will make up 74% of U.S. display ad revenue. In 2014 Doug Anmuth,…

Press Release: Time Inc. Debuts Well Done, a New, All-Video, Social Brand
March 2, 2017 at 1:49 pm

NEW YORK, NY (March 2, 2017)—Time Inc. (NYSE: TIME) today launches Well Done, a new social brand created for the millions of food lovers who consume and share videos about the latest food trends, news, how-tos and recipes via the social ecosystem. Well Done leverages the full scope and reach of Time Inc.’s 48 million…

Facebook Tests Ad Breaks in All Types of Videos, Giving Creators a 55% Cut
February 23, 2017 at 4:25 pm

Facebook today announced it has begun testing ad breaks that interrupt on-demand video, using a small set of partners who will earn a 55 percent ad revenue share while Facebook keeps 45 percent. That could change the way creators make video content so they tease viewers enough to sit through the ads, while luring more producers…

Why VR Will Probably Be A Bust for Publishers — And Why AR Has Promise
February 23, 2017 at 12:08 pm

Publishers are increasingly dipping their toes into virtual reality (VR). The New York Times, Condé Nast, and Time Inc. have all released VR apps in the past year, offering consumers access to 360-degree video, a stepping stone towards interactive VR (here’s the difference between the two). Platforms are placing big bets on VR too. Facebook…

Futurist Keynote on The Most Disruptive Technologies in Publishing
February 23, 2017 at 11:49 am

Stephen Masiclat, director of the New Media Management program at The S.I. Newhouse School of Public Communications shares his take on which emerging technologies will make the biggest impact on the publishing industry, and which are just hype. Masiclat has spent much of his career researching new technology and understanding how they shape the way…

How Bisnow Uses Mock Sprints to Test New Tech
February 22, 2017 at 1:51 pm

Alex Funaro, director of technology at Bisnow, explains how the B2B publisher tests new technology using mock sprints. Funaro says that when deciding whether to adopt a new solution, Bisnow considers ease of integration, workflow disruption, and ROI. He also adds that all teams who might use a new technology should be involved in the…

Inside Forbes’ Lean Approach to Creating Stories for Social Media
February 20, 2017 at 4:07 pm

With social platforms sending only a piddling amount of revenue back to publishers, some media companies are rethinking the idea of hiring costly platform-specific editorial staffs. The days of those 10-person Snapchat teams may be numbered. Take Forbes Media. As an independent publisher, it doesn’t have other properties to share costs with. In 2008, it…

2016 Was a Good Year for Condé Nast
February 20, 2017 at 12:13 pm

In the midst of a huge downturn in print advertising, the Big Media bet by Condé Nast, the 115-year-old magazine publisher, is starting to bear fruit. Condé Nast Entertainment, run by Dawn Ostroff, finished 2016 with at least a $1 million profit, an Oscar nomination and more traffic to its digital content than ESPN or…

Fast Company Rolls Out Mobile Video, OTT Apps
February 16, 2017 at 1:05 pm

Business magazine Fast Company is debuting a suite of applications focusing on providing experiential and video content to interested users’ mobile and over-the-top devices. The apps will be produced in partnership with media technology company Maz, through its TVX platform, which powers over 1,000 apps across mobile, OTT, and the web. Fast Company already touts…