Video

Google Is Testing Autoplay Videos Directly in Search Results
July 27, 2017 at 2:07 pm

Google has begun testing putting one of the most divisive features of the modern web experience, the auto-playing video, directly into search results. The feature, which puts the autoplaying video at the top of search results as part of the knowledge panel for certain searches, was spotted by Jennifer Slegg for search specialist site the…

First Look Media’s Topic.com Is Leaning on Video And Illustrations to Tell Stories
July 21, 2017 at 2:56 pm

It was circa 2010 when Anna Holmes says she started to fall out of love with digital media. The web, once an exciting place where discussion could flourish, had, in Holmes’ view, become home to a series of parallel monologues as people increasingly talked at each other. Hot takes had taken over the web —…

Vice Media Laying Off 2% of Staff Amid International, Video Expansion
July 21, 2017 at 1:56 pm

Vice Media is laying off about 2% of its 3,000 employees across multiple departments while at the same time the company is looking expand internationally and ramp up video production, Variety has learned. The layoffs of about 60 staffers are taking place Friday, according to a source familiar with the situation. The cutbacks affect personnel in sales,…

This Is How Top Instagram Publishers Use Video vs. Photos
July 6, 2017 at 2:43 pm

Instagram has gone through a mountain of changes last year, adding features like Instagram Stories, live-streaming and carousel photo albums. These features are delivering too — more than 250 million users create Instagram Stories everyday, according to a recent report. With so many new features, how are publishers dividing their content and how do engagements…

MPA: More Publishers Adopt Video As Audiences Grow
July 5, 2017 at 12:04 pm

More magazine brands are producing video as audience rates grow across various platforms, according to the latest Magazine Media 360° Brand Audience Report for May 2017 from The Association of Magazine Media. Video audiences have risen 48.1% from May 2016 to May 2017. There are now 82 magazine brands that report a video audience to…

How NowThis Reaches Millennials Through Native Social Content
June 23, 2017 at 1:43 pm

Huffington Post co-founder, Kenneth Lerer, and former Huffington Post CEO, Eric Hippeau, launched NowThis in September 2012. The company is headquartered in New York and takes as its strapline, ‘We bring news to your social feed’. In other words, it’s a digital native publication all about taking content to audiences online, rather than using social…

Jonah Peretti on BuzzFeed’s Potential IPO, Video Strategy & NBCUniversal Ties
June 22, 2017 at 12:55 pm

Jonah Peretti launched BuzzFeed in 2006, after co-founding the Huffington Post a year earlier, as a proof-of-concept for how to create and track viral content. He’s now sitting atop a digital media empire that emerged from those viral, data-centric roots — and NBCUniversal, looking for the magic to rub off, has plowed $400 million into BuzzFeed.…

Time Inc. Moves Into Social Video, Targets GenZ And Millennials With "The Pretty"
June 20, 2017 at 1:24 pm

Eager to capture the attention of 16- to-35-year-old beauty enthusiasts, Time Inc. has launched “The Pretty,” a new social video brand. The new brand debuted on Facebook and Instagram on June 15 with L’Oréal Paris and Maybelline New York as exclusive sponsors. What’s notable is the all-video approach that offers how-tos, hacks, product information and…

We Shouldn't Ignore The Potential of Virtual Reality Advertising
June 15, 2017 at 9:54 am

This article was originally published on The Conversation. Read the original article. By David Evans Bailey By some estimates virtual reality (VR) will be a $162 billion industry by 2020. Only 50% of this figure is projected to come from hardware sales; the rest will be revenue from software, content and services. It’s not just…