Video

NBC News Shares How New Technology Helps Them Get Ahead
April 13, 2018 at 9:04 am

At the FUSE Media conference last fall, Alex Gittleson, Director, Digital and Cross-Platform, News Research, NBC News, sat down to talk about the changing technology needs at his organization. In particular, programmatic, he noted, has become a major cornerstone of their ad-buying experience, and social media platforms like Snapchat are beginning to play a larger…

Tech Talk Face Off: Interactive Print Ads Make Paper the New Marketing Tech
April 11, 2018 at 8:00 am

Too often, we treat "marketing technology" as a synonym for "digital marketing." But technology has advanced in all facets of life, and in every marketing channel. And few channels have learned more new tricks than print marketing. Interactive print ads all paper-based marketing materials to do amazing things. Magazine ads…

What the ‘Pivot to Video’ Looks Like at Condé Nast
April 6, 2018 at 12:04 pm

It took three men two hours to shoot a 63-second overhead instructional video of Laura Rege, a recipe developer, making a cake for Bon Appétit — what people in the food-video industry call a “hands and pans.” At the Kitchen Studio, Condé Nast’s new 7,000-square-foot space in Industry City…

News Whip Research Uncovers Best Practices for Creating Facebook Video
March 12, 2018 at 8:00 am

News Whip, a content analytics platform for social media, dug into its clients' data to understand how publishers create successful video on social platforms like Facebook. The resulting research uncovered several key trends. For example, videos that tap into an emotional component perform better of Facebook than less emotional pieces. Likewise, how-to videos are popular,…

Why National Review Is Doubling Down on Podcasts, Photo Galleries & Video
March 6, 2018 at 8:00 am

Conservative political and cultural magazine National Review has seen massive growth in audience engagement with multimedia content, including its podcasts, photos, and videos. "Our photo galleries are the third most visited part of our website," said publisher Garrett Bewkes during an interview at the 2017 FUSE Media Summit, which has led the magazine to hire…

Tips for Developing Engaging & Revenue-Driving Online Video
February 19, 2018 at 8:00 am

Editor's Note: This article was reported before the acquisition of Time Inc. by Meredith. One of the latest digital video channels from Time Inc. has no fixed home on the web. It has neither its own website or app, and most of its videos don’t even have dialogue. But it has more than 132,000 followers…

Media Pitch: Video Intelligence Uses Machine Learning to Up Video Content & Ad Revenue
February 1, 2018 at 12:42 pm

While the near wholesale pivot to video made by some publishers in 2018  looks foolhardy in hindsight, there’s no question that video is increasing its share of attention on the web, especially on mobile. Publishers that want to up their video game often face the obstacle of scaling the production of video needed to grow…

How CBS News Develops Stand-Out Content for Social Media
January 29, 2018 at 8:00 am

Jareen Imam, head of social media at CBS News, says the key to social video success is finding ways to stand out in crowded social feeds. At CBS News, she's found there are three main ways that publishers can make their social video stand out -- break news, tell an original story that triggers an…