Video

ComScore Reports Mic's Traffic Has Plummeted After Pivot to Video
September 20, 2017 at 2:38 pm

Mic.com recently announced it was, like many digital publishers, "pivoting to video." In the meantime, readers appear to be pivoting away from its website. At least that's what web traffic tracker comScore says. Back in December 2015, Mic.com's audience peaked at nearly 21.5 million monthly visitors in the U.S., according to comScore. Since that zenith,…

8 Trends & Takeaways From the FUSE Media Summit Keynote
September 14, 2017 at 9:54 am

At the inaugural FUSE Media technology summit in September 2016, publishing executives and tech providers came together to discuss ways in which technology was helping to resuscitate a publishing industry in flux. Attendees were treated to a prescient forecasting of media trends from FUSE Media conference chair Jeffrey Litvack, who at the time was interim…

Press Release: MAZ Launches NewsX, Mobile/OTT Platform Built For Breaking News
September 12, 2017 at 8:18 pm

NEW YORK, Sept. 6, 2017 /PRNewswire/ -- New York based technology media company, MAZ, has introduced its newest product, NewsX, built specifically for news organizations with a focus on real-time updates and livestream video. MAZ has launched NewsX in partnership with Bloomberg, National Review, Observer, The Hill, and American City Business Journals. NewsX was a…

Publishers Are Making More Video—Whether You Want It or Not
September 5, 2017 at 1:28 pm

Mic, a website aimed at millennials, used to employ 40 writers and editors producing articles on topics like “celebrating beauty” and “strong women.” Ten were let go this month, with most in the revamped newsroom of 63 now focused on making videos for places like Facebook. Critics have called such moves “100 percent cynical” and…

Time Inc. Shifts Toward Video as Eyeballs Move Online
August 31, 2017 at 11:51 am

NEW YORK (Reuters) - Time Inc, publisher of magazines including People and Sports Illustrated, is turning to the internet to distribute its growing cache of video material and television shows, part of a plan to counter fast-declining print advertising revenue. The move shows that even the largest traditional publishing companies can no longer ignore the…

How Bloomberg Leverages Content And Technology to Serve a Global Audience
August 30, 2017 at 1:45 pm

Bloomberg Media’s recently launched television studio in Hong Kong plays off existing strengths across global platforms - digital, radio, print - to create synergies and serve its audience, according to Parry Ravindranathan, president and managing director, international, Bloomberg Media. But the launch of the studio is only part of a much bigger story… “Since Bloomberg is…

Here’s Why Publishers Won’t Stop Pivoting to Video
August 18, 2017 at 12:38 pm

Time for another round of “pivoting to video” chatter, promoted by yet another story about a digital publisher “pivoting to video” by laying off people who don’t make video. In this case it’s Mic, a millennial-focused (of course) startup that pre-wrote its own take on the story a week ago via a guest post on…