Video

Complex Is the Latest Media Company to Lay Off Staff Amid a Pivot to Video
October 16, 2017 at 1:37 pm

Complex Networks laid off much of its product team on Friday as the media company rejiggers its personnel a year after being bought by Verizon and Hearst. Once home to a website and a magazine, the media organization appeals to young male audience. Mark Ecko, the fashion designer, started Complex in 2002, 14 years before…

Media Pitch: Ad3 Wants to Make Video Faster & More Profitable for Publishers
October 13, 2017 at 9:41 am

As the pivot to video picks up steam, startup Ad3 hopes to rectify issues that have made online video less enjoyable for viewers and less profitable for publishers. The video technology startup plans to cut out superfluous ad tech partners with its all-in-one video player, ad server, mediation layer, and real time analytics. That will…

Press Release: Men’s Health Teams Up with Fitbit on Ambitious Co-Branded Campaign, The Adventurist
October 10, 2017 at 12:57 pm

NEW YORK (October 10, 2017) — Men’s Health, a Rodale Inc. brand, today unveils the launch of The Adventurist, a daring and multi-faceted editorial integration with Fitbit, the leading global wearables brand. In the three-part print, online, mobile, video, and social media series, Men’s Health challenges writer Clint Carter to successfully master three grueling extreme…

Why BuzzFeed Is Hosting Real-Life Events to Promote Its Digital Shows
October 6, 2017 at 1:51 pm

BuzzFeed’s food series Worth It recently launched its third season, which “airs” on YouTube, but for the first time, the show had a premiere party comparable to those that prestige television networks throw. This also kicked off a three-week event across the country where 150 restaurants featured on Worth It, or that want to be…

Press Release: LittleThings Launches First Standalone App On Apple TV, Roku, And Amazon Fire TV
October 4, 2017 at 1:05 pm

NEW YORK, Sept. 19, 2017 /PRNewswire/ -- New York-based media technology company MAZ has partnered with LittleThings, the #1 digital lifestyle destination, to release its over-the-top (OTT) app on Apple TV, Roku, and Amazon Fire TV. These apps are built on TVX, which provides broadcast and video publishers a turnkey OTT-app-creation solution. Through this partnership,…

Press Release: WGBH Boston And Yankee Magazine Team Up for Season Two of Captivating Series "Weekends With Yankee"
September 28, 2017 at 2:08 pm

BOSTON, MA (September 28, 2017) – Weekends with Yankee, the public television travel and lifestyle series featuring New England, has been tapped for a second season. Public-media powerhouse WGBH and Yankee magazine, the iconic publication that inspired the series, announced today that 13 half-hour episodes are slated to premiere in spring 2018, exploring more of…

The Secret Cost of Pivoting to Video
September 26, 2017 at 3:23 pm

Mic’s website audience is tanking by millions of readers a month—and if it continues, it just may save online journalism. That’s because Mic is another example of the cautionary tale set by publications that pivot to video. The strategy, which came into vogue around May 2016, goes like this, with apologies to a famous South…

ComScore Reports Mic's Traffic Has Plummeted After Pivot to Video
September 20, 2017 at 2:38 pm

Mic.com recently announced it was, like many digital publishers, "pivoting to video." In the meantime, readers appear to be pivoting away from its website. At least that's what web traffic tracker comScore says. Back in December 2015, Mic.com's audience peaked at nearly 21.5 million monthly visitors in the U.S., according to comScore. Since that zenith,…