Video

Publishers Are Making More Video—Whether You Want It or Not
September 5, 2017 at 1:28 pm

Mic, a website aimed at millennials, used to employ 40 writers and editors producing articles on topics like “celebrating beauty” and “strong women.” Ten were let go this month, with most in the revamped newsroom of 63 now focused on making videos for places like Facebook. Critics have called such moves “100 percent cynical” and…

Time Inc. Shifts Toward Video as Eyeballs Move Online
August 31, 2017 at 11:51 am

NEW YORK (Reuters) - Time Inc, publisher of magazines including People and Sports Illustrated, is turning to the internet to distribute its growing cache of video material and television shows, part of a plan to counter fast-declining print advertising revenue. The move shows that even the largest traditional publishing companies can no longer ignore the…

How Bloomberg Leverages Content And Technology to Serve a Global Audience
August 30, 2017 at 1:45 pm

Bloomberg Media’s recently launched television studio in Hong Kong plays off existing strengths across global platforms - digital, radio, print - to create synergies and serve its audience, according to Parry Ravindranathan, president and managing director, international, Bloomberg Media. But the launch of the studio is only part of a much bigger story… “Since Bloomberg is…

Here’s Why Publishers Won’t Stop Pivoting to Video
August 18, 2017 at 12:38 pm

Time for another round of “pivoting to video” chatter, promoted by yet another story about a digital publisher “pivoting to video” by laying off people who don’t make video. In this case it’s Mic, a millennial-focused (of course) startup that pre-wrote its own take on the story a week ago via a guest post on…

Mic Is Laying Off Staff As It Prepares for a Pivot to Video
August 17, 2017 at 12:58 pm

Mic.com laid off staffers on Thursday in what is part of a larger pivot to video that it will begin later this month. The millennial-news site said in a memo circulated among staffers that it would lay off 25 people, primarily from its news and editorial departments this morning amid a larger reorganization of the…

Here’s Why 4 Publishers Jumped onto Facebook Watch
August 14, 2017 at 1:55 pm

A year ago, the Fort Worth Star-Telegram launched "Titletown, TX," a real-world version of "Friday Night Lights." Over 20 mini-documentaries, the Star-Telegram followed the Aledo Bearcats as they rebounded from defeat and won a Texas state football championship. When the season came to an end, so did the documentary. But in the past week, "Titletown, TX"…

Millennial Dad Site Fatherly Raises $4 Million to Expand Into Video and Events
August 7, 2017 at 1:17 pm

Fatherly, a New York City-based media startup, has raised $4 million in venture funding from BDMI, the investment arm of media company Bertelsman, and talent agency UTA. The company plans to use the money to expand the scope of its content, launch a podcast, develop original video series, and expand internationally in the next 18…

'Nylon' Debuts First Digital Series
August 4, 2017 at 2:04 pm

Pop-culture magazine Nylon has released its first digital series to kick off an upcoming slate of original video produced by its new TV and video programming arm, Nylon Productions. The series is a weekly, short-form news show called "Nylon News: This Just Happened." The funky program features energetic graphics and blocks of color. The show…