Video
November 7, 2017 at 2:31 pm
As I was listening to mixed but mostly negative news last week about newspaper company financial results, Facebook was reporting another 49% surge in ad revenues and a quarterly profit of nearly $5 billion. What caught my attention, though, when I later read a transcript of Facebook's earnings conference call was a Mark Zuckerberg comment…
November 2, 2017 at 12:33 pm
NEW YORK (PRWEB)October 31, 2017 -- For media companies leveraging short-form video to reach audiences on Facebook, increasing the quantity of video posts yields disproportionate gains in views and engagement, shows Wochit’s Q3 Social Performance Index. On average, publishers that increased their video production found a tri-fold increase in video views. Social video creation platform…
October 24, 2017 at 1:55 pm
Smartphone users will start seeing autoplay LinkedIn video ads from Prudential Financial and Microsoft Canada first, then from all
October 23, 2017 at 1:43 pm
Today, BBC’s R&D team announced a five-year initiative to use machine learning to work out what audiences want to watch. To accomplish this, the team is partnering up with data scientists and experts from UK universities as well as media and tech companies based in Europe…
October 23, 2017 at 1:37 pm
BuzzFeed started its motion picture arm in 2014. Initially, the division specialized in creating clickable video content, racking up an estimated three billion views a month. But over the last year BuzzFeed Motion Pictures has expanded its purview. These days Mr. Henick and his team of 42 people concentrate their energies on mining BuzzFeed articles,…
October 18, 2017 at 2:18 pm
Earlier this month Publishing Executive hosted a very popular webinar on social video strategies and best practices called, How To Use Social Video To Drive Audience Growth & Monetization. The social video experts shared their insights on the latest trends they’re seeing in social video content and the common characteristics and formats of videos that…
October 16, 2017 at 1:37 pm
Complex Networks laid off much of its product team on Friday as the media company rejiggers its personnel a year after being bought by Verizon and Hearst. Once home to a website and a magazine, the media organization appeals to young male audience. Mark Ecko, the fashion designer, started Complex in 2002, 14 years before…
October 13, 2017 at 9:41 am
As the pivot to video picks up steam, startup Ad3 hopes to rectify issues that have made online video less enjoyable for viewers and less profitable for publishers. The video technology startup plans to cut out superfluous ad tech partners with its all-in-one video player, ad server, mediation layer, and real time analytics. That will…
October 10, 2017 at 12:57 pm
NEW YORK (October 10, 2017) — Men’s Health, a Rodale Inc. brand, today unveils the launch of The Adventurist, a daring and multi-faceted editorial integration with Fitbit, the leading global wearables brand. In the three-part print, online, mobile, video, and social media series, Men’s Health challenges writer Clint Carter to successfully master three grueling extreme…
October 6, 2017 at 1:51 pm
BuzzFeed’s food series Worth It recently launched its third season, which “airs” on YouTube, but for the first time, the show had a premiere party comparable to those that prestige television networks throw. This also kicked off a three-week event across the country where 150 restaurants featured on Worth It, or that want to be…
