Video

Time Inc. Moves Into Social Video, Targets GenZ And Millennials With "The Pretty"
June 20, 2017 at 1:24 pm

Eager to capture the attention of 16- to-35-year-old beauty enthusiasts, Time Inc. has launched “The Pretty,” a new social video brand. The new brand debuted on Facebook and Instagram on June 15 with L’Oréal Paris and Maybelline New York as exclusive sponsors. What’s notable is the all-video approach that offers how-tos, hacks, product information and…

We Shouldn't Ignore The Potential of Virtual Reality Advertising
June 15, 2017 at 9:54 am

This article was originally published on The Conversation. Read the original article. By David Evans Bailey By some estimates virtual reality (VR) will be a $162 billion industry by 2020. Only 50% of this figure is projected to come from hardware sales; the rest will be revenue from software, content and services. It’s not just…

Monetizing Video: The Challenges Of OTT, Distribution
June 7, 2017 at 1:48 pm

As publishers race to produce video content and compete for an audience hungry for the format, the issue of how to monetize video has come as a challenge. On the second day of MediaPost’s Publishing Insider Summit, panelists discussed investing in video production and the fragmentation of over-the-top (OTT) video. The panelists -- which included…

The Onion’s Founder Reveals How to Build a Standout Brand
June 1, 2017 at 4:13 pm

Founding editor of The Onion Scott Dikkers believes that embracing extremes is key to building a strong brand. For The Onion, that meant making its fabricated news stories as outrageous as possible so that they garnered the most attention. It also meant investing huge amounts of resources into its content (Dikkers admitted to spending upwards…

How NBC News Designed & Launched 3 New Digital Verticals
June 1, 2017 at 1:45 pm

This is the story of how we created three new digital verticals, MACH, BETTER and the soon-to-be-launched THINK, while also laying the foundation for a new multi-brand design system, performant and flexible publishing platform, as well as faster development processes all around. It’s a journey from product ideation and validation all the way through to…

IMAG Report: A Quick Reality Check on Video Revenue
May 26, 2017 at 12:17 pm

There was a time, and it doesn't seem like it was that long ago, when no matter where your company was in the hierarchy of publishing, the most common denominator of magazine franchises was that we all published printed magazines. That is no longer the case. For 600 years we thoughtfully put ink on paper…

Exclusive: Facebook Signs BuzzFeed, Vox, Others for Original Video Shows
May 25, 2017 at 1:14 pm

Facebook Inc (FB.O) has signed deals with millennial-focused news and entertainment creators Vox Media, BuzzFeed, ATTN, Group Nine Media and others to make shows for its upcoming video service, which will feature long and short-form content with ad breaks, according to several sources familiar with the situation. Facebook is planning two tiers of video entertainment:…

Press Release: Trusted Media Brands Unveils New Digital Video Study at 2017 NewFronts
May 8, 2017 at 1:36 pm

NEW YORK, NY – (May 8, 2017) – At today’s NewFronts presentation, Trusted Media Brands, Inc. (TMBI) unveiled results from its newest study exploring the future of digital video. The study found that 68% of participants (a 12% increase from TMBI’s previous digital video survey conducted in June 2016) feel social platforms (e.g. Facebook, Snapchat,…

Twitter Teams Up With Bloomberg for Streaming News
May 2, 2017 at 12:22 pm

Twitter Inc. TWTR +5.30% has found its first partner for its push into round-the-clock streaming television: Bloomberg. The social-media company is joining forces with the global financial news outlet to create a service that will stream news produced solely for Twitter 24 hours a day, seven days a week. “It is going to be focused…

The NYT Brings Its News – And a Mini-Crossword – to Snapchat Discover
April 24, 2017 at 1:26 pm

The New York Times announced today it’s joining Snapchat Discover – the feature in Snapchat which includes updates and news from a variety of media publications. The paper’s “daily edition” on Snapchat will include a handful of The NYT’s stories, distilled down to the quick, more consumable format that’s common on the medium, and will heavily…