Video

This Is How Top Instagram Publishers Use Video vs. Photos
July 6, 2017 at 2:43 pm

Instagram has gone through a mountain of changes last year, adding features like Instagram Stories, live-streaming and carousel photo albums. These features are delivering too — more than 250 million users create Instagram Stories everyday, according to a recent report. With so many new features, how are publishers dividing their content and how do engagements…

MPA: More Publishers Adopt Video As Audiences Grow
July 5, 2017 at 12:04 pm

More magazine brands are producing video as audience rates grow across various platforms, according to the latest Magazine Media 360° Brand Audience Report for May 2017 from The Association of Magazine Media. Video audiences have risen 48.1% from May 2016 to May 2017. There are now 82 magazine brands that report a video audience to…

How NowThis Reaches Millennials Through Native Social Content
June 23, 2017 at 1:43 pm

Huffington Post co-founder, Kenneth Lerer, and former Huffington Post CEO, Eric Hippeau, launched NowThis in September 2012. The company is headquartered in New York and takes as its strapline, ‘We bring news to your social feed’. In other words, it’s a digital native publication all about taking content to audiences online, rather than using social…

Jonah Peretti on BuzzFeed’s Potential IPO, Video Strategy & NBCUniversal Ties
June 22, 2017 at 12:55 pm

Jonah Peretti launched BuzzFeed in 2006, after co-founding the Huffington Post a year earlier, as a proof-of-concept for how to create and track viral content. He’s now sitting atop a digital media empire that emerged from those viral, data-centric roots — and NBCUniversal, looking for the magic to rub off, has plowed $400 million into BuzzFeed.…

Time Inc. Moves Into Social Video, Targets GenZ And Millennials With "The Pretty"
June 20, 2017 at 1:24 pm

Eager to capture the attention of 16- to-35-year-old beauty enthusiasts, Time Inc. has launched “The Pretty,” a new social video brand. The new brand debuted on Facebook and Instagram on June 15 with L’Oréal Paris and Maybelline New York as exclusive sponsors. What’s notable is the all-video approach that offers how-tos, hacks, product information and…

We Shouldn't Ignore The Potential of Virtual Reality Advertising
June 15, 2017 at 9:54 am

This article was originally published on The Conversation. Read the original article. By David Evans Bailey By some estimates virtual reality (VR) will be a $162 billion industry by 2020. Only 50% of this figure is projected to come from hardware sales; the rest will be revenue from software, content and services. It’s not just…

Monetizing Video: The Challenges Of OTT, Distribution
June 7, 2017 at 1:48 pm

As publishers race to produce video content and compete for an audience hungry for the format, the issue of how to monetize video has come as a challenge. On the second day of MediaPost’s Publishing Insider Summit, panelists discussed investing in video production and the fragmentation of over-the-top (OTT) video. The panelists -- which included…

The Onion’s Founder Reveals How to Build a Standout Brand
June 1, 2017 at 4:13 pm

Founding editor of The Onion Scott Dikkers believes that embracing extremes is key to building a strong brand. For The Onion, that meant making its fabricated news stories as outrageous as possible so that they garnered the most attention. It also meant investing huge amounts of resources into its content (Dikkers admitted to spending upwards…

How NBC News Designed & Launched 3 New Digital Verticals
June 1, 2017 at 1:45 pm

This is the story of how we created three new digital verticals, MACH, BETTER and the soon-to-be-launched THINK, while also laying the foundation for a new multi-brand design system, performant and flexible publishing platform, as well as faster development processes all around. It’s a journey from product ideation and validation all the way through to…