Yield Optimization

It’s Time for Publishers To Build Trading Desks of Their Own
November 2, 2017 at 12:40 pm

With social media dominating the way readers find and consume content, digital publishers are faced with daunting challenges. Sponsored posts and native promotions are gaining traction and fewer people are visiting website homepages or responding to organic updates and shares. As costly paid promotions gain traction, the long-term future of digital publishing hangs in the balance.…

Fusion Media: If You Make a Good Ad, We’ll Give You Bonus Ad Space
October 9, 2017 at 2:13 pm

Many publishers believe consumers would pay more attention to online ads if they were just better. Now Fusion Media Group is acting on that sentiment: It is trying out a new system that rewards advertisers that make the most engaging ads by giving them bonus impressions. The Univision-owned digital media company, whose 12 sites include…

How Server-Side Header Bidding Can Elevate Your Programmatic Strategy
August 1, 2017 at 11:34 am

Like so much in the programmatic ecosystem, header bidding continues to evolve. Today publishers are beginning to explore server-side header bidding, which promises to reduce page latency while optimizing programmatic revenue. This post will discuss this new form of header bidding, how it differs from older programmatic methods, and how this approach might evolve in…

Getting Started With SSPs, Waterfall & Header Bidding for Programmatic Advertising
July 6, 2017 at 11:26 am

For traditional publishers, developing and implementing a programmatic approach to ad sales can feel complex and challenging. There is good news though. If a robust digital ad sales practice is already in place many of the key tools needed are already part of your ad infrastructure; you’ll need to layer programmatic technologies into the ad…