Open Enrollment | Subscribe to Publishing Executive HERE
Connect
Follow us on
Advertisement
 
Andy Kowl

B2B Beat

By Andy Kowl

About Andy

Andy Kowl is a journalist and entrepreneurial publisher with more than 30 years developing, marketing andgrowing publishing companies. He is senior vice president of publishing strategy for ePublishing Inc., the leading enterprise publishing system (EPS) provider which manages content, audience data, workflow, newsletters and e-commerce for more than 600 B2B publications. He helps publishers increasereader engagement and response by integrating behavioral data with contextual content, and shows them direct ways to monetize the results. Andy’s background in B2B includes publishing, editing and/or owning magazines and informationproducts covering specialty retail, horse breeding, real estate, credit unions, Wall Street compliance and wireless technology. He organized dozens of publishers to form the 'B2B Audience Network,' now part of ePublishing, to fill excess ad inventory.

www.ePublishing.com

akowl@ePublishing.com

 

Publishers' Dojo

Linda Ruth
What Can We Learn From Time Inc.’s “Spreadsheet-Gate”?
Aug 27, 2014

What does it say about our perception of online content when we learn that "only" writers who work for SI.com...



Media Vent

Bob Sacks
Time Inc.’s Editors and Their Damned Church & State
Aug 25, 2014

Last fall Joe Ripp, the new Time Inc. CEO, told his editors that they'd be reporting to the business side...



The Digital Market

Thea Selby
Top 5 Mobile Trends for Publishers—It’s Good News, Folks
Jul 7, 2014

Mary Meeker of Kleiner Perkins Caufield & Byers is one of my s/heroes. In this day and age of branded...



Pub Talk

Denis Wilson
Facebook Co-Founder and New Republic Publisher Chris Hughes: Why Print is the ‘Crown Jewel’ of the Business
Jun 4, 2014

Last month I had the chance to attend the Adobe Digital Symposium in New York. Much of sessions focused on...



Industry Insiders

The Insiders
New York Times ‘Innovation Report’ Points Way to Digital Future
May 23, 2014

The leaked New York Times Innovation Report highlights the challenges it is facing in the digital age, but more importantly, it echoes...



Publisher's Paradox

Andrew Davis
Publisher’s Paradox: Your Newsletter Subscribers Are Being Overfed
Apr 28, 2014

Charlie Magazine, based in Charleston, South Carolina, isn't asking its readers to subscribe to everything. Instead, Charlie is inviting readers...



Profit from Publishing!

Thaddeus B. Kubis
Media Conference Exhibitors Should Go Deeper to Engage
Oct 9, 2013

It has been a few weeks since I attended (as the guest of the event organizer) the Publishing Business Conference...



The Impact of LinkedIn Buying Bizo

If B2B publishing was a different industry, the prospect of LinkedIn buying Bizowould invite anti-trust scrutiny. Just think about what might happen in the world of consumer advertising if Facebook was buying AdSense. The regulators would be all over it. But with the possible exception of those of us in the business, we are looked at as a subset of the larger publishing and advertising business -- assuming anybody pays attention to us at all. Since the initial announcement of this sale I've...  Read More >>

How to Create Online Content Readers Will Pay For

Pity the poor consumer publishers getting millions of website visitors each month. The flipside of those universal topics generating huge traffic is content which can never be sold. Will anyone pay even a buck to read about Hillary Clinton's latest book signing or another article on Orange is the New Black?  Read More >>

ABM Conference Report: Data-Driven Lead-Gen A Priority for 2014

In a survey to be released this summer, Bizo will reveal 70% of the 400-plus B2B marketers polled are making new investments in marketing automation. "The main driver of new business is moving from the sales team to the marketing team," CEO Russ Glass told B2B publishers at the annual American Business Media conference in Phoenix last week.

 Read More >>

Companies Mentioned:

What Bloggers Can Teach B2B

Blogs were pronounced dead in Fast Company in December of 2012 and in New Republic in April of 2013. And just before the New Year, a Forbes article declared the blog dead once again.

But from what I'm seeing blogs are leading the way when it comes reader response and are worth learning from. Don't you get jealous when you read a blog and it has been tweeted 288 times, shared on LinkedIn 142 times, and so on? I do. Those sure are not numbers many B2B publishers see when it comes to their

...  Read More >>

Companies Mentioned:

Sections:

3 Website Mistakes You’re Probably Making

I have an informal list of more than 30 potential website red flags to look for that I'll be sharing at the SIPA conference. Here are three you should consider now.


 Read More >>

Beat Big Data with Deep Data

Big Data killed the value of unique B2C audiences before we called it Big Data. It's been years since someone selling cars has needed to advertise on a car enthusiast website to reach car buyers. Now auto ads follow car buyers around the internet like yellow-jackets at a barbeque.

 Read More >>

The Webinar Litmus Test

When’s the last time you charged for a webinar? Did you know some publishers routinely get $295 or $495 per seat for webinars? I doubt 5% of the scores of B2B publishers I’ve worked with for the past few years ask attendees to tender anything other than their registration data. Paid content goes way beyond webinars, but they are a perfect benchmark.

All the talk in the media media is about The New York Times trying one thing or the Washington Post trying another. In B2B we don’t have

...  Read More >>

ABM Annual Conference Greatest Hits

Much has been written about ABM merging under the umbrella of SIIA. But much more was going on during the annual meeting of the 100+-year-old Association of Business Information & Media Companies a fortnight ago in Florida.  Read More >>

Companies Mentioned: