Everything Publishing
By Lou Ann Sabatier
About Lou Ann
Lou Ann Sabatier, principal at Sabatier Consulting, is regarded as one of the leading experts in publishing, and among the first to envision the Web as a major publishing venue. For over 30 years she and her consortium of industry leaders have been helping publishers increase profitability through advice on strategic planning, audience development, financial management, fulfillment, production, advertising sales and operations management. Sabatier is an acknowledged expert in the monetization of digital assets and has earned an unparalleled reputation as a business strategist.Sabatier has spoken and taught at more than 100 industry meetings and events. For more information visit sabatierconsulting.com
Publishers' Dojo
Like practically everything else in publishing, licensing content is changing
May 20, 2013I'm blogging from the Worldwide Media Marketplace (WMM), an annual event hosted by the FIPP, the worldwide magazine media association....
B2B Beat
ABM Annual Conference Greatest Hits
May 17, 2013Much has been written about ABM merging under the umbrella of SIIA. But much more was going on during the...
Media Vent
On Meredith Corp. Buying, Closing Parenting and Babytalk
May 17, 2013A wise friend in the know suggested to me that the new acquisition by Meredith of the Bonnier titles should...
Pub Talk
Time Spent With Print Still a Compelling Argument for Advertisers
May 14, 2013It's always kind of fun when some disruptive news drops that shakes up the "print is dying" narrative. This week,...
The Digital Domain
To Pay or Not to Pay ... That is the Changing Question
Apr 30, 2013In an era, where citizen "journalists," aggregators and content farms threaten to turn the information media companies produce into a...
Profit from Publishing!
The Decline of Publishing - Blame it on Johannes!
Apr 24, 2013Have you wondered when the decline of newspaper and magazines really began? Have you considered the decline began the day...
The Digital Market
What do you think of the new mobile Google Play?
Apr 18, 2013A blog came out recently on the redesigned Google Play for mobile. It appears Michael Siliski, group product manager for...
The Postal Pundit
Climbing Out Of The Rubble Of Sandy
Dec 11, 2012The entire Eastern seaboard, but now mostly New York and New Jersey, has been struggling through the aftermath of Sandy,...
Byte Back
What Is “Interactive” Anyway? (Part 2)
Feb 28, 2011The real question, it turns out, is less about embedded multimedia than it is about personalization, relevance and immediacy of...
A New Way To Be a Player
If you want to increase affinity with your brand, grow traffic (up to 20x for some sites) and retention, create new online advertising inventory and lead generation, read on.
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Monetizing Data: Don't Be Scared by Scarcity
Data has always had a seat at the corporate table, but now there is more of it, often tracked in real time. How do we bridge information into market intelligence?
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A Mission to Innovate
A Marketing Enrichment Group at Christianity Today International fosters in-house training, collaboration across various marketing teams, and idea germination.
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Lighting Up A Brand: John Maisel on the Success of Electrical Contractor Magazine
John W. Maisel has been the publisher of Electrical Contractor Magazine for the past 10 years. Through good and challenging times, he has delivered consistent growth in revenue and profit.
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Laurel Touby's Prozac for Publishers
The mediabistro founder talks about media's 'destructive phase,' what's driving innovation—and how journalists can be less depressed.
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